Developer Marketing Alliance

Developer Marketing Alliance

Website LinkedIn Twitter
How to write case studies that engineers actually care about
Community
Article
How to write case studies that engineers actually care about
Does llms.txt really help with AI SEO? (this EXPERIMENT tells so!)
Community
Article
Does llms.txt really help with AI SEO? (this EXPERIMENT tells so!)
Bot or not: Lessons on consumer reactions to algorithm vs. human decisions
Community
Article
Bot or not: Lessons on consumer reactions to algorithm vs. human decisions
AI-powered product marketing: Trends, tips, and use cases
Community
Article
AI-powered product marketing: Trends, tips, and use cases
How product marketers can truly connect with engineering leaders
Community
Article
How product marketers can truly connect with engineering leaders
Building and rebuilding trust in developer communities
Community
Article
Building and rebuilding trust in developer communities
How NOT to market to developers: 6 lessons from the trenches
Community
Article
How NOT to market to developers: 6 lessons from the trenches
6 types of market research surveys and how to create one
Community
Article
6 types of market research surveys and how to create one
Developer Marketing Alliance Awards 2024: Your winners
Community
Article
Developer Marketing Alliance Awards 2024: Your winners
Creating effective email marketing and social media strategies
Community
Article
Creating effective email marketing and social media strategies
From data to strategy: Building and scaling your developer program
Community
Article
From data to strategy: Building and scaling your developer program
How we tripled sales with a simple SEO framework
Community
Article
How we tripled sales with a simple SEO framework
How to build an effective, repeatable go-to-market process
Community
Article
How to build an effective, repeatable go-to-market process
10 tips to uplevel your leadership
Community
Article
10 tips to uplevel your leadership
Managing a large product portfolio with limited team members
Community
Article
Managing a large product portfolio with limited team members
Developer engagement in the age of AI
Community
Article
Developer engagement in the age of AI
How to sell to engineering leaders: Speak their language, win their trust
Community
Article
How to sell to engineering leaders: Speak their language, win their trust
The ultimate guide to effective developer events
Community
Article
The ultimate guide to effective developer events
Developer marketing is DevRel: How to build a culture where everyone is a community advocate
Community
Article
Developer marketing is DevRel: How to build a culture where everyone is a community advocate
How to present confidently (even when you're not!)
Community
Article
How to present confidently (even when you're not!)
What community management tasks can AI help you with?
Community
Article
What community management tasks can AI help you with?
Open source to PLG: A winning strategy for developer tool companies
Community
Article
Open source to PLG: A winning strategy for developer tool companies
Your guide to hackathons: What they are and top tips for success
Community
Article
Your guide to hackathons: What they are and top tips for success
How to craft effective social media ads with video
Community
Article
How to craft effective social media ads with video
Empowering developers to build collaborative experiences
Community
Article
Empowering developers to build collaborative experiences
How to raise the price of your product
Community
Article
How to raise the price of your product
Marketing Labs workshops
Community
Article
Marketing Labs workshops
Get your free copy of the AI in Community Management Playbook
Community
Article
Get your free copy of the AI in Community Management Playbook
Mastering technical competitive analysis and strategic positioning
Community
Article
Mastering technical competitive analysis and strategic positioning
How to conduct a 5C analysis
Community
Article
How to conduct a 5C analysis
Make 10 (hu)men feel like 100: Developer marketing lessons from Rogue One
Community
Article
Make 10 (hu)men feel like 100: Developer marketing lessons from Rogue One
Using personalization tactics in your product marketing strategy
Community
Article
Using personalization tactics in your product marketing strategy
What are product requirements?
Community
Article
What are product requirements?
The role of product marketers in achieving product-market fit
Community
Article
The role of product marketers in achieving product-market fit
How to use ChatGPT-4o in marketing
Community
Article
How to use ChatGPT-4o in marketing
Ariana Faustini | What's been your experience with our Ambassador program?
Community
Article
Ariana Faustini | What's been your experience with our Ambassador program?
Embracing diversity: The key to community success
Community
Article
Embracing diversity: The key to community success
7 steps to building brand authority in developer marketing
Community
Article
7 steps to building brand authority in developer marketing
Want to market developer productivity tools? Check this guide first
Community
Article
Want to market developer productivity tools? Check this guide first
How to create awesome product tours your customers will love
Community
Article
How to create awesome product tours your customers will love
Tips for building a developer marketing function from the ground up
Community
Article
Tips for building a developer marketing function from the ground up
Top 7 strategies to boost developer engagement
Community
Article
Top 7 strategies to boost developer engagement
Experiential marketing for developers: Delivering events that delight developer attendees
Community
Article
Experiential marketing for developers: Delivering events that delight developer attendees
Three key cognitive biases in developer marketing and how to overcome them
Community
Article
Three key cognitive biases in developer marketing and how to overcome them
What is the SaaS magic number and how do you calculate it?
Community
Article
What is the SaaS magic number and how do you calculate it?
