Cut the Fluff

The Friday Concentrate #32: Lessons from The Swoosh

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The Friday Concentrate #32: Lessons from The Swoosh

Grow Your Career with Courses on The Juice

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Grow Your Career with Courses on The Juice

🪄 Nobody knew I used AI for this post (go behind the scenes with me)

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🪄 Nobody knew I used AI for this post (go behind the scenes with me)

🪄I wrote a book (well, sort of)

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🪄I wrote a book (well, sort of)

🪄The AI binary is a witch hunt, and it's hurting us

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🪄The AI binary is a witch hunt, and it's hurting us

🪄How to edit AI content (my exact process)

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🪄How to edit AI content (my exact process)

🪄Should we let AI write for us?

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🪄Should we let AI write for us?

🪄This LinkedIn star writes hooks I can't scroll past

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🪄This LinkedIn star writes hooks I can't scroll past

🪄We rebuilt our entire hooks course

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🪄We rebuilt our entire hooks course

🪄I just analyzed all 763 hooks I've written on LinkedIn over the past 3 years

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🪄I just analyzed all 763 hooks I've written on LinkedIn over the past 3 years

🪄The 6 types of LinkedIn creators (which one are you?)

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🪄The 6 types of LinkedIn creators (which one are you?)

🪄Can AI write hooks better than me? I tested it...

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🪄Can AI write hooks better than me? I tested it...

🪄I love writing with AI (sorry not sorry)

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🪄I love writing with AI (sorry not sorry)

🪄From hook to post in 3 minutes (and it's actually good)

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🪄From hook to post in 3 minutes (and it's actually good)

🪄Stop trying to "expert everywhere" (do this instead)

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🪄Stop trying to "expert everywhere" (do this instead)

🪄This post got me 4 leads & counting

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🪄This post got me 4 leads & counting

🪄AI didn't ruin hooks. Lazy humans did.

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🪄AI didn't ruin hooks. Lazy humans did.

🪄Do you doubt yourself as a solopreneur?

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🪄Do you doubt yourself as a solopreneur?

🪄The relief was immediate

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🪄The relief was immediate

🪄Stop saying "I'm just a writer"

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🪄Stop saying "I'm just a writer"

🪄It shouldn't take getting cheated on to follow your gut

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🪄It shouldn't take getting cheated on to follow your gut

🪄That fire in your belly isn't just ambition...

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🪄That fire in your belly isn't just ambition...

🪄 MP3 flash sale tomorrow (21st) 👀

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🪄 MP3 flash sale tomorrow (21st) 👀

🪄 It's my birthday, but YOU get the gift: MP3 Insights Starter Kit

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🪄 It's my birthday, but YOU get the gift: MP3 Insights Starter Kit

🪄 New adventure alert: I'm launching a Substack!

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🪄 New adventure alert: I'm launching a Substack!

🪄 My entire launch strategy (ungated & free)

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🪄 My entire launch strategy (ungated & free)

🪄The unsexy middle (when the lust wears off)

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🪄The unsexy middle (when the lust wears off)

🪄43 content ideas in 4 days

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🪄43 content ideas in 4 days

🪄Market the Proof: Prove that transformation is possible

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🪄Market the Proof: Prove that transformation is possible

🪄The (final) MP3 Framework: Building your content engine

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🪄The (final) MP3 Framework: Building your content engine

🪄I bet you're ignoring these signals...

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🪄I bet you're ignoring these signals...

🪄 Market the Process: Turn your experience into valuable insights

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🪄 Market the Process: Turn your experience into valuable insights

🪄 The MP3 Framework: Why content pillars are holding you back

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🪄 The MP3 Framework: Why content pillars are holding you back

🪄 The Worst Articulator In The World

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🪄 The Worst Articulator In The World

🪄MP3 Framework: How to market the problem

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🪄MP3 Framework: How to market the problem

Join Full Stack Solo before midnight

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Join Full Stack Solo before midnight

Why you need a marketing villain

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Why you need a marketing villain

🪄The cost of constant optimization

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🪄The cost of constant optimization

🪄A hard (but exciting) pivot

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🪄A hard (but exciting) pivot

The anatomy of a content engine

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The anatomy of a content engine

🪄Cut the Fluff: I've got an idea...

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🪄Cut the Fluff: I've got an idea...

Cut the Fluff: Groundbreaking ideas are fab, but...

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Cut the Fluff: Groundbreaking ideas are fab, but...

🪄Cut the Fluff: 7 content structures that move people to action

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🪄Cut the Fluff: 7 content structures that move people to action

🪄How we're refining Full Stack Solo

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🪄How we're refining Full Stack Solo

🎁 New FREE email course

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🎁 New FREE email course

🪄Cut the Fluff: Strategy vs. Intuition

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🪄Cut the Fluff: Strategy vs. Intuition

🎉 It's here! Join Full Stack Solo

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🎉 It's here! Join Full Stack Solo

💡 Full Stack Solo vs. my other programs

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💡 Full Stack Solo vs. my other programs

Cut the Fluff: 10 ways to package your expertise into content

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Cut the Fluff: 10 ways to package your expertise into content

🪄No manipulative sales tactics here

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🪄No manipulative sales tactics here

🎉 It's here! Grab The Launch Content Playbook

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🎉 It's here! Grab The Launch Content Playbook

⚡️Cut the Fluff: Does attention still matter?

