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The 5 pillars of an effective ABM program
The 5 pillars of an effective ABM program
Mar 04, 2022
Article
Openprise Openprise
RevOps automation for Marketing & Sales
RevOps automation for Marketing & Sales
Jul 30, 2020
Video
Openprise Openprise
7 things to consider when you shop for a data enrichment provider
7 things to consider when you shop for a data enrichment provider
Apr 12, 2022
Article
Openprise Openprise
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6 best practices for automated lead routing
6 best practices for automated lead routing
Sep 01, 2022
Article
Openprise Openprise
RevOps Live! #1 - How to tackle attribution challenges
RevOps Live! #1 - How to tackle attribution challenges
Jul 30, 2020
Webinar
Openprise Openprise
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Marketing and sales attribution: the science of the deal
Marketing and sales attribution: the science of the deal
Aug 01, 2022
Article
Openprise Openprise
​​A new look at funnel metrics: follow the math
​​A new look at funnel metrics: follow the math
Sep 08, 2022
Article
Openprise Openprise
By ops, for ops: a better kind of community event
By ops, for ops: a better kind of community event
Oct 17, 2023
Article
Openprise Openprise
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How ICP analysis issues are a data quality problem
How ICP analysis issues are a data quality problem
Jun 25, 2024
Article
Openprise Openprise
RevOps Live! | Data foundations, AI, and breaking down silos with Leore Spira
RevOps Live! | Data foundations, AI, and breaking down silos with Leore Spira
Oct 22, 2024
Article

Latest Content

Openprise Openprise
When magic meets messy data
When magic meets messy data
Jul 30, 2025
Article
Openprise Openprise
RevOps data requirements: why speed matters
RevOps data requirements: why speed matters
Jul 22, 2025
Article
Openprise Openprise
AI can't fix your bad data
AI can't fix your bad data
Jul 15, 2025
Article
Openprise Openprise
Murderbot vs. reality: what fiction gets wrong about AI
Murderbot vs. reality: what fiction gets wrong about AI
Jul 08, 2025
Article
Openprise Openprise
Drowning in vendor data? Here's your way out.
Drowning in vendor data? Here's your way out.
Jun 24, 2025
Article
Openprise Openprise
Learn how to explain executive goals to RevOps teams
Learn how to explain executive goals to RevOps teams
Jun 17, 2025
Article
Openprise Openprise
AI for Ops: Not What We Were Sold
AI for Ops: Not What We Were Sold
Jun 10, 2025
Article
Openprise Openprise
A tactical guide for talking to executives about data quality
A tactical guide for talking to executives about data quality
Jun 03, 2025
Article
Openprise Openprise
From order taker to GTM powerhouse
From order taker to GTM powerhouse
May 20, 2025
Article
Openprise Openprise
Want Better Data Quality? Start with Leadership, Not Technology
Want Better Data Quality? Start with Leadership, Not Technology
May 13, 2025
Article

Articles

167
When magic meets messy data
When magic meets messy data
RevOps data requirements: why speed matters
RevOps data requirements: why speed matters
AI can't fix your bad data
AI can't fix your bad data
Murderbot vs. reality: what fiction gets wrong about AI
Murderbot vs. reality: what fiction gets wrong about AI
Drowning in vendor data? Here's your way out.
Drowning in vendor data? Here's your way out.
Learn how to explain executive goals to RevOps teams
Learn how to explain executive goals to RevOps teams
AI for Ops: Not What We Were Sold
AI for Ops: Not What We Were Sold
A tactical guide for talking to executives about data quality
A tactical guide for talking to executives about data quality
From order taker to GTM powerhouse
From order taker to GTM powerhouse
Want Better Data Quality? Start with Leadership, Not Technology
Want Better Data Quality? Start with Leadership, Not Technology
RevOps data quality for AI: avoid costly mistakes
RevOps data quality for AI: avoid costly mistakes
Inside Rippling's automated marketing engine: AI, outreach, and the power of Openprise
Inside Rippling's automated marketing engine: AI, outreach, and the power of Openprise
Leadership and ops are TOTALLY aligned with ops on data quality
Leadership and ops are TOTALLY aligned with ops on data quality
5 questions CxOs should ask about data enrichment
5 questions CxOs should ask about data enrichment
Poor data quality is sabotaging your GTM. Here's how to fix it.
Poor data quality is sabotaging your GTM. Here's how to fix it.
Why your RevOps team needs a data diagnosis
Why your RevOps team needs a data diagnosis
Defining data quality: why teams disagree and how to align
Defining data quality: why teams disagree and how to align
How to benchmark strategic data quality in RevOps
How to benchmark strategic data quality in RevOps
MOpza Session Spotlight: Tuning your marketing antenna for the right market signals
MOpza Session Spotlight: Tuning your marketing antenna for the right market signals
Good enough isn't good enough: why 89% of RevOps teams struggle with data quality
Good enough isn't good enough: why 89% of RevOps teams struggle with data quality
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Case Studies

