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12 ways your business can unlock the value of social media
12 ways your business can unlock the value of social media
Feb 22, 2024
Article
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The growing role of VR and AR in social media marketing
The growing role of VR and AR in social media marketing
Oct 22, 2023
Article
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How To Choose The Right Audience Research Method For Your Marketing Project
How To Choose The Right Audience Research Method For Your Marketing Project
Mar 07, 2022
Article
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Types of consumer segmentation
Types of consumer segmentation
Oct 22, 2023
Article
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Words have power: How influencer marketing can revitalize your B2B marketing strategy
Words have power: How influencer marketing can revitalize your B2B marketing strategy
Oct 22, 2023
Article
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4 consumer data types retail enterprises should prioritize
4 consumer data types retail enterprises should prioritize
Oct 22, 2023
Article
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Advanced strategies for agency teams to understand and engage client target audiences using audience intelligence
Advanced strategies for agency teams to understand and engage client target audiences using audience intelligence
Jun 22, 2024
Article
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How to create effective marketing segmentation and persona strategies
How to create effective marketing segmentation and persona strategies
Oct 22, 2023
Article

Latest Content

Audiense Audiense
How Share of Voice AI tackled disinformation at the Paris 2024 Olympics and empowered athletes with audience intelligence
How Share of Voice AI tackled disinformation at the Paris 2024 Olympics and empowered athletes with audience intelligence
Feb 23, 2025
Case Study
Audiense Audiense
If you're going to pay 7 Million, you'd better have the right Super Bowl ad strategy
If you're going to pay 7 Million, you'd better have the right Super Bowl ad strategy
Feb 22, 2025
Article
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How to do an audience analysis the right way in 2025
How to do an audience analysis the right way in 2025
Feb 22, 2025
Article
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How brands will leverage audience insights to stay relevant in 2025
How brands will leverage audience insights to stay relevant in 2025
Jan 22, 2025
Article
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The human side of B2B marketing: How audience intelligence can uncover the real people behind the data
The human side of B2B marketing: How audience intelligence can uncover the real people behind the data
Dec 22, 2024
Article
Audiense Audiense
The future starts today: Emerging consumer trends for 2025
The future starts today: Emerging consumer trends for 2025
Dec 22, 2024
Article
Audiense Audiense
Building deeper connections
Building deeper connections
Nov 23, 2024
Case Study
Audiense Audiense
How audience intelligence could transform Nike's marketing strategy: A mock report reveal
How audience intelligence could transform Nike's marketing strategy: A mock report reveal
Nov 22, 2024
Article
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Why audience intelligence beats traditional market research every time
Why audience intelligence beats traditional market research every time
Nov 22, 2024
Article
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The power of location-based audience insights: Why you need to tailor marketing strategies to different regions
The power of location-based audience insights: Why you need to tailor marketing strategies to different regions
Nov 22, 2024
Article

Articles

76
How to do an audience analysis the right way in 2025
How to do an audience analysis the right way in 2025
If you're going to pay 7 Million, you'd better have the right Super Bowl ad strategy
If you're going to pay 7 Million, you'd better have the right Super Bowl ad strategy
How brands will leverage audience insights to stay relevant in 2025
How brands will leverage audience insights to stay relevant in 2025
The human side of B2B marketing: How audience intelligence can uncover the real people behind the data
The human side of B2B marketing: How audience intelligence can uncover the real people behind the data
The future starts today: Emerging consumer trends for 2025
The future starts today: Emerging consumer trends for 2025
Why audience intelligence beats traditional market research every time
Why audience intelligence beats traditional market research every time
How audience intelligence could transform Nike's marketing strategy: A mock report reveal
How audience intelligence could transform Nike's marketing strategy: A mock report reveal
The power of location-based audience insights: Why you need to tailor marketing strategies to different regions
The power of location-based audience insights: Why you need to tailor marketing strategies to different regions
Navigating the noise: How to identify and target your true audience in a crowded market
Navigating the noise: How to identify and target your true audience in a crowded market
Step-by-step guide to using Audiense for effective audience segmentation
Step-by-step guide to using Audiense for effective audience segmentation
Why audience intelligence is crucial for small agency success
Why audience intelligence is crucial for small agency success
The ultimate guide to audience intelligence for small agencies
The ultimate guide to audience intelligence for small agencies
Localization marketing made easy
Localization marketing made easy
It's your year on Tiktok: Maximize your views with these cutting-edge tactics
It's your year on Tiktok: Maximize your views with these cutting-edge tactics
How to win and keep new clients using audience insights [key strategies and tactics]
How to win and keep new clients using audience insights [key strategies and tactics]
Room to Grow: Helping your clients grow their market share
Room to Grow: Helping your clients grow their market share
An agency backed by data
An agency backed by data
B2B influencers are PR's ticket to industry dominance
B2B influencers are PR's ticket to industry dominance
Unlocking strategic success: mastering personalization with SOPRISM's customization features
Unlocking strategic success: mastering personalization with SOPRISM's customization features
Seal the deal: How audience intelligence can help agency teams win pitches and grow their client base
Seal the deal: How audience intelligence can help agency teams win pitches and grow their client base
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Case Studies

