Branch

How to Choose the Right Deep Linking Solution for Your Marketing Strategy

Article

How to Choose the Right Deep Linking Solution for Your Marketing Strategy

Subscription App Growth: Insights from the Frontlines

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Subscription App Growth: Insights from the Frontlines

Why Reattribution Windows Are Misunderstood - and Not a Fit for Last-Touch or Full-Funnel Measurement

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Why Reattribution Windows Are Misunderstood - and Not a Fit for Last-Touch or Full-Funnel Measurement

What Not to Do: Lessons from Consulting Hundreds of Apps

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What Not to Do: Lessons from Consulting Hundreds of Apps

Chasing DAUs? Real Growth Starts When People Actually Care

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Chasing DAUs? Real Growth Starts When People Actually Care

Why Mobile Funnels Fail-and How to Fix Yours

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Why Mobile Funnels Fail-and How to Fix Yours

Cut Call Center Costs and Improve Customer Experience with Branch Deep Linking

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Cut Call Center Costs and Improve Customer Experience with Branch Deep Linking

Setting Up Intent Filters In Android

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Setting Up Intent Filters In Android

WWDC 2025: The Shiny, The Sharp, and the Subtle Shifts in Attribution and Privacy

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WWDC 2025: The Shiny, The Sharp, and the Subtle Shifts in Attribution and Privacy

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How omnichannel strategies drive better ROI and greater brand loyalty

Why Customer Engagement is the New Growth Engine (and Why Your Links Matter More Than Ever)

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Why Customer Engagement is the New Growth Engine (and Why Your Links Matter More Than Ever)

Has ATT and IDFA Disrupted Your iOS Reporting?

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Has ATT and IDFA Disrupted Your iOS Reporting?

Article

How To Prepare Your Brand for Personalized AI

3 Emerging Trends in the Next Evolution of Advanced Personalization

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3 Emerging Trends in the Next Evolution of Advanced Personalization

Branch CEO David Karnstedt on why measurement and retention are mission-critical - Campaign Middle East

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Branch CEO David Karnstedt on why measurement and retention are mission-critical - Campaign Middle East

Privacy-First Attribution: Navigating a Cookieless Digital Future, By Irina Bukatik | Martech Edge | Best News on Marketing and Technology

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Privacy-First Attribution: Navigating a Cookieless Digital Future, By Irina Bukatik | Martech Edge | Best News on Marketing and Technology

Activate Your Links: Branded URLs, QR Codes, and Deep Links in One

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Activate Your Links: Branded URLs, QR Codes, and Deep Links in One

From Ghosted to Growth: Winning Customers with Seamless Experiences

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From Ghosted to Growth: Winning Customers with Seamless Experiences

Why Short Links Should Be Part of Every Marketer's Strategy

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Why Short Links Should Be Part of Every Marketer's Strategy

Google's Integrated Conversion Measurement Confirms It: The Attribution Game Has Changed

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Google's Integrated Conversion Measurement Confirms It: The Attribution Game Has Changed

$10M Fund Established To Aid Transition From Firebase Dynamic Links to Branch Deep Linking Solution

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$10M Fund Established To Aid Transition From Firebase Dynamic Links to Branch Deep Linking Solution

Branch Unveils New Capabilities To Maximize Campaign ROI in a Privacy-First Era

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Branch Unveils New Capabilities To Maximize Campaign ROI in a Privacy-First Era

How is AI Being Used for Ad Creative Today?

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How is AI Being Used for Ad Creative Today?

Mobile Growth Awards 2024: Meet This Year's Winners

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Mobile Growth Awards 2024: Meet This Year's Winners

Finance App Marketers: Key Metrics to Maximize Ad ROI

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Finance App Marketers: Key Metrics to Maximize Ad ROI

The Role of Deep Linking in Mobile Marketing Campaigns

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The Role of Deep Linking in Mobile Marketing Campaigns

Using Behavioral Analytics to Enhance Finance Apps

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Using Behavioral Analytics to Enhance Finance Apps

Fixing AASA File Problems: A Developer's Guide to Common Errors

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Fixing AASA File Problems: A Developer's Guide to Common Errors

Do Branded Links Matter?

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Do Branded Links Matter?

