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Should Product Marketing Report Into Marketing or Product?
Article
Should Product Marketing Report Into Marketing or Product?
Crayon Crayon
Corporate Marketing vs. Product Marketing: Go-to-Market Roles & Responsibilities Defined
Article
Corporate Marketing vs. Product Marketing: Go-to-Market Roles & Responsibilities Defined
Crayon Crayon
20 Product Marketing Resources Recommended by Product Marketing Experts
Article
20 Product Marketing Resources Recommended by Product Marketing Experts
Crayon Crayon
Klayvio Case Study
Case Study
Klayvio Case Study
Crayon Crayon
6 Homepages that Capture Their Target Audience with Unique Imagery
Article
6 Homepages that Capture Their Target Audience with Unique Imagery
Crayon Crayon
Product Marketing Advice In 2022 From the Experts
Article
Product Marketing Advice In 2022 From the Experts
Crayon Crayon
Tips for Executing Your First Product Launch: PMM Leaders Weigh In
Article
Tips for Executing Your First Product Launch: PMM Leaders Weigh In
Crayon Crayon
How Product Marketing Can Better Align with Sales: Advice from Bob Boyle, a Seller Who Accidentally Became a PMM
Article
How Product Marketing Can Better Align with Sales: Advice from Bob Boyle, a Seller Who Accidentally Became a PMM
Crayon Crayon
The State of Competitive Intelligence in 2024: AI Meets CI
Article
The State of Competitive Intelligence in 2024: AI Meets CI
Crayon Crayon
It Takes a Village: How to Elevate Your CI Program Through Multi-Threading
Article
It Takes a Village: How to Elevate Your CI Program Through Multi-Threading
Crayon Crayon

Latest Content

Introducing Crayon Answers: AI-Powered Insights and Content Creation at Your Fingertips
Article
Introducing Crayon Answers: AI-Powered Insights and Content Creation at Your Fingertips
Crayon Crayon
The State of Competitive Intelligence in 2024: AI Meets CI
Article
The State of Competitive Intelligence in 2024: AI Meets CI
Crayon Crayon
Introducing Executive Summary: Prove the ROI of Your CI Program
Article
Introducing Executive Summary: Prove the ROI of Your CI Program
Crayon Crayon
Customer Corner: How HiBob Surpassed User Engagement Goals in Crayon BEFORE LAUNCH
Article
Customer Corner: How HiBob Surpassed User Engagement Goals in Crayon BEFORE LAUNCH
Crayon Crayon
How Kong integrated Crayon into the company's sales and marketing programs, launching dozens of battlecards with a 70% adoption rate
Case Study
How Kong integrated Crayon into the company's sales and marketing programs, launching dozens of battlecards with a 70% adoption rate
Crayon Crayon
CONNECTWISE + CRAYON
Case Study
CONNECTWISE + CRAYON
Crayon Crayon
Introducing Seller Engagement: A New Way to Analyze Battlecard Usage and Win Rates
Article
Introducing Seller Engagement: A New Way to Analyze Battlecard Usage and Win Rates
Crayon Crayon
Customer Corner: How ConnectWise Increased Global Battlecard Adoption by Centralizing CI
Article
Customer Corner: How ConnectWise Increased Global Battlecard Adoption by Centralizing CI
Crayon Crayon
Customer Corner: How Later Created a Must-Read Competitive Newsletter with a Little Help from the Kardashians
Article
Customer Corner: How Later Created a Must-Read Competitive Newsletter with a Little Help from the Kardashians
Crayon Crayon
Why Competitive Analysis Matters in a Product Launch Plan
Article
Why Competitive Analysis Matters in a Product Launch Plan
Crayon Crayon

Articles

553
The State of Competitive Intelligence in 2024: AI Meets CI
Article
The State of Competitive Intelligence in 2024: AI Meets CI
Introducing Crayon Answers: AI-Powered Insights and Content Creation at Your Fingertips
Article
Introducing Crayon Answers: AI-Powered Insights and Content Creation at Your Fingertips
Introducing Executive Summary: Prove the ROI of Your CI Program
Article
Introducing Executive Summary: Prove the ROI of Your CI Program
Customer Corner: How HiBob Surpassed User Engagement Goals in Crayon BEFORE LAUNCH
Article
Customer Corner: How HiBob Surpassed User Engagement Goals in Crayon BEFORE LAUNCH
Customer Corner: How ConnectWise Increased Global Battlecard Adoption by Centralizing CI
Article
Customer Corner: How ConnectWise Increased Global Battlecard Adoption by Centralizing CI
Introducing Seller Engagement: A New Way to Analyze Battlecard Usage and Win Rates
Article
Introducing Seller Engagement: A New Way to Analyze Battlecard Usage and Win Rates
Customer Corner: How Later Created a Must-Read Competitive Newsletter with a Little Help from the Kardashians
Article
Customer Corner: How Later Created a Must-Read Competitive Newsletter with a Little Help from the Kardashians
How to Run a Competitive Intelligence Platform as a Team of One
Article
How to Run a Competitive Intelligence Platform as a Team of One
Why Competitive Analysis Matters in a Product Launch Plan
Article
Why Competitive Analysis Matters in a Product Launch Plan
Industry Benchmarks: Median Number of Competitors Tracked + Battlecards Created
Article
Industry Benchmarks: Median Number of Competitors Tracked + Battlecards Created
How Product Marketing Can Better Align with Sales: Advice from Bob Boyle, a Seller Who Accidentally Became a PMM
Article
How Product Marketing Can Better Align with Sales: Advice from Bob Boyle, a Seller Who Accidentally Became a PMM
Battlecard Views per Competitive Deal: A New Measure of Seller Confidence
Article
Battlecard Views per Competitive Deal: A New Measure of Seller Confidence
New Data: Your Competitors Are Talking About AI 5x More Than They Did In 2022
Article
New Data: Your Competitors Are Talking About AI 5x More Than They Did In 2022
Indirect Competitors 101: What They Are + How to Keep an Eye On Them
Article
Indirect Competitors 101: What They Are + How to Keep an Eye On Them
The Simple Habit That Makes It Easier to Predict Your Competitors' Product Releases
Article
The Simple Habit That Makes It Easier to Predict Your Competitors' Product Releases
11 Examples of Companies Hinting at Product Announcements with Content Marketing
Article
11 Examples of Companies Hinting at Product Announcements with Content Marketing
How to Use Champions to Improve Adoption of Competitive Intelligence
Article
How to Use Champions to Improve Adoption of Competitive Intelligence
3 Ways CI Leaders Can Use AI Chatbots to Their Advantage
Article
3 Ways CI Leaders Can Use AI Chatbots to Their Advantage
New Data: 7 Industries Where AI Dominates the Conversation
Article
New Data: 7 Industries Where AI Dominates the Conversation
Compete Program Maturity Model: How to Advance From Level 0 to Level 2
Article
Compete Program Maturity Model: How to Advance From Level 0 to Level 2
Explore all Arrow right

