I'm an experienced well-rounded marketing manager. I grew a B2C home decor company to over $1M in
annual revenue. I worked for several SAAS B2B companies managing email marketing, content marketing, and affiliates.
I've created and managed blogs, affiliate programs, referral programs, influencers, cold email
outreach and social media. I have a deep passion for CRO, A/B testing and UI/UX. I'm a humble self-starter, quick learner.
Here is my content writing portfolio - https://clearvoice.com/cv/BenKazinik 🙌
Email me - [email protected]
CEO & Founder at Simple Strat | Host of HubSpot Hacks | Podcast Producer
Marketing Strategist, HubSpot Enthusiast, and all around B2B content creator. Host of the popular YouTube Tutorial series "HubSpot Hacks". Podcast Host of Marketing Deconstructed. HubSpot Diamond Solutions Partner and B2B strategist.
Designing and building products to help people become better versions of themselves - at work and at play.
I am a product manager, team builder, designer, entrepreneur, and engineer. I am passionate about deeply understanding customer problems and leading interdisciplinary teams to identify and deliver the right products to meet their needs. I believe in testing fearlessly, failing early, and delivering incrementally. I excel at building teams and bringing alignment through clear product vision and strategy. My background stems from a user-centered design education including an engineering masters from MIT and a product design joint-degree from the University of Michigan.
Currently, I serve as a Lead Product Owner at Target were I focus on empowering our customers through 3rd party subscription, finance, and service integrations. I’ve played a critical role leading cross-functional teams to envision new product opportunities and bring them to life from early stage prototypes through product launch. I have honed my skills as an agile product owner working on complex systems with many stakeholders.
Prior to Target, I spent five years starting and running a company where I owned the product vision, roadmap, and design for connected hardware and software products that were recently acquired and still in use today. Through my experiences at companies both large and small, I’ve learned that teams open to new ideas and learning will consistently outperform those who think they’ve got it all figured out.
In my time outside of work, I enjoy leading workshops on design process and ideation sketching, and serving as a mentor for entrepreneurs seeking their next product opportunity. I love art, design, and the outdoors. I’m a mountain biker, skier, and backpacker.
In my current role as Director at Michael Williams Engineering Ltd, I feel strongly about improving the health and safety of the business. I hope to foster a positive attitude to health and safety throughout all parts of the business to the benefit of all our staff.
I am also working towards gaining ISO9001 accreditation for our company, along with ISO14001 and OHSAS 18001 accreditation.
Helping Professionals Master their Mindset, Slay Dragons & Unlock their Confidence Talks about #growth, #mindset, #purpose, #inspiration, and #neuroscience
My mission is to help purpose-driven professionals and entrepreneurs unlock their fullest potential so they can live their most empowered lives and bless others in the process.
Career highlights:
➡️ 10+ new brand launches
➡️ 0 to 1 product launches, proving product-market fit
➡️ 6 product commercializations (5 global)
➡️ 1 high-growth, FinTech IoT startup
➡️ 1 award winning international community launch
Specialties:
Tech Innovation for Early Stage Initiatives, Developing and Executing Seamless Go to Market Strategies, Cross Team Coordination, Product Launches, Product Marketing, B2B Marketing, Program Management, Startup Ventures, Strategic Partnerships, Customer Engagement, Event Strategy & Execution, Local Retail Marketing
Interests:
Emerging innovation, particularly in mindset coaching, workplace wellness, HR tech, and B2B SaaS tech platforms
Core Strengths (www.gallupstrengthscenter.com):
- Strategic
- Individualization
- Ideation
- Connectedness
- Responsibility
👋 VP Marketing @ Justuno | Podcast Host - Women in B2B Marketing | Empathetic Leader | Expert Slinky Detangler
I'm a marketing executive with 15+ years of experience leading marketing teams across demand generation, branding, events, content, and communications. I have a strong background in building out marketing teams from the ground up, working within various industries like SaaS, recruitment advertising, digital marketing, and outsourcing/ manufacturing.
Need help with your inbound or outbound marketing strategy? Send me a message.
I'm always interested in networking and discussing the latest marketing tips and tricks - feel free to connect.
With an MBA in Marketing and International Business, I'm hoping to one day speak more than 1.5 languages. Aside from marketing, I'm super passionate about travel, food and wine (avid Yelp addict), and continuous personal development.
Marketing Leader | Professional Positivity Spreader | Strong Believer in Transparency
• B2B Marketing
• Digital Marketing
• Content Strategy
• SEO and SEM
• Lead Generation
• Client Retention
• Event Marketing
• Brand Awareness
• Brand Strategy and Messaging
• Corporate Communications (Internal and External)
• Employer/ Recruitment Marketing
• Analyst Relations (AR) Management
• PR Strategy
• Email Automation
• Strategic Event Planning
• Marketing Team Management and Development
• Brand Advocacy Programs (Employee and Client)
Salesforce (SFDC), Microsoft Dynamics CRM, Marketo, HubSpot, Act-On, Emma, ExactTarget, Kentico CMS, Google Analytics, Microsoft Sharepoint, Microsoft Office, Adobe Photoshop, Wordpress, Facebook, LinkedIn, Twitter, YouTube
Cover photo by Clark Tibbs via Unsplash
You are always right with me. Because as CEO, I encourage and challenge my team to develop innovative and economical solutions for your office and work environment - customer-oriented, efficient and cost-effective.
Senior Director, Marketing Center of Excellence; MBA
I bring new technology to market via modern, evidence-based Marketing programs.
Today, I’m at leading investment firm Insight Partners, where I help investors conduct due diligence and technology leaders scale their marketing programs. Before Insight Partners, I was at $1.4B banking AI startup Snapdocs where I directed an account-based marketing (ABM) initiative that 2x’d bookings, 3x’d average contract value, and closed 4 of the top 40 U.S. banks in its first year. Prior to that, I launched a demand generation program into four new markets at drone startup PrecisionHawk, twice doubling the company’s annual revenue.
In each of these roles, it was my team that achieved the outcomes. I gave staff the space to innovate while holding them accountable to shared objectives via transparent reporting. While we built the business, we grew as a team and as professionals.
Ultimately, I hope my work in tech helps make the world more healthy, prosperous, and sustainable for my wife, with whom I hike, bike, kayak, and travel the world and for my baby boy, who’s already fostering a love of the same.
Core Competencies: team leadership, branding, market research, GTM strategy, revenue attribution, budgeting, product marketing, ABM, content, ads, sales CRM and marketing automation
Technical Competencies: Salesforce, Marketo, HubSpot, Salesloft, Power BI, Google Data Studio, Excel Power Query, Google Analytics, Triblio, Terminus, Rollworks, Brandwatch, Birdseye, and other common martech
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