AppsFlyer

AppsFlyer

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How to design an app icon: 6 best practices for 2023
Article
How to design an app icon: 6 best practices for 2023
Collect, organize, and standardize all cost reporting
Article
Collect, organize, and standardize all cost reporting
Testing a multi-billion dollar black box
Article
Testing a multi-billion dollar black box
21 app proven marketing strategies for improved user acquisition and retention
Article
21 app proven marketing strategies for improved user acquisition and retention
Six essential skills every UA team lead needs
Article
Six essential skills every UA team lead needs
How can you truly trust your ROAS
Article
How can you truly trust your ROAS
Everything you need to know about mobile app analytics
Article
Everything you need to know about mobile app analytics
Unlock app store success with the right ASO keywords
Article
Unlock app store success with the right ASO keywords
App promotion 101: 11 viral ways to promote Your mobile app
Article
App promotion 101: 11 viral ways to promote Your mobile app
A growing focus on owned media paves the new digital sustainability direction
Article
A growing focus on owned media paves the new digital sustainability direction
Apple App Store vs. Google Play Store: 7 differences in ASO
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Apple App Store vs. Google Play Store: 7 differences in ASO
The essential KPIs for apps and how to track them
Article
The essential KPIs for apps and how to track them
The beginner's guide to custom product pages
Article
The beginner's guide to custom product pages
The (app) price is right - Our strategies for success
Article
The (app) price is right - Our strategies for success
Simplifying SKAN 4.0: 5 features that will help you master the changes
Article
Simplifying SKAN 4.0: 5 features that will help you master the changes
How to improve your app ratings and reviews to 89x conversions organically
Article
How to improve your app ratings and reviews to 89x conversions organically
Harnessing a single source of truth to maximize profitability & optimize budget distribution
Article
Harnessing a single source of truth to maximize profitability & optimize budget distribution
The one-stop growth strategies guide that will supercharge your app
Article
The one-stop growth strategies guide that will supercharge your app
Use these 5 iOS 15 features to improve your ASO
Article
Use these 5 iOS 15 features to improve your ASO
Launching your app: 11 steps to success
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Launching your app: 11 steps to success
Marketing up close and personal - The app buyer persona guide
Article
Marketing up close and personal - The app buyer persona guide
The great migration - Debunking the fear factor when looking to switch MMPs
Article
The great migration - Debunking the fear factor when looking to switch MMPs
SSOT attribution uplift and eCPI drop per category revealed
Article
SSOT attribution uplift and eCPI drop per category revealed
Why creative and top of funnel measurement is key in the privacy age and how to get it right
Article
Why creative and top of funnel measurement is key in the privacy age and how to get it right
ASO metrics and KPIs: Measuring your app's success
Article
ASO metrics and KPIs: Measuring your app's success
Hunker down or double down? Recession-proof app marketing success strategies
Article
Hunker down or double down? Recession-proof app marketing success strategies
Turn app downloads into long-term value with user app segmentation
Article
Turn app downloads into long-term value with user app segmentation
Level up your iOS app promotion with Apple Search Ads
Article
Level up your iOS app promotion with Apple Search Ads
The no-BS guide to reporting marketing metrics to your boss
Article
The no-BS guide to reporting marketing metrics to your boss
Filling in the blanks: How a new model alleviates the pain from SKAN's privacy threshold
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Filling in the blanks: How a new model alleviates the pain from SKAN's privacy threshold
How digital sustainability can help drive more value during the holiday season
Article
How digital sustainability can help drive more value during the holiday season
Go with the user flow: how to master UX in 2022
Article
Go with the user flow: how to master UX in 2022
Beyond product specs: 5 crucial factors to consider when buying an MMP
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Beyond product specs: 5 crucial factors to consider when buying an MMP
App store screenshots: Optimize your visual assets to attract users
Article
App store screenshots: Optimize your visual assets to attract users
The MMP buying guide - The fundamental handbook for nailing one of the most important decisions a marketer could make
Article
The MMP buying guide - The fundamental handbook for nailing one of the most important decisions a marketer could make
Overcoming a challenging holiday season through digital sustainability
Article
Overcoming a challenging holiday season through digital sustainability
The app marketing guide: Cracking the code to app success
Article
The app marketing guide: Cracking the code to app success
How to break your addiction to user level data - From user level centric to aggregate
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How to break your addiction to user level data - From user level centric to aggregate
How to optimize SKAdNetwork campaigns on Meta, Google, TikTok, and Snap
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How to optimize SKAdNetwork campaigns on Meta, Google, TikTok, and Snap
SKAdNetwork 4.0 is out, let's build your strategy
Article
SKAdNetwork 4.0 is out, let's build your strategy
App description: Your hidden asset to boost app discoverability and downloads
Article
App description: Your hidden asset to boost app discoverability and downloads
Data clean rooms: The definitive 2022 guide
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Data clean rooms: The definitive 2022 guide
How to piece the measurement puzzle together
Article
How to piece the measurement puzzle together
Mobile advertising - everything you need to know (and forget) in 2022 and beyond
Article
Mobile advertising - everything you need to know (and forget) in 2022 and beyond
You don't know what you don't know - The true cost of data inaccuracies
Article
You don't know what you don't know - The true cost of data inaccuracies
Get ready for the age of CTV domination: The complete guide to Connected TV
Article
Get ready for the age of CTV domination: The complete guide to Connected TV
Data clean rooms: The definitive 2022 guide
Article
Data clean rooms: The definitive 2022 guide
Why you should care about your app title in 2023
Article
Why you should care about your app title in 2023
Predictive modeling for app marketers: The complete 2021 guide
Article
Predictive modeling for app marketers: The complete 2021 guide
How to attract talent to fuel a mobile-first enterprise
Article
How to attract talent to fuel a mobile-first enterprise
How to build a mobile-centric martech stack
Article
How to build a mobile-centric martech stack
What to look for in a powerful audience solution
Article
What to look for in a powerful audience solution
What's the buzz around audience optimization?