31
How Share of Voice AI tackled disinformation at the Paris 2024 Olympics and empowered athletes with audience intelligence
How Share of Voice AI tackled disinformation at the Paris 2024 Olympics and empowered athletes with audience intelligence
Building deeper connections
Building deeper connections
Turning opposition into opportunity
Turning opposition into opportunity
Netflix's power over public perception: The case of the Menendez brothers
Netflix's power over public perception: The case of the Menendez brothers
The HOW and WHY behind 'The Beat Goes On'
The HOW and WHY behind 'The Beat Goes On'
How audience analysis helped WWF to engage a niche audience for their Nature Positive campaign
How audience analysis helped WWF to engage a niche audience for their Nature Positive campaign
How an ovarian cancer nonprofit used audience targeting to reach 1 in 6 women in the UK
How an ovarian cancer nonprofit used audience targeting to reach 1 in 6 women in the UK
How the University of Chester reached thousands of prospective students with precise Twitter targeting.
How the University of Chester reached thousands of prospective students with precise Twitter targeting.
How we helped DHL Africa find 65,000 influencers for the 2015 Rugby World Cup
How we helped DHL Africa find 65,000 influencers for the 2015 Rugby World Cup
How EL PAÍS maintains unique, personalised engagements with customers at scale
How EL PAÍS maintains unique, personalised engagements with customers at scale
How Twiplomacy connected directly with over 1,000 diplomatic missions and journalists, and achieved a 25% response rate
How Twiplomacy connected directly with over 1,000 diplomatic missions and journalists, and achieved a 25% response rate
How relevant global targeting enabled FOX Sports to reach 600 million people in 2 weeks
How relevant global targeting enabled FOX Sports to reach 600 million people in 2 weeks
The influencers with engagement rates 24x higher than PUMA, and how PUMA found them
The influencers with engagement rates 24x higher than PUMA, and how PUMA found them
How did Grayling help a prestigious hotel chain uncover 358,000 new potential customers?
How did Grayling help a prestigious hotel chain uncover 358,000 new potential customers?
How Telefónica attracted 30,000 high quality followers through precision targeting
How Telefónica attracted 30,000 high quality followers through precision targeting
How AI-enhanced audience research got an Emmy winner's new show off the ground
How AI-enhanced audience research got an Emmy winner's new show off the ground
How Maynooth University was looking to attract Post-Grad students
How Maynooth University was looking to attract Post-Grad students
How Adroit identified the individuals that sparked the online debate about vegan Percy Pigs
How Adroit identified the individuals that sparked the online debate about vegan Percy Pigs
How Tecmart increased the profitability of digital marketing agencies whilst earning commission
How Tecmart increased the profitability of digital marketing agencies whilst earning commission
How Universal Music used audience insights to keep the fans at the heart of its artists' communication
How Universal Music used audience insights to keep the fans at the heart of its artists' communication
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Podcast Episodes

2

Reports

2

Webinars

4