Posted Nov 17, 2023
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5 min read
How to develop strategic positioning and messaging
Strategic positioning and messaging play a vital role in differentiating products from competitors, creating consistent brand images, and crafting audience-centric messages. Industry experts like Caroline Caldwell (VP of Marketing at Blend360), Natalie Mullin (Developer Platform and Product Marketing Lead at Zoom), and Abhishek Ratna (Head/VP of Product Marketing & Demand Generation at DevRev) weigh in on the significance of simplicity in product positioning and messaging.
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