Article
What's the buzz around audience optimization?
Master API: 4 ways to boost efficiency and impact
Article
Master API: 4 ways to boost efficiency and impact
3 ways to use raw data and calculated API fields
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3 ways to use raw data and calculated API fields
AppsFlyer & Amazon Fire TV: Advanced attribution
Article
AppsFlyer & Amazon Fire TV: Advanced attribution
Getting started with user acquisition for apps: The complete guide
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Getting started with user acquisition for apps: The complete guide
Get ready to ROX: Return on experience guide
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Get ready to ROX: Return on experience guide
The untold story behind deep link performance
Article
The untold story behind deep link performance
OTT media buying and test strategies
Article
OTT media buying and test strategies
Explaining attribution from self-reporting networks
Article
Explaining attribution from self-reporting networks
Using AppsFlyer Incrementality for app remarketing
Article
Using AppsFlyer Incrementality for app remarketing
The web campaign-to-app opportunity
Article
The web campaign-to-app opportunity
How to run remarketing campaigns on mobile games
Article
How to run remarketing campaigns on mobile games
5 challenges in measuring incremental lift
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5 challenges in measuring incremental lift
Scale your UA with high performing video ads
Article
Scale your UA with high performing video ads
App marketing measurement framework
Article
App marketing measurement framework
OneLink API: Driving seamless UX at scale
Article
OneLink API: Driving seamless UX at scale
How to set up your programmatic app campaigns for success
Article
How to set up your programmatic app campaigns for success
App monetization guide: How to generate revenue from apps in 2022
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App monetization guide: How to generate revenue from apps in 2022
The state of finance app marketing in APAC - 2020 edition
Article
The state of finance app marketing in APAC - 2020 edition
CTV & OTT measurement deep dive
Article
CTV & OTT measurement deep dive
3 new ways to find fraud using post-install data
Article
3 new ways to find fraud using post-install data
How to measure Google app campaigns in 2022
Article
How to measure Google app campaigns in 2022
Marketing ROI - How to measure your campaigns like a pro
Article
Marketing ROI - How to measure your campaigns like a pro
Show me the money! Your definitive guide to app conversions
Article
Show me the money! Your definitive guide to app conversions
39% of enterprises aren't mobile-first. This is what they miss out.
Article
39% of enterprises aren't mobile-first. This is what they miss out.
Finding your true North: Measuring your app marketing's true ROI
Article
Finding your true North: Measuring your app marketing's true ROI
The ever dynamic world of mCommerce - everything you need to know
Article
The ever dynamic world of mCommerce - everything you need to know
Mobile gaming challenges, trends and opportunities in 2022
Article
Mobile gaming challenges, trends and opportunities in 2022
The Deprecation of GAID - What you need to know
Article
The Deprecation of GAID - What you need to know
Going local to go global: How mobile app localization helps your app rule the world
Article
Going local to go global: How mobile app localization helps your app rule the world
Measuring app campaigns on Meta (Facebook) in 2022
Article
Measuring app campaigns on Meta (Facebook) in 2022
Everything a developer needs to know about deep linking
Article
Everything a developer needs to know about deep linking
The complexities of measuring ROAS in a privacy-centric world: 3 approaches to consider
Article
The complexities of measuring ROAS in a privacy-centric world: 3 approaches to consider
How 8 leading apps boost ATT opt-in rates with pre-prompts
Article
How 8 leading apps boost ATT opt-in rates with pre-prompts
How mobile games can leverage playable ads on Facebook
Article
How mobile games can leverage playable ads on Facebook
Mobile attribution & marketing analytics for Finance app marketers
Article
Mobile attribution & marketing analytics for Finance app marketers
Deep linking 101: The why, what, and how of today's most trending CX technology
Article
Deep linking 101: The why, what, and how of today's most trending CX technology
Navigating a market's rough waters with raw data
Article
Navigating a market's rough waters with raw data
Here's why measuring your app's CX should be a top priority
Article
Here's why measuring your app's CX should be a top priority
Unlock mobile marketing KPIs with Cohort Reports
Article
Unlock mobile marketing KPIs with Cohort Reports
Mobile-first design in 2022: What you need to know
Article
Mobile-first design in 2022: What you need to know
Cohort analysis: Getting the right data insights
Article
Cohort analysis: Getting the right data insights
ASO for mobile marketers: Kickstart your organic app downloads
Article
ASO for mobile marketers: Kickstart your organic app downloads
Improving app performance (and why it's so important)
Article
Improving app performance (and why it's so important)