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Posted Feb 3, 2025
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6 min read
Good enough isn't good enough: why 89% of RevOps teams struggle with data quality
We know poor data quality is a problem-it leads to questionable decisions, paralyzes go-to-market teams, and creates friction between departments. But this year's State of RevOps Survey goes deeper: it reveals why these issues persist, how leadership often (unknowingly) fuels them, and what steps can be taken to break the cycle.
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