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Clienteling: The Secret to Closing the Loop Between Brand and Buyer
Article
Clienteling: The Secret to Closing the Loop Between Brand and Buyer
5 Omnichannel Metrics Every Customer-First Brand Should Measure
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5 Omnichannel Metrics Every Customer-First Brand Should Measure
Zero Party Data: Enhancing Customer Relationships With Consent
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Zero Party Data: Enhancing Customer Relationships With Consent
Give Them Content: 11 Inspirational Engagement Tactics During COVID-19
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Give Them Content: 11 Inspirational Engagement Tactics During COVID-19
How-To Guide for Retail: Paid Social Prospecting & Customer Re-Engagement
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How-To Guide for Retail: Paid Social Prospecting & Customer Re-Engagement
10 Social Good Programs Driving Engagement During COVID-19
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10 Social Good Programs Driving Engagement During COVID-19
Igloo's Admirable Response to COVID-19: 100% Cooler Profit Donations to the CDC
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Igloo's Admirable Response to COVID-19: 100% Cooler Profit Donations to the CDC
Retail, COVID-19, and the Changing Shape of Consumer Behavior
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Retail, COVID-19, and the Changing Shape of Consumer Behavior
10 Productivity Tips For Newly Remote Workers
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10 Productivity Tips For Newly Remote Workers
Defending Coronavirus Disruptions: Resources for Retailers
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Defending Coronavirus Disruptions: Resources for Retailers
Communicating with Your Customers During COVID-19: 7 Best Practice Examples
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Communicating with Your Customers During COVID-19: 7 Best Practice Examples
The "Smoothest Integration" in 10 Years of IT Management
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The "Smoothest Integration" in 10 Years of IT Management
Where Does Your Business Fall On the Customer Analytics Maturity Curve?
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Where Does Your Business Fall On the Customer Analytics Maturity Curve?
Here's Why You're Still Struggling With Direct-to-Consumer Sales
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Here's Why You're Still Struggling With Direct-to-Consumer Sales
Customers, not cookies: avoid ad fraud with people-based targeting
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Customers, not cookies: avoid ad fraud with people-based targeting
Choose a partner, not a vendor: the real reason CDPs fail
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Choose a partner, not a vendor: the real reason CDPs fail
The Lexer CDP: a year in review
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The Lexer CDP: a year in review
Loyalty is lucrative: a practical guide to driving the second sale
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Loyalty is lucrative: a practical guide to driving the second sale
Black Diamond climbs higher with the Lexer CDP
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Black Diamond climbs higher with the Lexer CDP
Village entertainment achieves record-breaking results with consumer-led strategy & Lexer CDP
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Village entertainment achieves record-breaking results with consumer-led strategy & Lexer CDP
Growing CLV: 9 practical tips from industry leaders
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Growing CLV: 9 practical tips from industry leaders
The marketer's guide to evaluating customer analytics software
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The marketer's guide to evaluating customer analytics software
4 steps to acquiring high-value customers
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4 steps to acquiring high-value customers
5 Questions to Ask Before Buying Marketing Automation Software
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5 Questions to Ask Before Buying Marketing Automation Software
The Marketer's Data Dictionary: 50 Terms You Need to Know
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The Marketer's Data Dictionary: 50 Terms You Need to Know
How to Turn Customer Data Into Marketing Insights with Experian
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How to Turn Customer Data Into Marketing Insights with Experian
6 Ways to Save Money Using Advance Audience Targeting
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6 Ways to Save Money Using Advance Audience Targeting
Analytics Rockstar Moe Kiss Talks Customer Data Platform Benefits
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Analytics Rockstar Moe Kiss Talks Customer Data Platform Benefits
5 Tips to Creating Standout Personalized Content Marketing Campaigns
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5 Tips to Creating Standout Personalized Content Marketing Campaigns
Spotify & The King of Growth Marketing: Mayur Gupta
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Spotify & The King of Growth Marketing: Mayur Gupta
4 Steps to Lower Your Social CPA (and Increase ROI) By 94%
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4 Steps to Lower Your Social CPA (and Increase ROI) By 94%
How to create a brand voice that carries across your channels
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How to create a brand voice that carries across your channels
Essential Workflow Tips for Digital Customer Service
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Essential Workflow Tips for Digital Customer Service