The Only HIPAA-Eligible MMP: Compliance Without Compromise

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The Only HIPAA-Eligible MMP: Compliance Without Compromise

How To Setup Deferred Deep Linking on Android

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How To Setup Deferred Deep Linking on Android

How To Set Up Branch Links in Your Push Notifications

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How To Set Up Branch Links in Your Push Notifications

3 Features To Enhance Your Web-to-App Strategy

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3 Features To Enhance Your Web-to-App Strategy

QR Codes in Action: How a Leading Retailer Drives Engagement and Growth

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QR Codes in Action: How a Leading Retailer Drives Engagement and Growth

Unifying Entertainment: The Power of Cross-App Promotion Between Media Giants Anghami and OSN+

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Unifying Entertainment: The Power of Cross-App Promotion Between Media Giants Anghami and OSN+

Break Through Cross-Device Attribution Challenges With Branch Household Measurement

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Break Through Cross-Device Attribution Challenges With Branch Household Measurement

Navigating Noise: Managing Ad Measurement in the Privacy Sandbox

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Navigating Noise: Managing Ad Measurement in the Privacy Sandbox

The Role of Data Clean Rooms in the World of Advertising

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The Role of Data Clean Rooms in the World of Advertising

Deep Linking Benefits and Best Practices

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Deep Linking Benefits and Best Practices

5 Best Practices for Journeys Smart Banners

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5 Best Practices for Journeys Smart Banners

How To Reduce User Acquisition Costs Using MMP Data

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How To Reduce User Acquisition Costs Using MMP Data

App Install Strategies for EMEA

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App Install Strategies for EMEA

Introducing Branch's Customer Advocacy Program

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Introducing Branch's Customer Advocacy Program

How To Maximize Paid Media Performance With Privacy-Centric Ad Products Google's PMax and Meta's ASC

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How To Maximize Paid Media Performance With Privacy-Centric Ad Products Google's PMax and Meta's ASC

From Predictions to Reality: AdAttributionKit Unveiled at WWDC 2024

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From Predictions to Reality: AdAttributionKit Unveiled at WWDC 2024

The Future of Measurement

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The Future of Measurement

3 Proven Strategies To Win and Retain Finance App Users

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3 Proven Strategies To Win and Retain Finance App Users

What Marketers Need To Know About Privacy Sandbox: A Conversation With Google

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What Marketers Need To Know About Privacy Sandbox: A Conversation With Google

Maximizing Conversions: Tips for A/B Testing Branch Journeys

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Maximizing Conversions: Tips for A/B Testing Branch Journeys

How To Combine Attribution Data With Media Mix Modeling

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How To Combine Attribution Data With Media Mix Modeling

Boost Your Mobile Game's Visibility and Mobile SEO With Branch

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Boost Your Mobile Game's Visibility and Mobile SEO With Branch

Empowering Women in Mobile: An Interview With Rachel Hansen, Customer Retention Manager at Crumbl

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Empowering Women in Mobile: An Interview With Rachel Hansen, Customer Retention Manager at Crumbl

Power Your Mobile Game Using Branch's Unity SDK

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Power Your Mobile Game Using Branch's Unity SDK

Sixes, Networking, and Success: A Recap of the Mobile Growth Cricket League 2024

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Sixes, Networking, and Success: A Recap of the Mobile Growth Cricket League 2024

You Built a Mobile App. Now What?

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You Built a Mobile App. Now What?

How To Improve the Lifetime Value of an App User With Deep Linking

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How To Improve the Lifetime Value of an App User With Deep Linking

Fintech Wave Accelerates Time to Launch With Branch Professional Services

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Fintech Wave Accelerates Time to Launch With Branch Professional Services

Mobile Growth Online in 2023: A Look Back at Expert Advice and Insights

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Mobile Growth Online in 2023: A Look Back at Expert Advice and Insights

Behind the Magic: How SKAdNetwork Magic Set Up Works

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Behind the Magic: How SKAdNetwork Magic Set Up Works

Enhance Your Shopify Storefront App With Branch and Tapcart

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Enhance Your Shopify Storefront App With Branch and Tapcart

How App-first Travel Companies Grow Their Apps To Win Loyalty and Revenue

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How App-first Travel Companies Grow Their Apps To Win Loyalty and Revenue

How To Improve Mobile App Onboarding: 3 Tips To Boost Engagement

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How To Improve Mobile App Onboarding: 3 Tips To Boost Engagement

Branch Honored With Four New Comparably Awards

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Branch Honored With Four New Comparably Awards

How Mobile Apps Go Viral: User-generated Sharing Links

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How Mobile Apps Go Viral: User-generated Sharing Links

Introducing LinkHub: Efficient Link Management for Enterprises

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Introducing LinkHub: Efficient Link Management for Enterprises

Branch Wraps 2021 With Strong Growth, New Product Innovations And Industry Recognition

