Zeta Global

Planning Before (and Beyond) RFPing CDP Vendors

Article

Planning Before (and Beyond) RFPing CDP Vendors

Insider's Guide to Quickly Assessing CDP Vendors

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Insider's Guide to Quickly Assessing CDP Vendors

4 Commandments for Marketers in Times of Inflation

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4 Commandments for Marketers in Times of Inflation

The Comprehensive Guide to CDP Vendor Questioning

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The Comprehensive Guide to CDP Vendor Questioning

8 Tips for Optimizing Email Subject Lines According to Zeta AI

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8 Tips for Optimizing Email Subject Lines According to Zeta AI

Ask an Email Expert: Maximizing Email Content in Marketing

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Ask an Email Expert: Maximizing Email Content in Marketing

5 Key Trends to Watch in Email marketing

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5 Key Trends to Watch in Email marketing

iOS 15 Mail Privacy Protection: Benchmarking & Performance

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iOS 15 Mail Privacy Protection: Benchmarking & Performance

Ask the Email Expert: What Unsubscribes Teach Us about Data Strategy -

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Ask the Email Expert: What Unsubscribes Teach Us about Data Strategy -

Customer Data Platforms: What You Need to Know About CDPs

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Customer Data Platforms: What You Need to Know About CDPs

Three Big-Picture Benefits Of No-code/Low-code For Marketers

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Three Big-Picture Benefits Of No-code/Low-code For Marketers

When Will My Platform Choice Pay Off? Seven Considerations When Assessing Time To Value

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When Will My Platform Choice Pay Off? Seven Considerations When Assessing Time To Value

No-Code/Low-Code Makes Innovation Every Team's Job

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No-Code/Low-Code Makes Innovation Every Team's Job

Ask the Email Expert: Creating Personalization in Email

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Ask the Email Expert: Creating Personalization in Email

New Research Makes It Clear: CDPs Need an Upgrade

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New Research Makes It Clear: CDPs Need an Upgrade

Ask an Email Expert: Creating Personalization Magic with Microsite Emails

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Ask an Email Expert: Creating Personalization Magic with Microsite Emails

Is Your Customer Data an Asset or a Liability?

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Is Your Customer Data an Asset or a Liability?

Zeta Pulse on Today's Consumer: Travel, Retail, Work, and More

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Zeta Pulse on Today's Consumer: Travel, Retail, Work, and More

How Netflix's Ads Announcement Could Change the CTV Landscape

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How Netflix's Ads Announcement Could Change the CTV Landscape

Marketing is About to Transform: 5 Key Email Trends to Watch: Zeta Global

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Marketing is About to Transform: 5 Key Email Trends to Watch: Zeta Global

A Moment with Juliet Schuler: "Take Charge of Your Own Career"

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A Moment with Juliet Schuler: "Take Charge of Your Own Career"

Trademarks of an ESP Leader - For 2022 & Beyond

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Trademarks of an ESP Leader - For 2022 & Beyond

Zeta & Mediahub: Bridging the Inclusivity Gap in MarTech and AdTech

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Zeta & Mediahub: Bridging the Inclusivity Gap in MarTech and AdTech

Recognizing and Reducing Tech Debt in 2022

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Recognizing and Reducing Tech Debt in 2022

Marketing Trends: 9 that will Define 2022 for Brands Across the World

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Marketing Trends: 9 that will Define 2022 for Brands Across the World

Zeta Marketing Platform Achieves Record Activity During Thanksgiving Week

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Zeta Marketing Platform Achieves Record Activity During Thanksgiving Week

Zeta Live: 5 Key Themes Shaping the Future of Marketing

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Zeta Live: 5 Key Themes Shaping the Future of Marketing

Chasing Causal Holy Grails: Quantifying Advertising Success

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Chasing Causal Holy Grails: Quantifying Advertising Success

Data-Driven Intelligence for Full-Funnel Marketing

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Data-Driven Intelligence for Full-Funnel Marketing

Unwrapping the Biggest Holiday Retail Trends of 2021

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Unwrapping the Biggest Holiday Retail Trends of 2021

What Is People-Based Search and How Does It Work?

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What Is People-Based Search and How Does It Work?

Automotive Consumers Shift Gears Towards SUVs

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Automotive Consumers Shift Gears Towards SUVs

Health Insurance in the COVID Era

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Health Insurance in the COVID Era

CDP Plus

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CDP Plus

Zeta | The Best Ways to Measure Marketing Results

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Zeta | The Best Ways to Measure Marketing Results

Back to Office Plans Will Power a Wave of Resignations

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Back to Office Plans Will Power a Wave of Resignations

Apple Mail Privacy Protection: What is it and how will it change email marketing?

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Apple Mail Privacy Protection: What is it and how will it change email marketing?

The Ultimate Back to School Marketing Checklist

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The Ultimate Back to School Marketing Checklist

American Interest in the Olympics Hits a Low

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American Interest in the Olympics Hits a Low

Why Using Retina Images in Email Matters for Marketing

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Why Using Retina Images in Email Matters for Marketing

Zeta Unveils New Master Data Management Innovation, Eliminating Dependency on IT

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Zeta Unveils New Master Data Management Innovation, Eliminating Dependency on IT

Apple Mail Privacy Protection: What Marketers Can Do Now and the Permanent Changes Ahead

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Apple Mail Privacy Protection: What Marketers Can Do Now and the Permanent Changes Ahead

5 Tips for Back to School Marketing

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5 Tips for Back to School Marketing

Thank You for Everything

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Thank You for Everything

5 Back to School Marketing Ideas for Retailers

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5 Back to School Marketing Ideas for Retailers

Utilizing Ensemble Models for Marketing Campaigns

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Utilizing Ensemble Models for Marketing Campaigns

How to Write Better Subject Lines in Less Time

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How to Write Better Subject Lines in Less Time

Zeta Marketing | 7 Summer Marketing Campaigns You Will Love

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Zeta Marketing | 7 Summer Marketing Campaigns You Will Love

What Makes a Great Email Newsletter?