Case Studies

38
How Kong integrated Crayon into the company's sales and marketing programs, launching dozens of battlecards with a 70% adoption rate
Case Study
How Kong integrated Crayon into the company's sales and marketing programs, launching dozens of battlecards with a 70% adoption rate
CONNECTWISE + CRAYON
Case Study
CONNECTWISE + CRAYON
ENA + CRAYON
Case Study
ENA + CRAYON
MURAL + CRAYON
Case Study
MURAL + CRAYON
KYRIBA + CRAYON
Case Study
KYRIBA + CRAYON
MASTERCARD + CRAYON
Case Study
MASTERCARD + CRAYON
AMETEK + CRAYON
Case Study
AMETEK + CRAYON
UPSERVE + CRAYON
Case Study
UPSERVE + CRAYON
AMERIFIRST + CRAYON
Case Study
AMERIFIRST + CRAYON
KLAVIYO + CRAYON
Case Study
KLAVIYO + CRAYON
FLATIRON + CRAYON
Case Study
FLATIRON + CRAYON
FUZE + CRAYON
Case Study
FUZE + CRAYON
ALLEGO + CRAYON
Case Study
ALLEGO + CRAYON
RAPID7 + CRAYON
Case Study
RAPID7 + CRAYON
ZOOMINFO + CRAYON
Case Study
ZOOMINFO + CRAYON
HCM Software
Case Study
HCM Software
VIANT + CRAYON
Case Study
VIANT + CRAYON
DROPBOX + CRAYON
Case Study
DROPBOX + CRAYON
SALSIFY + CRAYON
Case Study
SALSIFY + CRAYON
ALTERYX + CRAYON
Case Study
ALTERYX + CRAYON
Explore all Arrow right

eBooks

1

Infographics

1

Podcast Episodes

11
Podcast Episode: A Practical Guide to Competitive Intelligence
Podcast Episode
Podcast Episode: A Practical Guide to Competitive Intelligence
Podcast Episode: Using Competitive Intelligence for Product-Led Growth
Podcast Episode
Podcast Episode: Using Competitive Intelligence for Product-Led Growth
Podcast Episode: How to Train your Whole Company on Competitive Intelligence Techniques
Podcast Episode
Podcast Episode: How to Train your Whole Company on Competitive Intelligence Techniques
Podcast Episode: Using Competitive Intelligence to Influence your Content Marketing Strategy
Podcast Episode
Podcast Episode: Using Competitive Intelligence to Influence your Content Marketing Strategy
Podcast Episode: Creating a Win/Loss Program That's Repeatable and Actionable
Podcast Episode
Podcast Episode: Creating a Win/Loss Program That's Repeatable and Actionable
Competitive Intelligence Podcast: The Evolution of CI
Podcast Episode
Competitive Intelligence Podcast: The Evolution of CI
Product Marketing Spotlight Series: Jeffrey Vocell
Podcast Episode
Product Marketing Spotlight Series: Jeffrey Vocell
Product Marketing Spotlight Series: Melanie Grefsheim
Podcast Episode
Product Marketing Spotlight Series: Melanie Grefsheim
Competitive Intelligence Spotlight Series: Kimberly Bauer
Podcast Episode
Competitive Intelligence Spotlight Series: Kimberly Bauer
Competitive Intelligence Spotlight Series: Stephen Tomas
Podcast Episode
Competitive Intelligence Spotlight Series: Stephen Tomas
Crayon Announces New Competitive Intelligence Podcast
Podcast Episode
Crayon Announces New Competitive Intelligence Podcast

Reports

4

Toolkits

2

Videos

6

Webinars

1

Crayon is the leading competitive intelligence platform for mid-market and enterprise businesses, that brings a complete, real-time picture of what competitors are up to and then delivers valuable insights to key departments in a range of formats that can be easily accessed and acted on. Companies can then quickly see and seize opportunities — building a sustainable business advantage.

Compete like you mean it with Crayon.

Website Website LinkedIn LinkedIn Twitter Twitter Instagram Instagram
553
articles
38
case studies
1
ebook
1
infographic
11
podcast episodes
4
reports
2
toolkits
6
videos
1
webinar