You can’t scale a company or program without a solid foundation. We at CaliberMind frequently talk about best practices and building from the ground up for this very reason.
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We had an excellent question in our MasterOps Community recently:
What are the best practices for campaign structure? Is there a gold standard?
We all know that revenue is the ultimate goal of any campaign, but not using multiple benchmarks for chat is a missed opportunity for better optimization.
We've seen an increasing interest in how we handle identity resolution. It's a great thing to wonder about because it's timely and #complicated.
Understanding return on marketing investments is more critical than ever. Don't make these mistakes when calculating your return on ad spend.
Because we're ultimately selling to people and organizations in B2B marketing, it's important to understand which traits correlate to a purchase.
A lot of people are asking what campaign effectiveness means and how to measure it. The default metrics alone aren't enough.
Gaps in marketing data cause big problems. We see the same pitfalls across organizations--which impacts what other departments believe is true.
