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Level Up: Cracking the code to PC game marketing in 2023
Article
Level Up: Cracking the code to PC game marketing in 2023
What is the Protected Audience API and does it change remarketing?
Article
What is the Protected Audience API and does it change remarketing?
Remarketing in the privacy era: How to win with rich user segmentation, 1st party data, and AI
Article
Remarketing in the privacy era: How to win with rich user segmentation, 1st party data, and AI
Small but valuable: how to leverage 27% of iOS users with an IDFA
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Small but valuable: how to leverage 27% of iOS users with an IDFA
Mid-roll ads 101: Everything you need to know
Article
Mid-roll ads 101: Everything you need to know
Why app personalization is crucial for mobile app marketing and how to get it right
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Why app personalization is crucial for mobile app marketing and how to get it right
SKAN 4.0: Industry perspectives
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SKAN 4.0: Industry perspectives
Android Privacy Sandbox is coming. What should marketers do next?
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Android Privacy Sandbox is coming. What should marketers do next?
CTV vs. OTT advertising: What you need to know
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CTV vs. OTT advertising: What you need to know
How predictive decision-making could save you up to $280k a month – data study
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How predictive decision-making could save you up to $280k a month – data study
Easy as OTT: your complete guide to over-the-top advertising
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Easy as OTT: your complete guide to over-the-top advertising
In-app events webinar - How to build high performance user journeys
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In-app events webinar - How to build high performance user journeys
Nailing app remarketing during times of a recession
Article
Nailing app remarketing during times of a recession
What are PETs and why are they data clean room power multipliers?
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What are PETs and why are they data clean room power multipliers?
Got an app? Now what? Here's how to increase app downloads
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Got an app? Now what? Here's how to increase app downloads
Bridging the gaps between predictive marketing and SKAN
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Bridging the gaps between predictive marketing and SKAN
20 additional ways to bring quality users to your app in a privacy-driven, restricted data reality
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20 additional ways to bring quality users to your app in a privacy-driven, restricted data reality
How to design an app icon: 6 best practices for 2023
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How to design an app icon: 6 best practices for 2023
Collect, organize, and standardize all cost reporting
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Collect, organize, and standardize all cost reporting
Testing a multi-billion dollar black box
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Testing a multi-billion dollar black box
21 app proven marketing strategies for improved user acquisition and retention
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21 app proven marketing strategies for improved user acquisition and retention
Six essential skills every UA team lead needs
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Six essential skills every UA team lead needs
How can you truly trust your ROAS
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How can you truly trust your ROAS
Everything you need to know about mobile app analytics
Article
Everything you need to know about mobile app analytics
Unlock app store success with the right ASO keywords
Article
Unlock app store success with the right ASO keywords
App promotion 101: 11 viral ways to promote Your mobile app
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App promotion 101: 11 viral ways to promote Your mobile app
A growing focus on owned media paves the new digital sustainability direction
Article
A growing focus on owned media paves the new digital sustainability direction
Apple App Store vs. Google Play Store: 7 differences in ASO
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Apple App Store vs. Google Play Store: 7 differences in ASO
The essential KPIs for apps and how to track them
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The essential KPIs for apps and how to track them
The beginner's guide to custom product pages
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The beginner's guide to custom product pages
The (app) price is right - Our strategies for success
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The (app) price is right - Our strategies for success
Simplifying SKAN 4.0: 5 features that will help you master the changes
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Simplifying SKAN 4.0: 5 features that will help you master the changes
How to improve your app ratings and reviews to 89x conversions organically
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How to improve your app ratings and reviews to 89x conversions organically
Harnessing a single source of truth to maximize profitability & optimize budget distribution
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Harnessing a single source of truth to maximize profitability & optimize budget distribution
The one-stop growth strategies guide that will supercharge your app
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The one-stop growth strategies guide that will supercharge your app
Use these 5 iOS 15 features to improve your ASO
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Use these 5 iOS 15 features to improve your ASO
Launching your app: 11 steps to success
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Launching your app: 11 steps to success
Marketing up close and personal - The app buyer persona guide
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Marketing up close and personal - The app buyer persona guide
The great migration - Debunking the fear factor when looking to switch MMPs
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The great migration - Debunking the fear factor when looking to switch MMPs
SSOT attribution uplift and eCPI drop per category revealed
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SSOT attribution uplift and eCPI drop per category revealed
Why creative and top of funnel measurement is key in the privacy age and how to get it right
Article
Why creative and top of funnel measurement is key in the privacy age and how to get it right
ASO metrics and KPIs: Measuring your app's success
Article
ASO metrics and KPIs: Measuring your app's success
Hunker down or double down? Recession-proof app marketing success strategies
Article
Hunker down or double down? Recession-proof app marketing success strategies
Turn app downloads into long-term value with user app segmentation
Article
Turn app downloads into long-term value with user app segmentation
Level up your iOS app promotion with Apple Search Ads
Article
Level up your iOS app promotion with Apple Search Ads
The no-BS guide to reporting marketing metrics to your boss
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The no-BS guide to reporting marketing metrics to your boss
Filling in the blanks: How a new model alleviates the pain from SKAN's privacy threshold
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Filling in the blanks: How a new model alleviates the pain from SKAN's privacy threshold