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⚡️Cut the Fluff: Does attention still matter?

🪄Your problems are solvable

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🪄Your problems are solvable

🪄Cut the Fluff: Emily understood the assignment

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🪄Cut the Fluff: Emily understood the assignment

🪄Cut the Fluff: How to win mindshare

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🪄Cut the Fluff: How to win mindshare

🪄The day I hit "publish" on my first launch

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🪄The day I hit "publish" on my first launch

🪄How to stop looking stupid at parties

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🪄How to stop looking stupid at parties

🪄Walking the tightrope

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🪄Walking the tightrope

🪄 You don't need "new" tools for a killer launch

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🪄 You don't need "new" tools for a killer launch

🪄How much value should you give away?

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🪄How much value should you give away?

🪄You made this launch unforgettable

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🪄You made this launch unforgettable

🪄"Is the Launch Content Playbook right for me?"

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🪄"Is the Launch Content Playbook right for me?"

🪄Cut the Fluff: How to make people feel something

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🪄Cut the Fluff: How to make people feel something

⚡️An accidental SaaS?

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⚡️An accidental SaaS?

🪄Cut the Fluff: How to win mental real estate

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🪄Cut the Fluff: How to win mental real estate

FREE workshop at 1pm EST today

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FREE workshop at 1pm EST today

🪄Cut the Fluff: Self-destruct in 3-2-1...

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🪄Cut the Fluff: Self-destruct in 3-2-1...

The C word

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The C word

Cut the Fluff: Why selling isn't cringe

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Cut the Fluff: Why selling isn't cringe

🪄Cut the Fluff: Emotional magnets

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🪄Cut the Fluff: Emotional magnets

The Friday Concentrate #37: Default Dead

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The Friday Concentrate #37: Default Dead

🪄Cut the Fluff: The friction monster

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🪄Cut the Fluff: The friction monster

🪄Cut the Fluff: Defending your argument

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🪄Cut the Fluff: Defending your argument

🪄Cut the Fluff: 3 Loom Lessons (freebies!)

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🪄Cut the Fluff: 3 Loom Lessons (freebies!)

🪄Cut the Fluff: Editing is recreating

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🪄Cut the Fluff: Editing is recreating

🪄Cut the fluff: Hook me baby

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🪄Cut the fluff: Hook me baby

🪄Cut the Fluff: The missing ingredient in your content

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🪄Cut the Fluff: The missing ingredient in your content

🪄Cut the Fluff: Throwing "good enough" in the bin

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🪄Cut the Fluff: Throwing "good enough" in the bin

🪄Cut the Fluff: Boring content, be gone!

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🪄Cut the Fluff: Boring content, be gone!

🪄Cut the Fluff: Struggling to write? Do this.

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🪄Cut the Fluff: Struggling to write? Do this.

🪄Cut the Fluff: Redundancy The Ruiner

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🪄Cut the Fluff: Redundancy The Ruiner

🪄Cut the Fluff: Authentic writing is a myth

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🪄Cut the Fluff: Authentic writing is a myth

🪄Cut the Fluff: How to spot value gaps in your content

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🪄Cut the Fluff: How to spot value gaps in your content

🎉 It's here! Grab Content Editing 101

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🎉 It's here! Grab Content Editing 101

🪄Cut the Fluff: Supporting your arguments

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🪄Cut the Fluff: Supporting your arguments

🪄Cut the Fluff: Be an emotional detective

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🪄Cut the Fluff: Be an emotional detective

🪄Cut the Fluff: Redundancy (the content pothole)

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🪄Cut the Fluff: Redundancy (the content pothole)

🪄Cut the Fluff: Ship30 doesn't like editing...

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🪄Cut the Fluff: Ship30 doesn't like editing...

🪄Cut the Fluff: Permission to be a hater

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🪄Cut the Fluff: Permission to be a hater

🪄Cut the Fluff: Here I am, and there you are

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🪄Cut the Fluff: Here I am, and there you are

🪄Cut the Fluff: Narrative flow

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🪄Cut the Fluff: Narrative flow

🪄Cut the Fluff: 5 questions to avoid underbaked ideas

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🪄Cut the Fluff: 5 questions to avoid underbaked ideas

🪄Cut the Fluff: This tense rules all others

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🪄Cut the Fluff: This tense rules all others

🪄Cut the Fluff: Start with the end

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🪄Cut the Fluff: Start with the end

🪄Cut the Fluff: 6 editing mistakes to avoid

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🪄Cut the Fluff: 6 editing mistakes to avoid

🪄Cut the Fluff: A new way to niche

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🪄Cut the Fluff: A new way to niche

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