DevRel done right: How to avoid common mistakes and become a developer darling
Community
Article
DevRel done right: How to avoid common mistakes and become a developer darling
The complete guide to customer acquisition
Community
Article
The complete guide to customer acquisition
Customer lifetime value: How to calculate and increase it
Community
Article
Customer lifetime value: How to calculate and increase it
In dialogue with your developer customer base: The evolution of the developer marketing tech stack and its impact on the business
Community
Article
In dialogue with your developer customer base: The evolution of the developer marketing tech stack and its impact on the business
Up and to the right: The surprising science driving developer program growth
Community
Article
Up and to the right: The surprising science driving developer program growth
What is content marketing for developers? The ultimate guide for dev marketers
Community
Article
What is content marketing for developers? The ultimate guide for dev marketers
What is product messaging?
Community
Article
What is product messaging?
Targeting developer personas
Community
Article
Targeting developer personas
5 more new unique strategies to encourage developers to contribute to your product
Community
Article
5 more new unique strategies to encourage developers to contribute to your product
Mapping developer marketing to revenue goals
Community
Article
Mapping developer marketing to revenue goals
Transforming developer engagement through effective segmentation strategies
Community
Article
Transforming developer engagement through effective segmentation strategies
Why do developers complain about marketing (and what actually works)?
Community
Article
Why do developers complain about marketing (and what actually works)?
Competitive differentiation: How to stand out from the competition
Community
Article
Competitive differentiation: How to stand out from the competition
Total addressable market (TAM): Why it's important, and how to calculate it
Community
Article
Total addressable market (TAM): Why it's important, and how to calculate it
7 sales enablement materials to attract developers
Community
Article
7 sales enablement materials to attract developers
8 reasons to attend a developer marketing event
Community
Article
8 reasons to attend a developer marketing event
13 product adoption metrics you should be tracking
Community
Article
13 product adoption metrics you should be tracking
Creating meaningful and sustainable relationships with developers
Community
Article
Creating meaningful and sustainable relationships with developers
The developer's quest for context and how LLMs can help
Community
Article
The developer's quest for context and how LLMs can help
68% of developer marketers use AI in their jobs
Community
Article
68% of developer marketers use AI in their jobs
How to lead a successful messaging workshop for developer products
Community
Article
How to lead a successful messaging workshop for developer products
Building a positive developer environment and community
Community
Article
Building a positive developer environment and community
How to build developer-centric advertising campaigns
Community
Article
How to build developer-centric advertising campaigns
What are SaaS integration platforms and why are they important?
Community
Article
What are SaaS integration platforms and why are they important?
DMAnow - exclusive developer marketing live streams
Community
Article
DMAnow - exclusive developer marketing live streams
Three key habits that will help your DevRel success in 2024
Community
Article
Three key habits that will help your DevRel success in 2024
What is developer experience (DevEx)?
Community
Article
What is developer experience (DevEx)?
Mastering developer relations: Metrics, KPIs, and collaboration with product teams
Community
Article
Mastering developer relations: Metrics, KPIs, and collaboration with product teams
How to build a high-impact voice of the customer strategy
Community
Article
How to build a high-impact voice of the customer strategy
Top 2024 technology trends you need to be ready for
Community
Article
Top 2024 technology trends you need to be ready for
Mondays, am I right?
Community
Article
Mondays, am I right?
The anatomy of a great SaaS marketing team
Community
Article
The anatomy of a great SaaS marketing team
Cultivating community through developer customer champions
Community
Article
Cultivating community through developer customer champions
What is the impact of your developer community? Key insights from our industry research
Community
Article
What is the impact of your developer community? Key insights from our industry research
Winning DevRel interviews
Community
Article
Winning DevRel interviews
Three core competencies for a thriving developer marketing and developer relations operation
Community
Article
Three core competencies for a thriving developer marketing and developer relations operation
How people, not platforms, define "community"
Community
Article
How people, not platforms, define "community"
Top 10 customer retention software choices for effective, sustainable growth
Community
Article
Top 10 customer retention software choices for effective, sustainable growth
5 strategies to encourage developers to contribute to your product
Community
Article
5 strategies to encourage developers to contribute to your product
Embracing your own team's working style to make great content
Community
Article
Embracing your own team's working style to make great content
Drafting impact-driven DevRel strategy
Community
Article
Drafting impact-driven DevRel strategy
How to develop strategic positioning and messaging
Community
Article
How to develop strategic positioning and messaging
Connecting with developers and engineering buyers: Commit to long-term relationships
Community
Article
Connecting with developers and engineering buyers: Commit to long-term relationships
Why your business should offer a SaaS free trial
Community
Article
Why your business should offer a SaaS free trial
Developer insights: Reverse engineering your go-to-market
Community
Article
Developer insights: Reverse engineering your go-to-market
How AI can enhance user onboarding and engagement strategy
Community
Article
How AI can enhance user onboarding and engagement strategy
Developer marketing should go beyond traditional product-led growth methods
Community
Article
Developer marketing should go beyond traditional product-led growth methods
How to create effective email marketing and social media strategies
Community
Article
How to create effective email marketing and social media strategies
11 resource management tools every developer marketer should know
Community
Article
11 resource management tools every developer marketer should know
How to become a CMO
Community
Article
How to become a CMO
Developers don't want to talk to you: 5 must-haves that will make or break your conversion
Community
Article
Developers don't want to talk to you: 5 must-haves that will make or break your conversion