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A guide to cross-channel campaign management strategy
Article
A guide to cross-channel campaign management strategy
Abandoned your Customer 360 strategy? Here's what you may have gotten wrong.
Article
Abandoned your Customer 360 strategy? Here's what you may have gotten wrong.
The essential strategic partnership for 2023: Marketing and IT
Article
The essential strategic partnership for 2023: Marketing and IT
Structured vs. unstructured data: A simple guide
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Structured vs. unstructured data: A simple guide
How to leverage transactional data to improve customer loyalty
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How to leverage transactional data to improve customer loyalty
ETL vs. ELT: 6 major differences to know
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ETL vs. ELT: 6 major differences to know
How to conduct audience analysis in 5 steps
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How to conduct audience analysis in 5 steps
7 methods of audience analysis you should know about
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7 methods of audience analysis you should know about
Bring on the second wave of CDP: ROI-driving, composable and privacy-centric
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Bring on the second wave of CDP: ROI-driving, composable and privacy-centric
Why data optimization matters (and tips for how to optimize your data)
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Why data optimization matters (and tips for how to optimize your data)
Why is audience segmentation important for your business? (+ the easiest way to do it)
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Why is audience segmentation important for your business? (+ the easiest way to do it)
The modern data stack - everything you need to know
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The modern data stack - everything you need to know
Customer data platforms ease IT burdens and empower marketing teams with integrated, actionable data and profiles
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Customer data platforms ease IT burdens and empower marketing teams with integrated, actionable data and profiles
3 ways to use demographic data (and how to move beyond it)
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3 ways to use demographic data (and how to move beyond it)
For customer data security, privacy control, and governance, choose Lytics Private Instance and Private Cloud on Google Cloud.
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For customer data security, privacy control, and governance, choose Lytics Private Instance and Private Cloud on Google Cloud.
What is audience analysis and why is it important?
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What is audience analysis and why is it important?
What is transactional data and how can you leverage it?
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What is transactional data and how can you leverage it?
How social networks put consumers in charge of the way brands use data
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How social networks put consumers in charge of the way brands use data
Aligning IT and marketing leads to better ROI, stronger collaborations, workflow simplicity
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Aligning IT and marketing leads to better ROI, stronger collaborations, workflow simplicity
How Lytics CDP simplifies data access and governance
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How Lytics CDP simplifies data access and governance
Aligning IT and marketing leads to better ROI, stronger collaborations, workflow simplicity
Article
Aligning IT and marketing leads to better ROI, stronger collaborations, workflow simplicity
The pros and cons of audience segmentation
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The pros and cons of audience segmentation
The end of cookies is near. Why are marketers still dragging their feet?
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The end of cookies is near. Why are marketers still dragging their feet?
Data advocacy panel: I've assembled my team, now what?
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Data advocacy panel: I've assembled my team, now what?
How to segment your audience for email marketing
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How to segment your audience for email marketing
6 Audience segmentation mistakes to avoid at all cost
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6 Audience segmentation mistakes to avoid at all cost
The customer 360 data program and cloud connectors: Guiding principles for success
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The customer 360 data program and cloud connectors: Guiding principles for success
How inflation and the end of cookies will redefine marketing and advertising success in 2023
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How inflation and the end of cookies will redefine marketing and advertising success in 2023
Operational analytics use cases
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Operational analytics use cases
What are first-party cookies and how can you use them effectively?
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What are first-party cookies and how can you use them effectively?
How consumer companies leverage data for better marketing decisions
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How consumer companies leverage data for better marketing decisions
What's data aggregation and why does it matter for business?
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What's data aggregation and why does it matter for business?
Audience segmentation: Everything you need to know in 2022
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Audience segmentation: Everything you need to know in 2022
How to do audience segmentation to target the right customers
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How to do audience segmentation to target the right customers
Customer churn prediction: How to do it (and reduce customer churn)
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Customer churn prediction: How to do it (and reduce customer churn)
How to analyze your audience for free using Google Analytics
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How to analyze your audience for free using Google Analytics
Cookie reliance for marketers: What it looks like and how it will change
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Cookie reliance for marketers: What it looks like and how it will change
Data clean room: What it is and how to use it for business growth
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Data clean room: What it is and how to use it for business growth
Evaluating cloud connectors for the customer 360 data program
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Evaluating cloud connectors for the customer 360 data program
Customer 360: To build or not to build? (+Pros and cons)
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Customer 360: To build or not to build? (+Pros and cons)
Lytics new government data requests policy keeps customer data ownership where it belongs: With our customers
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Lytics new government data requests policy keeps customer data ownership where it belongs: With our customers
Customer 360 data programs and the emergence of the Cloud Connector
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Customer 360 data programs and the emergence of the Cloud Connector
Establishing the Link Between a CDP and Reverse ETL
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Establishing the Link Between a CDP and Reverse ETL
Data breaches: How they happen and how to deal with them
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Data breaches: How they happen and how to deal with them
A revolution in marketing data architecture (+ a better way to enable access, and activate your data warehouse)
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A revolution in marketing data architecture (+ a better way to enable access, and activate your data warehouse)
American Conservatory Theater - Lytics Customer Data Platform (CDP)
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American Conservatory Theater - Lytics Customer Data Platform (CDP)
Data informed vs Data driven: What is right for your business
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Data informed vs Data driven: What is right for your business
Understanding the role of semantic mapping in digital optimization
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Understanding the role of semantic mapping in digital optimization
How to use propensity modeling for web personalization
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How to use propensity modeling for web personalization
Client side vs Server side: Everything you need to know
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Client side vs Server side: Everything you need to know
How to use customer data analytics to increase sales
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How to use customer data analytics to increase sales
How does a quality CDP help identity resolution?
