The RMR: Season 1 The RMR: Season 1 The RMR: Season 1 The RMR: Season 1
Updated Aug 30, 2022 25 entries
The RMR: Season 1

Learn from the best in B2B with exclusive interviews and how-to content. We’re actively building and serving a special community of operations professionals passionate about facilitating revenue growth in their respective companies.

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B2B Marketing's Role Reexamined

Ruth Stevens, a sole practitioner consultant in B2B marketing and part-time instructor at NYU Stern School of Business, drops some truth bombs on the RMR.

Podcast Episode
Mending the Rift Between Marketing & Sales

Peter Zaballos, CMO Peer Advisor at Authentic Brand shares how vital a close partnership between marketing and sales is to a company's success.

Podcast Episode
3 Tactics That Position MOPs as a Strategic Partner

Darrell Alfonso, Global Marketing Operations Manager at AWS, shares three routes to establishing a stronger, more strategic relationship with executives.

Podcast Episode
An A+ in Marketing Analytics Isn't the Goal

Carey Picklesimer, Martech Consultant at Condurrio Marketing + Design, shares the #1 mistake CEOs make regarding marketing data and why B+ is good enough.

Podcast Episode
4 Reasons Your Digital Ad Strategy Isn't Working (And How to Fix It)

Jesse Ouellette, CEO of the Revenue Advisory and Founder of LeadMagic.io, shares the most common points of failure in digital advertising.

Podcast Episode
Get the Most Out of Marketing Attribution

Anna Leary, Marketing Ops Consultant at Blayz Co, shares why attribution is worth the effort and how to set yourself up for success.

Podcast Episode
The Secret to Hiring Rockstar Operations Professionals

Melissa McCready, Growth Ops Advisor, shares why you need operations, how to hire a rockstar, and why growth operations is the new gold standard.

Podcast Episode
How to Avoid the Marketing vs. Sales Trap

Kevin Mulrane, Head of Sales at ProQuo AI, shares why it's so critical to find a company with a cohesive marketing and sales culture.

Podcast Episode
Building Marketing Operations From the Ground Up

Brooke Bartos, Director of Marketing Operations & Analytics at Invoice Cloud, Inc., shares why marketing operations should be a startup's early hire.

Podcast Episode
Looking At Your MOPs Career Objectively: Where to Go Next

Andy Caron, VP of Consulting at Revenue Pulse, shares what to watch for in a company (and a boss) and when it's time to move on.

Podcast Episode
The Right (and Wrong) Way to Roll Out Intent

Mike Burton, Co-Founder & SVP of Sales Data at Bombora, shares best practices for incorporating intent into your go-to-market strategy.

Podcast Episode
The Art of Setting Boundaries With Sales

Dee Acosta, Senior Sales & Evangelist at Spiceworks Ziff Davis, shares how and why to develop relationships with sales and why empathy is vital.

Podcast Episode
Career Advice: Diversifying Isn't Just Good for Finances

Carly Cais, Managing Partner at ElleSpark, shares why diversifying isn't just for investment portfolios.

Podcast Episode
What Does Scalable Marketing Ops Look Like?

Nate Smitha, VP of Consulting Services at Etumos, shares where marketing ops newbies should start and how successful companies think about marketing ops.

Podcast Episode
Honing the Skill of Negotiating Priorities

Allye O'Brien, Revenue Leader, shares how to sell the value of operations and how to manage up when it comes to reporting expectations.

Podcast Episode
Get the Most Out of Inside Sales

Matt Wigler, Founder & CEO of The Wigler Group, shares why it's important to ditch the gimmicks if you want to get the most out of your inside sellers.

Podcast Episode
Want Exec Buy-In? It's (Mostly) About Soft Skills.

Justin Norris, Senior Director of Solutions Architecture at Perkuto, shares why it's important to develop your soft skills in MOPs.

Podcast Episode
Data Privacy & Your MOPs Career

Ali Wittich, Founder and CEO of MarTecha, shares why data privacy should be on your mind and how to set up a compliant Martech stack.

Podcast Episode
What Marketers Need to Know About Privacy-First

Quimby Melton, Co-Founder & CEO of Confection.io, shares what all is being impacted by the privacy-first trend and why digital marketers should care.

Podcast Episode
Why Mentorship Matters in MOPs

Isaac Roybal, Head of Product Marketing at Qumulo, shares how mentors changed his career trajectory.

Podcast Episode
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