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Ortto
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Deliverability toolbox: How to use Google's Postmaster Tool
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Target practice: Understanding behavioral segmentation and how to use it
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The AI evolution: 6 ways AI will change marketing strategies and marketer's jobs
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Lead nurturing: Best practices and examples
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UTM parameters: What they are, how to use them, and best practices
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Building loyalty: Customer retention strategies for fintech
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Bullseye: Ultimate guide to account-based marketing (ABM)
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Beyond star ratings: How to collect more constructive customer feedback
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SMS sender ID: What it is, why it matters, and how to choose yours
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Metrics that matter: How to measure push notification performance
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Buyer's guide: Best live chat software for 2024
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Click, scroll, convert: The most important website metrics to track and analyze
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The A-Z of email deliverability: Technical terms explained for non-technical people
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Vital sends: Ultimate guide to transactional emails
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Prep work: Email marketing calendar and checklist template for 2024
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How to use live chat to increase conversions
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How Ortto's support team achieved a 4.88 CSAT score with Talk
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Goal getters: How to set and track customer support goals in 2024
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How AI can help improve customer experience
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How to use custom activities
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Building a knowledge base: The ultimate guide
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Push it: The marketer's guide to push notifications
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DMARC simplified: What you need to know now
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Identity resolution: The ultimate guide
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One to one: The ultimate guide to personalized marketing in 2023 and beyond
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Report card: KPIs vs. metrics and why you need both
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You had me at hello: How to set up an effective welcome email series
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Expand your reach: How to create a lookalike audience
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Cookie culling: How to refresh your first-party and zero-party data strategy
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We need to talk: Ultimate guide to live chat for businesses
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The clean up: What marketers get wrong about email list cleaning
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The path to gold: How customer journey mapping can help you build a better brand
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Experimental mindset: A comprehensive guide to email A/B testing
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Balancing act: Expert advice on prioritizing marketing efforts
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Drip by drip: How to build an email nurture campaign
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Email armageddon: How to prepare for Gmail and Yahoo's new rules for bulk email senders
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Deliver personalized messages
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Mea Culpa: 5 lessons in leadership from a major marketing fail
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Subject line strategy: Choosing the right subject line for your emails
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The CAC conundrum: Everything you need to know about calculating and improving your customer acquisition cost
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Making contact: 8 strategies for building a high-quality email list
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Win them back: Tactics and examples for re-engaging inactive customers
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How to use knowledge base to streamline customer support
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How to use audience filters and condition groups in Ortto
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Efficiency vs. effectiveness: The role of ROI in marketing today
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Automation evolution: How marketers think about and choose email marketing software today
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Lifecycle marketing lessons: 10 marketers discuss overcoming lifecycle marketing challenges
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Mastering lifecycle marketing: A comprehensive guide to marketing throughout the customer journey
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Building your martech stack: Why the customer experience should be at the forefront of technology decisions
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"Never miss a chance to reward a prospect or customer": One marketer's blueprint for lifecycle marketing campaigns
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Out of the weeds: How to build a high-level marketing automation strategy that drives better customer experiences
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Automate that: Types of marketing automation and how they're evolving in the AI era
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Go-to-market: How combining digital tactics with human connections can help a startup soar
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"It's about getting creative": Achieving remarkable results on a limited marketing budget
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Lifecycle marketing that gets results: 13 marketers share their top tips for building successful lifecycle campaigns
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"Marketing is an art and a science"
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How to protect your email sender reputation:
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Product Updates
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Harnessing the Benefits of User Research in Your Marketing
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"Don't test for testing's sake": Why this marketer is taking a hyper-targeted approach to testing and personalization
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Orchestrating the customer journey: Laying the foundations for lifecycle marketing campaigns
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Losing patients: Why some healthcare marketing misses the mark, and what to do about it
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Deep dives
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Adapting to the changing buyer
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Competitive content: Why this marketing director is "building a newsroom inside a marketing department"
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Retention & Revenue Series Part IV: How gamification can supercharge adoption
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Data-driven disruption: A conversation about the future of data in a changing marketing landscape
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Lead scoring today: A candid conversation about its current limitations and opportunities for optimization
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Insights from an investor: Why data storytelling is crucial to funding
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Retention & Revenue Series Part V: How to leverage exclusivity to drive more revenue from your highest-value accounts
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Retention & Revenue Series Part VI: Why community-led initiatives are key to long-term retention
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"Momentum breeds momentum": Why the downturn is an opportunity to abandon incrementalism and take big swings
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The most boring growth strategy ever and why you should do it
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What are tracked forms? Plus how to create them in Ortto
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A framework for growth that is actually good
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A Fintech marketer on content creation, SEO, and why ChatGPT is "the most well-equipped brainstorm partner ever"
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Breaking up with Mark Zuckerberg
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Data reporting in a downturn: A marketer's toolkit for demonstrating marketing ROI
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Why we built an AI-powered live chat alternative to Intercom and other existing solutions
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Introducing Typeform for Ortto
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A marketing director on the three questions that should underpin every marketing strategy
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Multi-language email marketing now available
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From inbox to everywhere: How email marketing empowers omnichannel success
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Growth marketing strategies for every stage of the funnel
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We need to talk about data
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Everything you need to know about the ecommerce customer journey
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How to set up Scores for leads and customers
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What is ad retargeting?
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8 things custom fields will tell you about your customer's behavior
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7 SaaS trends to watch in 2023
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How and why to use Ortto's new Twitter integration
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The ultimate guide to customer journey marketing
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Building an Effective Lifecycle Operations Strategy: Lessons from a MarkOps Expert
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Nonprofit marketing strategy
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HubSpot CRM integration and Ortto's new Asset manager
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Introducing Ortto's Templates directory
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