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Branch Wraps 2021 With Strong Growth, New Product Innovations And Industry Recognition

Announcing the 2021 Mobile Growth Award Winners

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Announcing the 2021 Mobile Growth Award Winners

Branch Reinvents Deferred Deep Linking with Launch of NativeLink; Provides Users with Uninterrupted Mobile Links and Marketers with Mobile Attribution Data in iOS 15

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Branch Reinvents Deferred Deep Linking with Launch of NativeLink; Provides Users with Uninterrupted Mobile Links and Marketers with Mobile Attribution Data in iOS 15

Facebook Mobile Attribution Update: AMM Deprecation and Google Play Install Referrer Support

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Facebook Mobile Attribution Update: AMM Deprecation and Google Play Install Referrer Support

Product Update: SKAdNetwork Enhanced Conversion Value Mapping

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Product Update: SKAdNetwork Enhanced Conversion Value Mapping

Google Announces Changes to Limit Ad Tracking Behavior on Android

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Google Announces Changes to Limit Ad Tracking Behavior on Android

iFit Delivers a Seamless User Experience with Branch & AWS

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iFit Delivers a Seamless User Experience with Branch & AWS

5 Mobile App Retention Strategies for 2021 and Beyond

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5 Mobile App Retention Strategies for 2021 and Beyond

Head of Lifecycle Marketing @ Calm: Sue Cho – Generating Power Users with Data & Email

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Head of Lifecycle Marketing @ Calm: Sue Cho – Generating Power Users with Data & Email

Now is the Time to Leverage Web Traffic for App UA

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Now is the Time to Leverage Web Traffic for App UA

UX Insights: How THE ICONIC Built a Best-in-class User Experience to Supercharge Growth Across Platforms and Increased Email-to-App Traffic by 10%

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UX Insights: How THE ICONIC Built a Best-in-class User Experience to Supercharge Growth Across Platforms and Increased Email-to-App Traffic by 10%

Branch Announces Updated Adobe Campaign Integration

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Branch Announces Updated Adobe Campaign Integration

The Wait Is Over for iOS 14.5

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The Wait Is Over for iOS 14.5

Announcing SKAdNetwork Support for Twitter Campaigns

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Announcing SKAdNetwork Support for Twitter Campaigns

How Crypto Trading Apps are Betting Big on Mobile

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How Crypto Trading Apps are Betting Big on Mobile

Branch Ads Analytics Changes for iOS 14.5

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Branch Ads Analytics Changes for iOS 14.5

Attribution on iOS 14: You Cannot Afford to Wait Any Longer

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Attribution on iOS 14: You Cannot Afford to Wait Any Longer

Attribution on iOS 14: How to Survive if You Missed the Lifeboat

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Attribution on iOS 14: How to Survive if You Missed the Lifeboat

iOS 14 App Tracking Transparency: Balancing Rebellion and Conservation

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iOS 14 App Tracking Transparency: Balancing Rebellion and Conservation

Director, Growth Product @ The Athletic – Caitlin Roman: Rewards of the Unknown

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Director, Growth Product @ The Athletic – Caitlin Roman: Rewards of the Unknown

A Marketer-Friendly Guide to SKAdNetwork Conversion Values

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A Marketer-Friendly Guide to SKAdNetwork Conversion Values

How to Create and Measure QR Codes to Bring Users to Your App and Drive Growth

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How to Create and Measure QR Codes to Bring Users to Your App and Drive Growth

SKAdNetwork 2.2 View-Through Attribution and PCM: What They Mean for Mobile Marketers

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SKAdNetwork 2.2 View-Through Attribution and PCM: What They Mean for Mobile Marketers

Best Practices to Secure User Opt-In on iOS 14

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Best Practices to Secure User Opt-In on iOS 14

Attribution on iOS 14: Welcoming Apple's New World Order

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Attribution on iOS 14: Welcoming Apple's New World Order

Google's iOS 14 Update: What It Means for Mobile Marketers

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Google's iOS 14 Update: What It Means for Mobile Marketers

VP Digital @ El Pollo Loco: Andy Rebhun – Beanie Babies, McNuggets, and OH MY! How A Childhood Hustle Evolved into A Winning Mentality in Digital

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VP Digital @ El Pollo Loco: Andy Rebhun – Beanie Babies, McNuggets, and OH MY! How A Childhood Hustle Evolved into A Winning Mentality in Digital

"Horseshoe CX" – Why Closing the Loop is Critical in 2021

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"Horseshoe CX" – Why Closing the Loop is Critical in 2021