Melissa Rosenthal, Chief Creative Officer at ClickUp shares discuss how she creates memorable, everlasting brands. 

‎Show The Pavilion Podcast, Ep Ep 207: Marketing from Seed to Series C w/ Chris de Jong - Mar 31, 2022

‎Show The Pavilion Podcast, Ep Ep 203: Tying Marketing to Real Metrics w/ Patrick Ward - Mar 17, 2022

We interviewed two Pavilion Members about their career trajectory, how work continues to change, and how Pavilion continues to support their career growth. 

Blend marketing and technology to optimize your marketing tech stack and improve your approach to your RevOps and revenue operations strategy.

High growth often comes from great marketing. Download our successful marketing strategy template to generate leads and hit revenue goals.

Affiliate and influencer marketing are not the same just because they have the same delivery vehicle. Here are the definitions, distinctions, and goals you should know about.

Account based marketing (ABM) goes by many names, but the goal is the same: generate pipeline and close business using a highly targeted marketing approach

In recent years, the Chief Marketing Officer's role has undergone a significant shift. While the Chief Revenue Officer focuses on current quarter targets, the CMO drives long-term business growth. Today, the CMO must prioritize pipeline and sales generation more than ever. Complicating matters, the pandemic and tough market conditions require the CMO to drive more account engagement with fewer resources. 

The CMO Fundamentals Bootcamp equips marketing leaders with essential tools for managing end-to-end go-to-market strategies. It covers creating fiscal year plans, setting quarterly KPIs for growth tracking, establishing high-velocity demand engines, and linking marketing activities to pipeline and revenue via practical multi-touch attribution methods. 
Graduates of this class will understand how to translate the complex world of marketing science into a language that resonates across executive teams and boards.

In today's competitive market, buyers won't purchase your product if they don't understand what it is and how it can make their lives easier. Product Marketing translates features and benefits into valuable impact statements so that your ideal buyer understands and wants to buy what you are selling. This course will teach how Product Marketing enables companies to grow and what core functions Product Marketing executes, such as positioning, messaging, and sales enablement. You will learn to identify and approach those core functions and apply them to your business and growth strategy. Whether you have a three, six, or 12-month sales cycle, you'll be able to use what you learn to prioritize what's most important and effective for you.

In this 10-week comprehensive program, you will learn from industry leaders across disciplines how to improve your skills as a marketer, a manager, and an ethical leader. You'll examine the "pillar" disciplines of marketing and the core tenets of sales. Then you'll learn how to use those fundamentals to become a better marketer, and a better leader while determining whether being an executive is your ultimate path.

Mastering Positioning and Messaging: The Most Powerful Tools for Product Marketing

We teamed up with CB Insights to speak with software buyers who recently purchased account-based marketing (ABM) and conversational marketing solutions to understand product quality, competition, and pricing. Quickly compare...

This course will guide students through the specific strategies, tactics, and best practices to help organizations survive and thrive through economic headwinds.

Register now for Pavilion's event on Crowdcast, scheduled to go live on Thursday February 03, 2022 at 2:40 pm EST.

Kathleen Booth, SVP of Marketing and Growth at Pavilion, joins the podcast to discuss the increasingly popular transition from CMO to CRO. They discuss the importance of marketing/sales alignment, the recent cease and desist letter from 6sense to Adam Robinson of Retention.com, and last week's FTC rule that bans noncompetes nationwide.

From brand to demand, the CMO helps inform everything from go-to-market to long-term growth strategies – arguably one of the most critical functions on the executive team.During this 10-week comprehensive program, you will learn from some of the top CMOs in the U.S. about strategies, tactics, and approaches that will help you strengthen all of the dimensions needed to be a successful CMO today and always. You'll discuss topics like how to build a world-class team, budgeting, scaling, attribution, demand gen, forecasting, brand building, and much more.

Explore the latest compensation data for B2B CMOs in 2024. This includes salary, OTE, equity, benefits and more.

According to Gartner, 33% of B2B buyers prefer to not interact with sellers, in part because humans don't like being "sold to." And thanks to the easy access to detailed information, buyers increasingly don't need sellers. Therefore, as B2B sellers, we have to focus on providing as much value as possible. And what do buyers value most? Being understood. In this interactive course, we'll learn all about the powerful listening frameworks and practical tactics used by therapists, nonviolent conflict resolution experts, and the very best sales professionals.

LTV, ARPA, CMRR... There is no shortage of acronyms in the world of SaaS. Through this course, you'll gain a deep knowledge of how to use these metrics and use your own revenue data to make smart decisions. This could mean the difference between hitting that next revenue target in just months, versus over a much longer horizon. Students will learn the basics of the most important SaaS metrics including how to accurately measure and consistently grow recurring revenue in your sales or marketing leadership role.