Attribution part 1: Why do so many attribution projects fail?
Associated with
Ed King Ed King
Craig Rutkowske Craig Rutkowske
Attribution part 1: Why do so many attribution projects fail?

Join Craig Rutkowske, director of marketing consulting at KPMG, and Ed King, CEO and co-founder of Openprise, as they talk about why attribution projects fail and what you can do to keep that from happening in your organization.