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How does a quality CDP help identity resolution?
4 Benefits of a composable customer data platform
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4 Benefits of a composable customer data platform
How to personalize content for first-party PII
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How to personalize content for first-party PII
How can you measure the ROI of a customer data platform?
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How can you measure the ROI of a customer data platform?
9 Tips for being transparent and privacy-centric
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9 Tips for being transparent and privacy-centric
Data modeling: What it is and how to do it (+ Tools)
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Data modeling: What it is and how to do it (+ Tools)
Never choose between data security and flexibility. Here's how to achieve both.
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Never choose between data security and flexibility. Here's how to achieve both.
Mastering ABM in 2022 with a flexible CDP
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Mastering ABM in 2022 with a flexible CDP
Operational analytics: A mini guide for data managers and analysts
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Operational analytics: A mini guide for data managers and analysts
Event tracking: A mini guide for developers
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Event tracking: A mini guide for developers
Matching customer data across a disjointed tech stack
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Matching customer data across a disjointed tech stack
The 3 biggest mistakes to avoid when it comes to data pipeline implementation
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The 3 biggest mistakes to avoid when it comes to data pipeline implementation
5 Steps to Creating a Unified Customer View
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5 Steps to Creating a Unified Customer View
Customer analytics: Why and how to track them
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Customer analytics: Why and how to track them
7 ways marketers can (and should) leverage data science
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7 ways marketers can (and should) leverage data science
A guide to privacy-first marketing in 2022
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A guide to privacy-first marketing in 2022
3 Use cases: Try Lytics and make the most of your customer data
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3 Use cases: Try Lytics and make the most of your customer data
What is Customer 360? (And how can you make sure you get it right?)
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What is Customer 360? (And how can you make sure you get it right?)
Understanding the impact of 2022 data privacy regulations
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Understanding the impact of 2022 data privacy regulations
Maximize business efficiency with these cloud data warehouse best practices
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Maximize business efficiency with these cloud data warehouse best practices
How to alleviate costs through database integration
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How to alleviate costs through database integration
Exploring the benefits of CDP technology
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Exploring the benefits of CDP technology
How to increase marketing reach using lookalike modeling
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How to increase marketing reach using lookalike modeling
Protecting first-party data enhances your relationships with customers
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Protecting first-party data enhances your relationships with customers
Diversity and inclusion in modern-day advertising
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Diversity and inclusion in modern-day advertising
How to increase marketing reach using look-a-like modeling
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How to increase marketing reach using look-a-like modeling
5 Examples of first-party data
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5 Examples of first-party data
SQL: How-tos, tips. and tricks for the non-technical professional
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SQL: How-tos, tips. and tricks for the non-technical professional
3 essential characteristics of a great CX tech stack
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3 essential characteristics of a great CX tech stack
If you want to offer better security for customer data, build CDP into your data warehouse
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If you want to offer better security for customer data, build CDP into your data warehouse
Data layer implementation and examples to get you started
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Data layer implementation and examples to get you started
Embracing composability: What do your CDP, cloud data warehouse and headless architecture have in common?
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Embracing composability: What do your CDP, cloud data warehouse and headless architecture have in common?
Passing the SOC 2 Audit for 2021: Lytics helps make sense of your customer data and your legal data protection obligations
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Passing the SOC 2 Audit for 2021: Lytics helps make sense of your customer data and your legal data protection obligations
Overcoming product development strategy pain points
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Overcoming product development strategy pain points
Website personalization: 7 examples to inspire you
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Website personalization: 7 examples to inspire you
Why post-cookie marketing will lean on deterministic customer identity resolution
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Why post-cookie marketing will lean on deterministic customer identity resolution
What are product qualified leads (PQLs)?
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What are product qualified leads (PQLs)?
Customer data infrastructure: Why is it important?
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Customer data infrastructure: Why is it important?
Ad agencies and CDP: The future of marketing
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Ad agencies and CDP: The future of marketing
Best practices for encouraging customer reviews
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Best practices for encouraging customer reviews
How to master email personalization and relevance with a unified customer view
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How to master email personalization and relevance with a unified customer view
How data layers work and what you should know
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How data layers work and what you should know
Why customer data unification matters for your business
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Why customer data unification matters for your business
The massive personalization opportunity in direct-to-consumer sales - thanks to first-party data
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The massive personalization opportunity in direct-to-consumer sales - thanks to first-party data
Third-party cookies are crumbling. What does this mean for advertising?
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Third-party cookies are crumbling. What does this mean for advertising?