Associated with
Sheila Lahar
3 min read
5 Ways to Build a Stronger Product Marketing + Sales Relationship
In B2B organizations, Product Marketing and Sales teams are critical drivers of growth, yet aligning these two functions can often be a challenge.
This is why we teamed up with Yi Lin Pei, PMM Advisor and Coach on all things product marketing effectiveness for a brand new resource "The Practice Guide to Enhancing the Product Marketing + Sales Relationship"
The guide is designed to help product marketers foster better partnerships with Sales, and ultimately, create a stronger foundation for business success.
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