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12 ways your business can unlock the value of social media
12 ways your business can unlock the value of social media
Feb 22, 2024
Article
Audiense Audiense
The growing role of VR and AR in social media marketing
The growing role of VR and AR in social media marketing
Oct 22, 2023
Article
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How To Choose The Right Audience Research Method For Your Marketing Project
How To Choose The Right Audience Research Method For Your Marketing Project
Mar 07, 2022
Article
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Types of consumer segmentation
Types of consumer segmentation
Oct 22, 2023
Article
Audiense Audiense
Words have power: How influencer marketing can revitalize your B2B marketing strategy
Words have power: How influencer marketing can revitalize your B2B marketing strategy
Oct 22, 2023
Article
Audiense Audiense
4 consumer data types retail enterprises should prioritize
4 consumer data types retail enterprises should prioritize
Oct 22, 2023
Article
Audiense Audiense
Advanced strategies for agency teams to understand and engage client target audiences using audience intelligence
Advanced strategies for agency teams to understand and engage client target audiences using audience intelligence
Jun 22, 2024
Article
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How to create effective marketing segmentation and persona strategies
How to create effective marketing segmentation and persona strategies
Oct 22, 2023
Article

Latest Content

Audiense Audiense
Social media segmentation, but make it simple
Social media segmentation, but make it simple
May 22, 2025
Article
Audiense Audiense
What we learned at Meltwater Summit 2025: 4 Standout sessions we couldn't wait to tell you about
What we learned at Meltwater Summit 2025: 4 Standout sessions we couldn't wait to tell you about
May 22, 2025
Article
Audiense Audiense
Buy now pay later: what Fintech companies need to know about the BNPL audiences
Buy now pay later: what Fintech companies need to know about the BNPL audiences
May 22, 2025
Article
Audiense Audiense
The three most valuable audiences in Media and Entertainment right now
The three most valuable audiences in Media and Entertainment right now
May 22, 2025
Article
Audiense Audiense
(Webinar) How To Use Data to Tell A Story: Master Data Visualization & Storytelling That Drives Business Decisions
(Webinar) How To Use Data to Tell A Story: Master Data Visualization & Storytelling That Drives Business Decisions
May 22, 2025
Webinar
Audiense Audiense
Target market vs. target audience: key differences and how to find yours
Target market vs. target audience: key differences and how to find yours
Apr 22, 2025
Article
Audiense Audiense
How smart brands use empathy marketing: 5 Valentine's Day campaigns that got it right
How smart brands use empathy marketing: 5 Valentine's Day campaigns that got it right
Apr 22, 2025
Article
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5 cool ways to use ChatGPT with Audiense
5 cool ways to use ChatGPT with Audiense
Mar 22, 2025
Article
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Don't let your clients make these influencer marketing mistakes
Don't let your clients make these influencer marketing mistakes
Mar 22, 2025
Article
Audiense Audiense
How Share of Voice AI tackled disinformation at the Paris 2024 Olympics and empowered athletes with audience intelligence
How Share of Voice AI tackled disinformation at the Paris 2024 Olympics and empowered athletes with audience intelligence
Feb 23, 2025
Case Study

Articles

84
What we learned at Meltwater Summit 2025: 4 Standout sessions we couldn't wait to tell you about
What we learned at Meltwater Summit 2025: 4 Standout sessions we couldn't wait to tell you about
Social media segmentation, but make it simple
Social media segmentation, but make it simple
Buy now pay later: what Fintech companies need to know about the BNPL audiences
Buy now pay later: what Fintech companies need to know about the BNPL audiences
The three most valuable audiences in Media and Entertainment right now
The three most valuable audiences in Media and Entertainment right now
Target market vs. target audience: key differences and how to find yours
Target market vs. target audience: key differences and how to find yours
How smart brands use empathy marketing: 5 Valentine's Day campaigns that got it right
How smart brands use empathy marketing: 5 Valentine's Day campaigns that got it right
5 cool ways to use ChatGPT with Audiense
5 cool ways to use ChatGPT with Audiense
Don't let your clients make these influencer marketing mistakes
Don't let your clients make these influencer marketing mistakes
How to do an audience analysis the right way in 2025
How to do an audience analysis the right way in 2025
If you're going to pay 7 Million, you'd better have the right Super Bowl ad strategy
If you're going to pay 7 Million, you'd better have the right Super Bowl ad strategy
How brands will leverage audience insights to stay relevant in 2025
How brands will leverage audience insights to stay relevant in 2025
The human side of B2B marketing: How audience intelligence can uncover the real people behind the data
The human side of B2B marketing: How audience intelligence can uncover the real people behind the data
The future starts today: Emerging consumer trends for 2025
The future starts today: Emerging consumer trends for 2025
How audience intelligence could transform Nike's marketing strategy: A mock report reveal
How audience intelligence could transform Nike's marketing strategy: A mock report reveal
The power of location-based audience insights: Why you need to tailor marketing strategies to different regions
The power of location-based audience insights: Why you need to tailor marketing strategies to different regions
Why audience intelligence beats traditional market research every time
Why audience intelligence beats traditional market research every time
Step-by-step guide to using Audiense for effective audience segmentation
Step-by-step guide to using Audiense for effective audience segmentation
Navigating the noise: How to identify and target your true audience in a crowded market
Navigating the noise: How to identify and target your true audience in a crowded market
Why audience intelligence is crucial for small agency success
Why audience intelligence is crucial for small agency success
The ultimate guide to audience intelligence for small agencies
The ultimate guide to audience intelligence for small agencies
Explore all Arrow right