How to Safely Collect Customer Data During Social Media Interactions
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How to Safely Collect Customer Data During Social Media Interactions
Growing Your Email Database with Lookalike Audiences
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Growing Your Email Database with Lookalike Audiences
Customer Service Software with Easy Analytics & Reporting
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Customer Service Software with Easy Analytics & Reporting
Establishing Reporting & Analytics for Customer Service Teams
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Establishing Reporting & Analytics for Customer Service Teams
Conversation History in Digital Customer Service Interactions
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Conversation History in Digital Customer Service Interactions
Global job board leader sees 18% increase in preference from social
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Global job board leader sees 18% increase in preference from social
The Complete Guide to RFM Segmentation
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The Complete Guide to RFM Segmentation
The Definition and Importance of Customer Lifetime Value (LTV)
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The Definition and Importance of Customer Lifetime Value (LTV)
How Stitch Fix Weave Data Science into the Fabric of their Business
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How Stitch Fix Weave Data Science into the Fabric of their Business
Data-Centric Marketing with The PAS Group
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Data-Centric Marketing with The PAS Group
1st, 2nd and 3rd Party Customer Data Explained
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1st, 2nd and 3rd Party Customer Data Explained
Customer Data and a Data Driven Culture
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Customer Data and a Data Driven Culture
Navigating Martech: TMS (Tag Management System)
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Navigating Martech: TMS (Tag Management System)
Navigating Martech: Data Onboarders
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Navigating Martech: Data Onboarders
Choosing the Right Enterprise Social Media Solution: Lexer Engage vs. Hootsuite
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Choosing the Right Enterprise Social Media Solution: Lexer Engage vs. Hootsuite
Navigating Martech: DCO (Dynamic Creative Optimizer)
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Navigating Martech: DCO (Dynamic Creative Optimizer)
Navigating Martech: DSP (Demand Side Platforms)
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Navigating Martech: DSP (Demand Side Platforms)
Using Customer Data to Bridge the Gap Between Online and Offline
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Using Customer Data to Bridge the Gap Between Online and Offline
Navigating Martech: DMP (Data Management Platform)
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Navigating Martech: DMP (Data Management Platform)
Navigating Martech: CRM (Customer Relationship Management)
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Navigating Martech: CRM (Customer Relationship Management)
Navigating Martech: CDP (Customer Data Platform)
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Navigating Martech: CDP (Customer Data Platform)
Navigating Martech: The Complete Guide to CRM, CDP, DMP and more
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Navigating Martech: The Complete Guide to CRM, CDP, DMP and more
Top 3 Channels for Data-Driven Marketing
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Top 3 Channels for Data-Driven Marketing
The 3 Key Steps to Becoming a Customer Data Rockstar
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The 3 Key Steps to Becoming a Customer Data Rockstar
Top 5 Benefits to Omnichannel Marketing
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Top 5 Benefits to Omnichannel Marketing
75% of High Performing Brands Conduct Advanced Analytics
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75% of High Performing Brands Conduct Advanced Analytics
How to Handle PII in Social Customer Care
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How to Handle PII in Social Customer Care
Privacy and Customer Service on Social Media: Keeping Data Safe
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Privacy and Customer Service on Social Media: Keeping Data Safe
Customer Data Zero to Hero: A Self-Evaluation Checklist
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Customer Data Zero to Hero: A Self-Evaluation Checklist
6 Steps to Becoming a Customer Data Rockstar
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6 Steps to Becoming a Customer Data Rockstar
How to Deliver Genuine Customer Care on Social Media
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How to Deliver Genuine Customer Care on Social Media
Using a Customer Data Platform for Australian Football League Fan Insights
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Using a Customer Data Platform for Australian Football League Fan Insights
Using Lexer's Customer Data Platform for Insights into Game of Thrones Fans
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Using Lexer's Customer Data Platform for Insights into Game of Thrones Fans
Centralizing Social Customer Service for an International Airline
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Centralizing Social Customer Service for an International Airline
Celebrating Data Rockstars
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Celebrating Data Rockstars
Customer Data and the Future of Advertising
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Customer Data and the Future of Advertising