The Digital Advantage
Updated Feb 8, 2024 7 entries
The Digital Advantage
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How to Build a Tech Stack to Grow Revenue

The way customers discover, engage with, and buy from brands is undergoing a seismic shift. Jasmin Guthmann, Head of Corporate Communication at @Contentstack, dives deep into the evolving landscape of content and its strategic importance in today's digital age.

Podcast Episode
The Digital Advantage with Robin Daniels and Warren Daniels

Explore Storytelling and Content Strategy with Robin Daniels and Warren Daniels in this episode of The Digital Advantage! Learn how today's CMOs leverage the content boom for quality engagement and customer experience.

Podcast Episode
The Digital Advantage with Ari Murray

Unlock the Potential of User-Generated Content (UGC) for Your Brand with The Digital Advantage Podcast. In the latest episode of The Digital Advantage, host Dennis Wright and guest Ari Murray, VP of Growth at Sharma Brands and host of @gotomillions, delve into the world of #brandgrowth through content marketing. They discuss how to harness the power of user-generated content (UGC) to propel your brand forward.

Podcast Episode
Why and How B2B Marketing Leaders Are Investing in Content (with guest speaker Phyllis Davidson)

In this episode of The Digital Advantage, guest speaker Phyllis Davidson (VP, Principal Analyst, @forrester ), discusses the future of B2B content with host...

Podcast Episode
The Digital Advantage with Johan Boström

2023 poses a challenging period for marketers and businesses alike. With a volatile economy straining both internal budgets and consumer spending power, orga...

Podcast Episode
How to establish your content mission (with Zoe Hawkins and Sara Stella Lattanzio)

Host Dónal O Mearáin dives into the world of content strategy and the role of AI with two insightful guests, Zoe Hawkins (Content Principal @sumologic) and Sara Stella Lattanzio (B2B Content Advisor and Senior Marketing Manager @adnovumAG). Together, they unravel the challenges and opportunities faced by companies in today's digital landscape.

Podcast Episode
From AI Hype to Reality: How to Consider AI for Your Content Strategy in 2024 (with Michiel Maandag)

The Digital Advantage is back! Join your host Dónal O Mearáin, as he sits down with Bynder's Senior Director of AI Consultancy Michael Maandag. This tell-all chat will take you to the heart of the AI-fueled digital solutions that the world's leading brands are using to get ahead of the competition. From optimizing marketing operations and enhancing creativity to driving huge growth and rocketing revenues, learn how AI's impact can be a game-changer when used smartly.

Podcast Episode
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