Case Studies

31
How Share of Voice AI tackled disinformation at the Paris 2024 Olympics and empowered athletes with audience intelligence
How Share of Voice AI tackled disinformation at the Paris 2024 Olympics and empowered athletes with audience intelligence
Building deeper connections
Building deeper connections
Turning opposition into opportunity
Turning opposition into opportunity
Netflix's power over public perception: The case of the Menendez brothers
Netflix's power over public perception: The case of the Menendez brothers
The HOW and WHY behind 'The Beat Goes On'
The HOW and WHY behind 'The Beat Goes On'
How audience analysis helped WWF to engage a niche audience for their Nature Positive campaign
How audience analysis helped WWF to engage a niche audience for their Nature Positive campaign
How an ovarian cancer nonprofit used audience targeting to reach 1 in 6 women in the UK
How an ovarian cancer nonprofit used audience targeting to reach 1 in 6 women in the UK
How the University of Chester reached thousands of prospective students with precise Twitter targeting.
How the University of Chester reached thousands of prospective students with precise Twitter targeting.
How we helped DHL Africa find 65,000 influencers for the 2015 Rugby World Cup
How we helped DHL Africa find 65,000 influencers for the 2015 Rugby World Cup
How EL PAÍS maintains unique, personalised engagements with customers at scale
How EL PAÍS maintains unique, personalised engagements with customers at scale
How Twiplomacy connected directly with over 1,000 diplomatic missions and journalists, and achieved a 25% response rate
How Twiplomacy connected directly with over 1,000 diplomatic missions and journalists, and achieved a 25% response rate
How relevant global targeting enabled FOX Sports to reach 600 million people in 2 weeks
How relevant global targeting enabled FOX Sports to reach 600 million people in 2 weeks
The influencers with engagement rates 24x higher than PUMA, and how PUMA found them
The influencers with engagement rates 24x higher than PUMA, and how PUMA found them
How did Grayling help a prestigious hotel chain uncover 358,000 new potential customers?
How did Grayling help a prestigious hotel chain uncover 358,000 new potential customers?
How Telefónica attracted 30,000 high quality followers through precision targeting
How Telefónica attracted 30,000 high quality followers through precision targeting
How AI-enhanced audience research got an Emmy winner's new show off the ground
How AI-enhanced audience research got an Emmy winner's new show off the ground
How Maynooth University was looking to attract Post-Grad students
How Maynooth University was looking to attract Post-Grad students
How Adroit identified the individuals that sparked the online debate about vegan Percy Pigs
How Adroit identified the individuals that sparked the online debate about vegan Percy Pigs
How Tecmart increased the profitability of digital marketing agencies whilst earning commission
How Tecmart increased the profitability of digital marketing agencies whilst earning commission
How Universal Music used audience insights to keep the fans at the heart of its artists' communication
How Universal Music used audience insights to keep the fans at the heart of its artists' communication
Explore all Arrow right

Podcast Episodes

2

Reports

2

Webinars

5

Audiense is the world’s pioneering Audience Intelligence platform, helping marketers and consumer researchers to be innovative and develop relevant audience-centric strategies through proprietary social consumer segmentation, and providing insights on who they are and how to engage with them in the most meaningful way.

Served more than 100k+ customers globally since 2012 from our offices in the UK and Spain.

We have two products:
#1 Audiense Insights: Audience intelligence and segmentation
#2

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84
articles
31
case studies
2
podcast episodes
2
reports
5
webinars