These were the most popular resources among product marketers in the last 12 months.
Guru's definitive product launch checklist is here to help all revenue teams master the art of the new feature announcement.
In this guide, we'll explain what that means, why it's so crucial for understanding and reaching customers, and how businesses can use it to make their marketing efforts much more effective.
Get your product out there in the world! Your entire revenue strategy from the top of the funnel on down relies on providing information to your visitors and buyers on exactly what they're looking for.
Use these real-world customer marketing examples to inspire your move to becoming a customer-obsessed organization.
Discover how AI is revolutionizing content operations in 5 key ways, and learn
how to evaluate which AI tools are right for you.
Customer journey maps are a powerful tool to understand and meet customer needs. Learn how to make your own customer journey map.
You don't need to spend hundreds of hours doing research. There are only four questions you really need to answer to get started.
In this interactive session, Katelyn Bourgoin, Founder of Customer Camp, walks you through her own recent buyer journey.
Then Katelyn and Amanda (SparkToro's VP of Marketing) and brainstorm potential marketing campaigns.
This step-by-step guide teaches you how to build a content marketing strategy and grow your audience.
Discover the latest insights and trends in marketing and marketing technology in the inaugural edition of the State of Content report.
Deep dive into AI marketing to check out practical use cases top-of-mind for marketers as they prepare for 2024 to meet goals head-on.