Browsing Creators
VP Demand Generation & Growth | Chief Marketing Officer | 20% Pipeline Growth through GTM Strategy & Full-Funnel Pipeline Optimization | Startup to Series D | SMB, Mid-Market & Enterprise Marketing |$1M to $5B Revenue
Innovative leader, bringing a holistic approach to B2B revenue marketing with 25+ years of experience across industries, company sizes and lifecycle stages. Known for building bridges across GTM functions, driving efficient growth, improving the customer experience and leading revenue management transformation.
KEY ACHIEVEMENTS Include:
✅ Launched account-based marketing (ABM) strategy that generated an incremental $359K in new business pipeline within 7 months, with a 43% conversion rate
✅ Built and managed outbound Sales Development Representative (SDR) motions generating $100K in pipeline and 30% improvement in conversion rates
✅ Achieved 110% Marketing ROI and reduced CPA (Cost per Acquisition) by 50%
✅ Scaled growth from $1M to $1.5M for startup targeting mid-market and enterprise brands, by building and launching an inbound demand generation channel
✅ Led transformation of partnership channel with 2x revenue increase
✅ Rebuilt and pivoted customer marketing program into a strategic retention tool with data-driven metrics
Partner
VP of Marketing at MarketMuse
Inbound marketer with 14+ years of experience in enterprise and startup environments. Deep experience in lead generation, content marketing, landing page creation and optimization, and email marketing. Proven strength in increasing brand awareness through social media, event marketing, and partnership outreach.
Areas of expertise:
✔ Content marketing
✔ Data & web analytics
✔ Audience segmentation
✔ Email marketing
✔ A/B testing
✔ Lead generation
✔ Budget management
✔ Copywriting
✔ SEO
✔ Social media
✔ Landing page creation & optimization
✔ Google Analytics
✔ WordPress
Partner
Senior Sales Engineer at BlueConic
BlueConic helps marketers complete the customer journey across all channels, devices and sessions in real-time. We help identify their audience, at the individual level, whether they are known or anonymous, understand their individual preferences and behaviors and personalize interactions using an actionable data set. Our marketer-operated platform collects and unifies rich profiles to determine and activate the optimal interaction with an individual, based on both implicit and explicit intent. By design, the platform interoperates with any marketing technology stack; takes a dynamic and progressive approach to data management; and works in real-time, at scale.
Advising, Investing, and Scaling 9-Figure Brands | 8+ Year Podcast Host | Event Speaker | Growth Advisor |
Creative Director and Producer that builds profitable audiences through video content
I have over a half-decade of experience directing content production, managing budgets, leading teams, and developing strategy that scales. I create art direction and messaging that have a history of increasing audience engagement. I use photo and video to shape perspectives.
Building Companies & Buying Real Estate
I write weekly at bizbrainstorms.com
Buying Self Storage properties in Texas.
Building e-commerce brands to $10M+
Sold one 7-figure business in 2020 when I was 22. Now everything I build is to hold forever.