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Facebook creative testing methodology
Video
Facebook creative testing methodology
How to stand up to mobile fraud
Video
How to stand up to mobile fraud
Think ad monetization of rewarded video is all about eCPM? Think again
Video
Think ad monetization of rewarded video is all about eCPM? Think again
Influencer marketing for apps: What you need to know
Video
Influencer marketing for apps: What you need to know
How to get the most out of rewarded traffic
Video
How to get the most out of rewarded traffic
5 steps to build an amazing Facebook audience strategy
Video
5 steps to build an amazing Facebook audience strategy
The other side of the coin: Monetization for non-gaming apps
Video
The other side of the coin: Monetization for non-gaming apps
Incrementality and cannibalization in user acquisition
Video
Incrementality and cannibalization in user acquisition
How to build your app marketing tech stack like a pro
Video
How to build your app marketing tech stack like a pro
War and peace: Tips for creating good product-UA synergy
Video
War and peace: Tips for creating good product-UA synergy
How complex event optimization can boost retention and ROI
Video
How complex event optimization can boost retention and ROI
How to master Taboola and Outbrain to drive app growth
Video
How to master Taboola and Outbrain to drive app growth
How to do web-to-app migration without spending a penny
Video
How to do web-to-app migration without spending a penny
Do's and don'ts for optimizing UA and performance ad campaigns
Video
Do's and don'ts for optimizing UA and performance ad campaigns
Product growth through virality: A product marketer's take
Video
Product growth through virality: A product marketer's take
Making user acquisition work in the age of automation
Video
Making user acquisition work in the age of automation
Getting started with marketing for subscription-based apps
Video
Getting started with marketing for subscription-based apps
Mobile app retention: A mobile marketer's primer
Video
Mobile app retention: A mobile marketer's primer
Predict the future of your mobile app business without a crystal ball
Video
Predict the future of your mobile app business without a crystal ball
Is your A/B test broken? Here's how to fix it
Video
Is your A/B test broken? Here's how to fix it
Why your game's soft launch isn't working
Video
Why your game's soft launch isn't working
How to optimize performance app marketing in a post iOS 14 world
Video
How to optimize performance app marketing in a post iOS 14 world
Web-to-app A/B testing: How to close the loop
Video
Web-to-app A/B testing: How to close the loop
Funding strategies for app growth
Video
Funding strategies for app growth
How to get people to engage with your Facebook ads
Video
How to get people to engage with your Facebook ads
Best utilization of link structure and data enrichment
Video
Best utilization of link structure and data enrichment
Qualitative personas for smart segmentation
Video
Qualitative personas for smart segmentation
Maintaining the relevance of your attribution framework
Video
Maintaining the relevance of your attribution framework
Dispelling the organic growth myth
Video
Dispelling the organic growth myth
Why your App Store Optimization doesn't work
Video
Why your App Store Optimization doesn't work
The power of SKAdNetwork conversion values
Video
The power of SKAdNetwork conversion values
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