Associated with
Chloe Schneider
13 min read
The AI evolution: 6 ways AI will change marketing strategies and marketer's jobs
It only took a couple of user-friendly, AI-powered tools going viral for even the biggest skeptics in marketing to get on board and start figuring out how to use AI to make their marketing more effective.
To put a number on it, the market for AI in marketing was estimated at $15.84 billion in 2021 and is projected to increase by more than $107.5 billion by 2028.
This sharp increase in investment is already leading to big changes in the way businesses use and navigate AI. In this article, we explore:
How marketers are using AI today
6 AI-powered trends in marketing
3 challenges AI faces
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