5

eBooks

3

Event Sessions

1

Podcast Episodes

24
RevOps Live! | Unlocking career growth in RevOps: lessons from Jacki Leahy
RevOps Live! | Unlocking career growth in RevOps: lessons from Jacki Leahy
RevOps Live! | Leveraging LinkedIn for RevOps success
RevOps Live! | Leveraging LinkedIn for RevOps success
Welcome to the chatty world of intelligent virtual assistants
Welcome to the chatty world of intelligent virtual assistants
Podcast: what to measure using media monitoring
Podcast: what to measure using media monitoring
High-Growth Strategies for Customer Experience in 2021
High-Growth Strategies for Customer Experience in 2021
Mobile market usage trends: what you need to know
Mobile market usage trends: what you need to know
Theoretical physics and your buying groups
Theoretical physics and your buying groups
Digital marketing and ABM during COVID-19
Digital marketing and ABM during COVID-19
AI and CRM platforms: A powerful combo
AI and CRM platforms: A powerful combo
AI in marketing: how AI helps marketers get ahead
AI in marketing: how AI helps marketers get ahead
Sales engagement platforms: more experiments mean better data
Sales engagement platforms: more experiments mean better data
The new buyer's journey: 3 ways to reach today's buyers
The new buyer's journey: 3 ways to reach today's buyers
4 strategies to ensure data-driven thought leadership
4 strategies to ensure data-driven thought leadership
3 keys to a product-led go-to-market strategy
3 keys to a product-led go-to-market strategy
How Zycus gets 7x ROI on their digital marketing
How Zycus gets 7x ROI on their digital marketing
5 keys to unlocking a successful ABM program with Engagio's Jon Miller
5 keys to unlocking a successful ABM program with Engagio's Jon Miller
Big city takeover: how multi-channel marketing in metro areas can get you noticed by all the right companies
Big city takeover: how multi-channel marketing in metro areas can get you noticed by all the right companies
The 'Data Whisperer' has advice on convincing executives to care more about data quality
The 'Data Whisperer' has advice on convincing executives to care more about data quality
5 tactics to keep your marketing efforts successful, even when things get complicated
5 tactics to keep your marketing efforts successful, even when things get complicated
Blog | Ep 5: Josh Hill - founder, Marketing Rockstar Guides - The Data Driven Marketer
Blog | Ep 5: Josh Hill - founder, Marketing Rockstar Guides - The Data Driven Marketer
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Reports

5

Videos

36
Openprise @ Openprise Master Class #1 - Setting the Foundation: Defining Your Ideal Customer Profile (ICP)
Openprise @ Openprise Master Class #1 - Setting the Foundation: Defining Your Ideal Customer Profile (ICP)
A Minute with API Factory: Performing Real-Time Lead Routing with a Salesforce Trigger
A Minute with API Factory: Performing Real-Time Lead Routing with a Salesforce Trigger
A Minute on Lead Scoring and Grading
A Minute on Lead Scoring and Grading
App Factory: A Minute with Openprise
App Factory: A Minute with Openprise
Data cleansing: A Minute With Openprise
Data cleansing: A Minute With Openprise
RevOps automation for Marketing & Sales
RevOps automation for Marketing & Sales
Data Cleansing
Data Cleansing
App Factory
App Factory
Data unification
Data unification
Data deduplication
Data deduplication
A minute on lead routing
A minute on lead routing
RevOps automation for Marketing & Sales
RevOps automation for Marketing & Sales
RevOps automation for Marketing & Sales
RevOps automation for Marketing & Sales
RevOps automation for Marketing & Sales
RevOps automation for Marketing & Sales
RevOps automation for Marketing & Sales
RevOps automation for Marketing & Sales
A minute on lead scoring and grading
A minute on lead scoring and grading
RevOps automation for Marketing & Sales
RevOps automation for Marketing & Sales
RevOps automation for Marketing & Sales
RevOps automation for Marketing & Sales
RevOps automation for Marketing & Sales
RevOps automation for Marketing & Sales
RevOps automation for Marketing & Sales
RevOps automation for Marketing & Sales
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Webinars