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What Makes a Great Email Newsletter?

Google Presses "Pause" on Canceling Third-Party Cookies

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Google Presses "Pause" on Canceling Third-Party Cookies

7 Tips for Writing Engaging Email Subject Lines

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7 Tips for Writing Engaging Email Subject Lines

5 B2C Marketing Statistics to Know for Summer 2021

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5 B2C Marketing Statistics to Know for Summer 2021

Why Relying Too Much on Existing Customers Is Dangerous

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Why Relying Too Much on Existing Customers Is Dangerous

5 Great Ideas for Unsubscribe Emails

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5 Great Ideas for Unsubscribe Emails

How To: Online Behavioral Targeting with Personalized Lightbox Popups

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How To: Online Behavioral Targeting with Personalized Lightbox Popups

Evolving Consumer Expectations for Marketing Personalization

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Evolving Consumer Expectations for Marketing Personalization

Email marketing for B2B and B2C brands-How are they different?

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Email marketing for B2B and B2C brands-How are they different?

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How to Use an Omnichannel Strategy for Your Retail Brand

New Data Shows Vaccinated Americans Are More Hesitant to Travel Than Unvaccinated Americans

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New Data Shows Vaccinated Americans Are More Hesitant to Travel Than Unvaccinated Americans

Relationship Marketing: Artificial Intelligence for the Customer Experience

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Relationship Marketing: Artificial Intelligence for the Customer Experience

Myths About Addressable Advertising

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Myths About Addressable Advertising

Explaining the Turbulence Around Addressability

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Explaining the Turbulence Around Addressability

What Is Incrementality Measurement and How Does It Work?

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What Is Incrementality Measurement and How Does It Work?

5 Hidden Costs of Incrementality

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5 Hidden Costs of Incrementality

Customer Acquisition Versus Performance Marketing

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Customer Acquisition Versus Performance Marketing

How To Increase Customer Engagement With Website Personalization

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How To Increase Customer Engagement With Website Personalization

3 Next-Generation Lookalike Modeling Trends for Marketing and Advertising

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3 Next-Generation Lookalike Modeling Trends for Marketing and Advertising

Why Email Can't Be Overlooked for Customer Acquisition

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Why Email Can't Be Overlooked for Customer Acquisition

How To Decrease Cart Abandonment With Website Personalization

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How To Decrease Cart Abandonment With Website Personalization

What Does a Next-Generation ID Graph Look Like?

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What Does a Next-Generation ID Graph Look Like?

How to engage millennials through email marketing

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How to engage millennials through email marketing

What Is the Zeta Data Cloud? How Does it Help Marketers?

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What Is the Zeta Data Cloud? How Does it Help Marketers?

What is Zeta's Approach to Artificial Intelligence?

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What is Zeta's Approach to Artificial Intelligence?

Zeta's Approach to Programmatic Advertising

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Zeta's Approach to Programmatic Advertising

What Is Zeta's Approach to Website Personalization?

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What Is Zeta's Approach to Website Personalization?

Making the Most of Identity Resolution Technology

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Making the Most of Identity Resolution Technology

Top 5 Financial Lessons Learned From COVID-19

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Top 5 Financial Lessons Learned From COVID-19

Data Activation Scales Valuable, Personalized Experiences

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Data Activation Scales Valuable, Personalized Experiences

What is Zeta's Opportunity Explorer?

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What is Zeta's Opportunity Explorer?

How Do Onsite Recommendations Elevate the Customer Experience?

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How Do Onsite Recommendations Elevate the Customer Experience?

Zeta Celebrates Data Privacy Day 2021

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Zeta Celebrates Data Privacy Day 2021

4 Ways to Grow Your eCommerce Conversion Rates This Holiday Season

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4 Ways to Grow Your eCommerce Conversion Rates This Holiday Season

3 Approaches to Omnichannel Every Marketer Should Know

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3 Approaches to Omnichannel Every Marketer Should Know

9 Ways Marketers Can Increase Ecommerce Customer Retention | Zeta

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9 Ways Marketers Can Increase Ecommerce Customer Retention | Zeta

Difference between last-click measurement and deterministic measurement

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Difference between last-click measurement and deterministic measurement

What Is the Zeta Marketing Platform?

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What Is the Zeta Marketing Platform?

3 Considerations for Marketing in the New Year

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3 Considerations for Marketing in the New Year

How Marketers Can Better Engage Gen Z Using Content

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How Marketers Can Better Engage Gen Z Using Content

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What Are Brand Indicators for Message Identification?

Does Dark Mode Matter for Email Marketing?

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Does Dark Mode Matter for Email Marketing?

4 Keys to Building a Positive Customer Experience Online for Retailers

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4 Keys to Building a Positive Customer Experience Online for Retailers

The 3 Layers of Email Authentication Protocol

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The 3 Layers of Email Authentication Protocol

Are CDPs Worth the Investment?

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Are CDPs Worth the Investment?

5 Email Marketing Tips for the Holidays

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5 Email Marketing Tips for the Holidays

5 Ways to Transform Customer Data into Actionable Holiday Campaigns

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5 Ways to Transform Customer Data into Actionable Holiday Campaigns

Projections Retailers Need to Know for Black Friday and Cyber Monday

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Projections Retailers Need to Know for Black Friday and Cyber Monday

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