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Ortto
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Three essential reports for support leads
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How to track customer actions using custom activities
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The go-tos: 10 expert-recommended email deliverability tools (7 are free!)
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Introduction to activities in Ortto [video]
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Saving while scaling: 9 ways startups can save money without sacrificing power
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How to build metric a report with a goal in Ortto [video]
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What is a CDP? Customer data platforms explained
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Sales-qualified leads (SQL): What they are and how they're identified
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Structured vs. unstructured data: What marketers need to know
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How to build a funnel report in Ortto
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How to build a pie chart report in Ortto [video]
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Smart start: Beginner's guide to SMS deliverability
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Myth-busting: You don't need to panic about email open tracking on Gmail. Here's why
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Twice as nice: Guide to double opt-in for email marketing
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he constant student: 14 marketing websites worth bookmarking
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Step-by-step: A data-driven approach to conversion rate optimization (CRO)
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How to use capture widgets in journeys, plus NPS updates
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Navigating Ortto's new sidebar: Video and quick reference guide
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Playing catch up: Experts share revenue generation strategies
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Help I'm blocked: What to do when your IP or domain is on a blocklist
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How to implement web visitor tracking
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Number crunch: The updated (2024) guide to monitoring and improving email metrics
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Leading edge: How to improve your ROI on webinars
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How to add dynamic content to emails
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Building on trust: The link between email deliverability and retention
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Stacked: Best Salesforce integrations for sales and marketing
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Action plan: How to improve your net promoter score (NPS)
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Net Promoter Score (NPS): How it works and best practices
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Know your customer: Understanding advanced analytics in SaaS marketing
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Stacked: Ultimate guide to NPS software
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Better together: Strategies for aligning sales and marketing teams
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Strategic sending: How to choose your IP and domain like a pro
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First impressions count: The ultimate guide to SaaS onboarding
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Product-qualified leads: The ultimate guide
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Next-level email: What is BIMI and why you need it
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Customer acquisition: How to build a winning strategy
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Better together: Top SaaS communities for networking and inspiration
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How to solve marketing attribution: 4 attribution report templates
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Churn busters: How to monitor and reduce customer churn
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Good form: Best practices for B2B email signup forms
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Product-led vs sales-led growth: Why the answer might be both
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Better together: 12 startup communities worth joining
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Autopilot is now Ortto: Learn why
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Copy that: Unique tips for writing top-performing marketing emails
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Deliverability toolbox: How to use Google's Postmaster Tool
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Target practice: Understanding behavioral segmentation and how to use it
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The AI evolution: 6 ways AI will change marketing strategies and marketer's jobs
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Lead nurturing: Best practices and examples
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UTM parameters: What they are, how to use them, and best practices
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Building loyalty: Customer retention strategies for fintech
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Bullseye: Ultimate guide to account-based marketing (ABM)
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Beyond star ratings: How to collect more constructive customer feedback
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SMS sender ID: What it is, why it matters, and how to choose yours
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Metrics that matter: How to measure push notification performance
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Buyer's guide: Best live chat software for 2024
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Click, scroll, convert: The most important website metrics to track and analyze
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The A-Z of email deliverability: Technical terms explained for non-technical people
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Vital sends: Ultimate guide to transactional emails
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Prep work: Email marketing calendar and checklist template for 2024
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How to use live chat to increase conversions
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How Ortto's support team achieved a 4.88 CSAT score with Talk
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Goal getters: How to set and track customer support goals in 2024
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How AI can help improve customer experience
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How to use custom activities
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Building a knowledge base: The ultimate guide
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Push it: The marketer's guide to push notifications
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DMARC simplified: What you need to know now
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Identity resolution: The ultimate guide
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One to one: The ultimate guide to personalized marketing in 2023 and beyond
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Report card: KPIs vs. metrics and why you need both
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You had me at hello: How to set up an effective welcome email series
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Expand your reach: How to create a lookalike audience
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Cookie culling: How to refresh your first-party and zero-party data strategy
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We need to talk: Ultimate guide to live chat for businesses
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The clean up: What marketers get wrong about email list cleaning
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The path to gold: How customer journey mapping can help you build a better brand
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Experimental mindset: A comprehensive guide to email A/B testing
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Balancing act: Expert advice on prioritizing marketing efforts
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Drip by drip: How to build an email nurture campaign
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Email armageddon: How to prepare for Gmail and Yahoo's new rules for bulk email senders
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Deliver personalized messages
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Mea Culpa: 5 lessons in leadership from a major marketing fail
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Subject line strategy: Choosing the right subject line for your emails
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The CAC conundrum: Everything you need to know about calculating and improving your customer acquisition cost
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Making contact: 8 strategies for building a high-quality email list
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Win them back: Tactics and examples for re-engaging inactive customers
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How to use knowledge base to streamline customer support
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How to use audience filters and condition groups in Ortto
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Efficiency vs. effectiveness: The role of ROI in marketing today
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Automation evolution: How marketers think about and choose email marketing software today
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Lifecycle marketing lessons: 10 marketers discuss overcoming lifecycle marketing challenges
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Mastering lifecycle marketing: A comprehensive guide to marketing throughout the customer journey
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Building your martech stack: Why the customer experience should be at the forefront of technology decisions
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"Never miss a chance to reward a prospect or customer": One marketer's blueprint for lifecycle marketing campaigns
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Out of the weeds: How to build a high-level marketing automation strategy that drives better customer experiences
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Automate that: Types of marketing automation and how they're evolving in the AI era
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![Introduction to activities in Ortto [video]](https://main-app-production-public.s3.amazonaws.com/j9pd877r2uhi55kam7xv45firil5 "Introduction to activities in Ortto [video]")
![How to build metric a report with a goal in Ortto [video]](https://main-app-production-public.s3.amazonaws.com/r2yyg1i15rwixa74cgi6dylyzvld "How to build metric a report with a goal in Ortto [video]")
![How to build a pie chart report in Ortto [video]](https://main-app-production-public.s3.amazonaws.com/87mbwg1r4v9tlv1tn36al05fqz2z "How to build a pie chart report in Ortto [video]")
