The State of Competitive Intelligence in 2024: AI Meets CI
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Sheila Lahar Sheila Lahar
3 min read
The State of Competitive Intelligence in 2024: AI Meets CI

Looking back, what two words would you use to define the past 18 months or so? If you say Taylor Swift, well, you're not wrong. But we'd have to go with artificial intelligence (AI).

As of January 2024, ChatGPT has logged over 180 million users. The average person can use the chatbot to customize resumes, craft jokes, simplify heady topics, and even plan a vacation itinerary.

AI is quickly seeping into our daily routine - and it seems the competitive intelligence space is no exception. In Crayon's newly released 2024 State of Competitive Intelligence Report (download it here!), we surveyed 700+ CI professionals and discovered many are either using AI or plan to use it soon. Check out these numbers:

25% of CI leaders already use AI tools
56% say they plan to adopt AI tools in the near future
47% say they started using it at work within the past year
48% say they use AI tools daily
You get the point; CI leaders are quickly adopting AI into their workflows, and are largely turning to free ChatGPT (47%), paid ChatGPT (45%), Google Gemini (38%), and Microsoft Bing Chat (28%) to help with job responsibilities.

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