How digital sustainability can help drive more value during the holiday season
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How digital sustainability can help drive more value during the holiday season
Go with the user flow: how to master UX in 2022
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Go with the user flow: how to master UX in 2022
Beyond product specs: 5 crucial factors to consider when buying an MMP
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Beyond product specs: 5 crucial factors to consider when buying an MMP
App store screenshots: Optimize your visual assets to attract users
Article
App store screenshots: Optimize your visual assets to attract users
The MMP buying guide - The fundamental handbook for nailing one of the most important decisions a marketer could make
Article
The MMP buying guide - The fundamental handbook for nailing one of the most important decisions a marketer could make
Overcoming a challenging holiday season through digital sustainability
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Overcoming a challenging holiday season through digital sustainability
The app marketing guide: Cracking the code to app success
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The app marketing guide: Cracking the code to app success
How to break your addiction to user level data - From user level centric to aggregate
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How to break your addiction to user level data - From user level centric to aggregate
How to optimize SKAdNetwork campaigns on Meta, Google, TikTok, and Snap
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How to optimize SKAdNetwork campaigns on Meta, Google, TikTok, and Snap
SKAdNetwork 4.0 is out, let's build your strategy
Article
SKAdNetwork 4.0 is out, let's build your strategy
App description: Your hidden asset to boost app discoverability and downloads
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App description: Your hidden asset to boost app discoverability and downloads
Data clean rooms: The definitive 2022 guide
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Data clean rooms: The definitive 2022 guide
How to piece the measurement puzzle together
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How to piece the measurement puzzle together
Mobile advertising - everything you need to know (and forget) in 2022 and beyond
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Mobile advertising - everything you need to know (and forget) in 2022 and beyond
You don't know what you don't know - The true cost of data inaccuracies
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You don't know what you don't know - The true cost of data inaccuracies
Get ready for the age of CTV domination: The complete guide to Connected TV
Article
Get ready for the age of CTV domination: The complete guide to Connected TV
Data clean rooms: The definitive 2022 guide
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Data clean rooms: The definitive 2022 guide
Why you should care about your app title in 2023
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Why you should care about your app title in 2023
Predictive modeling for app marketers: The complete 2021 guide
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Predictive modeling for app marketers: The complete 2021 guide
How to attract talent to fuel a mobile-first enterprise
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How to attract talent to fuel a mobile-first enterprise
How to build a mobile-centric martech stack
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How to build a mobile-centric martech stack
What to look for in a powerful audience solution
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What to look for in a powerful audience solution
What's the buzz around audience optimization?
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What's the buzz around audience optimization?
Master API: 4 ways to boost efficiency and impact
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Master API: 4 ways to boost efficiency and impact
3 ways to use raw data and calculated API fields
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3 ways to use raw data and calculated API fields
AppsFlyer & Amazon Fire TV: Advanced attribution
Article
AppsFlyer & Amazon Fire TV: Advanced attribution
Getting started with user acquisition for apps: The complete guide
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Getting started with user acquisition for apps: The complete guide
Get ready to ROX: Return on experience guide
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Get ready to ROX: Return on experience guide
The untold story behind deep link performance
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The untold story behind deep link performance
OTT media buying and test strategies
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OTT media buying and test strategies
Explaining attribution from self-reporting networks
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Explaining attribution from self-reporting networks
Using AppsFlyer Incrementality for app remarketing
Article
Using AppsFlyer Incrementality for app remarketing
The web campaign-to-app opportunity
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The web campaign-to-app opportunity
How to run remarketing campaigns on mobile games
Article
How to run remarketing campaigns on mobile games
5 challenges in measuring incremental lift
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5 challenges in measuring incremental lift
Scale your UA with high performing video ads
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Scale your UA with high performing video ads
App marketing measurement framework
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App marketing measurement framework
OneLink API: Driving seamless UX at scale
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OneLink API: Driving seamless UX at scale
How to set up your programmatic app campaigns for success
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How to set up your programmatic app campaigns for success
App monetization guide: How to generate revenue from apps in 2022
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App monetization guide: How to generate revenue from apps in 2022
The state of finance app marketing in APAC - 2020 edition
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The state of finance app marketing in APAC - 2020 edition
CTV & OTT measurement deep dive
Article
CTV & OTT measurement deep dive
3 new ways to find fraud using post-install data
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3 new ways to find fraud using post-install data
How to measure Google app campaigns in 2022
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How to measure Google app campaigns in 2022
Marketing ROI - How to measure your campaigns like a pro
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Marketing ROI - How to measure your campaigns like a pro
Show me the money! Your definitive guide to app conversions
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Show me the money! Your definitive guide to app conversions
39% of enterprises aren't mobile-first. This is what they miss out.
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39% of enterprises aren't mobile-first. This is what they miss out.
Finding your true North: Measuring your app marketing's true ROI
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Finding your true North: Measuring your app marketing's true ROI
The ever dynamic world of mCommerce - everything you need to know
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The ever dynamic world of mCommerce - everything you need to know