I host the podcast Unthinkable, write the weekly newsletter Playing Favorites, and develop podcasts and docuseries for mission-driven brands, authors, and entrepreneurs. I'm also a frequent keynote speaker, and the author of the book Break the Wheel.
It is my personal, professional mission to help others make work that matters -- to their careers, their companies, and their communities.
I see creativity as a form of problem solving and leadership. It's a means of raising your hand to lead and investigate and improve things, and I want to help others frame their work as such. That can help us see the work and the world better and differently.
Before becoming a content entrepreneur, I held marketing and media roles at Google, HubSpot, and the VC firm NextView.
My biggest ambition and maybe grandest delusion is to be the Anthony Bourdain of business storytelling :)
Inbound marketer with 14+ years of experience in enterprise and startup environments. Deep experience in lead generation, content marketing, landing page creation and optimization, and email marketing. Proven strength in increasing brand awareness through social media, event marketing, and partnership outreach.
Areas of expertise:
✔ Content marketing
✔ Data & web analytics
✔ Audience segmentation
✔ Email marketing
✔ A/B testing
✔ Lead generation
✔ Budget management
✔ Copywriting
✔ SEO
✔ Social media
✔ Landing page creation & optimization
✔ Google Analytics
✔ WordPress
Experience writing in a variety of fields including mental health, disability law, SaaS, and non-profit fundraising. Helped launch Content Workshop's EDU program, including certificates in Copywriting, Graphic Design, and Business and Project Management.
Connor comes from a diverse writing background. He worked as an award-winning public safety staff writer at his hometown newspaper, The Cape Coral Daily Breeze. He earned his MFA in creative writing and has professionally published several short stories and poems. He has also tutored English to students from grade school to grad school.
Experienced Marketer with a demonstrated history of working in the marketing and advertising industry. Skilled in Search Engine Optimization (SEO), Facebook Ads, Instagram Ads, Tik Tok Ads, management, sales, and Adobe Photoshop/Premiere Pro. Strong business development professional with Bachelor’s Degree in marketing.
I Help Sales Teams Crush Their Number --- Retired NCAA Track & Field Athlete
I use Outreach to sell Outreach and let me tell you... couldn't do my job without it. Got questions about it? 559.906.4333
"Those who say they can, and those who say they can't, are both usually right."
I strive to always be curious and never stop learning!
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