Marketer's Spotlight💡  CDPs Marketer's Spotlight💡  CDPs Marketer's Spotlight💡  CDPs Marketer's Spotlight💡  CDPs
Updated Dec 1, 2021 10 entries
Marketer's Spotlight💡 CDPs
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CDPs are more popular than ever before. We know you might have some questions so we've created this playlist to help. No matter how much or how little you know about CDPs, these are the pieces our team found most helpful as you navigate Customer Data Platforms in 2021.

What is a customer data platform (CDP)?
Article
Lexer Claimed Lexer
The Customer Data Platform Report 2021
Report
The 4 types of customer data platforms (CDPs)
Article
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Customer data platform readiness checklist
Article
Checklist: How to choose a customer data platform (CDP)
Toolkit
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3 helpful tips before implementing a customer data platform
Article
CDPs With Martin Kihn at Salesforce
Podcast Episode
Lev Claimed Lev
CDP + Interaction Studio: The Perfect Pair to Drive Your Personalization Strategy
Article
Lev Claimed Lev
How to Leverage a Customer Data Platform to Enhance Account Based Selling
Article
How customer data platform creates longer customer bonds
Article
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