The Ascent Conference is all about Elevating Ideas & Inspiring Innovation
Attended by 600 industry thought-leaders. Designed for CEOs, CMOs, CROs, VPs and Directors of $5M-to-$1BN companies looking to immerse themselves in a knowledge-rich experience. Supplement the information you gain from the sessions and take a deep-dive into the specific topics and challenges you’re facing today at work.
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Transforming Your Marketing Strategy: From Boring2Boring to Boring2Cool. Discover actionable tactics and strategies to transition from a traditional B2B marketing approach to an engaging B2C strategy.
Win-loss analysis is an emerging best practice that helps elite sales teams win a greater percentage of deals in their pipeline. When done correctly, win-loss analysis gives business leaders a data-driven view into why their team wins and loses, and exposes the strategic changes that must be made to improve win rates by as much as 50%.
How to identify advocates and steward them into the most valuable and visible part of your brand.
As SaaS companies face increasing competition, it has become more challenging for their Go To Market teams to create meaningful differentiators within their marketing. In this session, Chip House, CMO at Insightly CRM, shares five tactics that you can use to stand out among your own SaaS competition.
Join Sanjay Gala, Founder of SMARTe, a global sales intelligence platform, as we delve into the transformative role of AI in shaping go-to-market strategies.
Tarun Gulati, a mental fitness guru and founder of the mental health company will discuss how to use the practice of contemplation to improve your mental well-being at work and in life.
Every company is becoming a media company. Changing consumer behavior around emerging content formats, data privacy laws, and our relationship with social media is creating a renewed focus on owned media -- a powerful strategy for building authentic relationships between brand and audience. Owned media, however, is more than just a new buzzword, but the most efficient strategy to building sustainable revenue.
So often we treat these efforts independently. Join this session to learn how Marketing and Sales is a partnership to drive growth. This starts with alignment, relationship, and ensuring there is a clear path of demand, qualification and accountability.
Optimizing the Sales Process: Identifying Key Result-Oriented Tasks
In this talk, Dror will walk us through how partnering the right way can lead to increased ARR with minimum investment. We will talk about: partnership models, identifying the right partners, revenue expansion opportunities, KPIs and why are they important.
The SaaS industry is transforming, with many businesses anticipating an uptick in churn rates in 2023. Delve into a deep dive fireside chat featuring Chargebee's VP of Product Marketing, where we'll illuminate the latest customer retention trends shaping the landscape. From tactical shifts in budget allocation to implementing innovative retention strategies, discover the moves businesses are making to mitigate churn challenges.
Charting the journey from personalized founder sales to building a sales infrastructure by hiring the right team, creating a sales culture and processes, and the importance of continuous feedback and iteration for scalable growth.
For 20 years, marketers have been able to attribute most online conversions to the channel (and sometimes even the exact tactic) that sent them. But, those days are ending. In this presentation, Rand will show what's happening to the web in government policy, privacy changes, tech shifts, and the incentives of major traffic & ad platforms to cause this shift, and how marketers can respond.
Building an annual GTM plan has never been more difficult. Change is occurring faster than ever. Consumer preferences constantly shifting, geo-political changes, supply chain disruption and increasing regulation. Is it even worth it?
Is it all over? Is the world as we knew it a wrap? With the rise of AI - is it realistic to assume that the world of SEO and content will stay the same? Or should we all start dusting off our resumes to try something new?
How to identify advocates and steward them into the most valuable and visible part of your brand.
Customers want relevant, personalized and valuable interactions. They're also more privacy-conscious than ever. Learn how marketers can respect and reward shifting expectations to build valuable, enduring relationships.
If you're among the tens of thousands of companies struggling to build and close pipeline predictably in 2023, then you can not miss this talk! Listen in as we share the secrets for identifying and serving up the best leads and the right time that can increase your go-to-market efficiency up to 5x.
Learn how intent-based marketing is the new account-based marketing from Oana Manolache, Founder & CEO of sequel.io
