Small but valuable: how to leverage 27% of iOS users with an IDFA
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Thomas Petit Thomas Petit
Posted Apr 25, 2023 6 min read
Small but valuable: how to leverage 27% of iOS users with an IDFA

The article stresses the importance of optimizing the ATT prompt to maximize opt-in rates and underscores the continued relevance and value of the IDFA for advertisers, despite changing privacy landscapes.

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