55
Webinar Spotlight: How operationally mature are you? (And how to improve)
Webinar Spotlight: How operationally mature are you? (And how to improve)
GTM Partners Leaders Summit : RevOps & Revenue Intelligence
Unlocked
GTM Partners Leaders Summit : RevOps & Revenue Intelligence
Openprise @ Openprise Master Class #2 - Segmentation: You?ve already got data, now let?s make it useful
Openprise @ Openprise Master Class #2 - Segmentation: You?ve already got data, now let?s make it useful
Openprise @ Openprise Master Class #4 - Lead routing: the art of agility and accuracy
Openprise @ Openprise Master Class #4 - Lead routing: the art of agility and accuracy
RevOps Live! Executive Edition: Confessions of a Chief Revenue Ops Officer
RevOps Live! Executive Edition: Confessions of a Chief Revenue Ops Officer
RevOps Live! | Data Enrichment: building a scalable strategy
RevOps Live! | Data Enrichment: building a scalable strategy
RevOps Live! | Common symptoms of tech debt in your Salesforce CRM
RevOps Live! | Common symptoms of tech debt in your Salesforce CRM
RevOps Live! | Surviving economic turbulence: How to be an antifragile organization
RevOps Live! | Surviving economic turbulence: How to be an antifragile organization
Attribution part 1: Why do so many attribution projects fail?
Attribution part 1: Why do so many attribution projects fail?
Attribution part 2: The real costs of doing attribution badly
Attribution part 2: The real costs of doing attribution badly
Landing the white whale: data quality that accelerates your business
Landing the white whale: data quality that accelerates your business
RevOps Live! | Holistic attribution: how to double the power of your marketing and sales data
RevOps Live! | Holistic attribution: how to double the power of your marketing and sales data
RevOps Live! | Breaking down silos: How to master the RevOps approach
RevOps Live! | Breaking down silos: How to master the RevOps approach
Attribution part 1: Why do so many attribution projects fail?
Attribution part 1: Why do so many attribution projects fail?
Attribution part 2: The real costs of doing attribution badly
Attribution part 2: The real costs of doing attribution badly
Landing the white whale: data quality that accelerates your business
Landing the white whale: data quality that accelerates your business
RevOps Live! | Holistic attribution: how to double the power of your marketing and sales data
RevOps Live! | Holistic attribution: how to double the power of your marketing and sales data
RevOps Live! | Breaking down silos: Why a holistic approach to RevOps is key to revenue growth
RevOps Live! | Breaking down silos: Why a holistic approach to RevOps is key to revenue growth
Using enrichment data to identify revenue signals for efficient growth
Using enrichment data to identify revenue signals for efficient growth
Enrichment ROI Calculator
Enrichment ROI Calculator
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The Openprise RevOps Automation Platform™ fuels company growth by automating hundreds of sales and marketing processes, helping RevOps teams realize the value promised from their RevTech investments. Openprise is a single, no-code platform that can help to simplify even the most complex RevTech stack.

For more information, please visit www.openprisetech.com.

Specialities:
Data Quality, Data Deduplication, Data Enrichment, Salesforce.com, Marketo, Pardot, Eloqua, Data Onboarding, Lead Routing, Attribution, Account Scoring, Lead Scoring, List Loading, Lead to Account Matching, Data Cleaning, Data Cleansing, Data Dedupe, RevOps Automation, Data Management, CDP, Enterprise Data Warehouse, and Territory Management Automation

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167
articles
5
case studies
3
ebooks
1
event session
24
podcast episodes
5
reports
36
videos
55
webinars