Associated with
William Sears
Posted Apr 20, 2022
•
4 min read
Is Your Customer Data an Asset or a Liability?
I've had many roles and responsibilities over the years, but most of my career has been about one thing: managing and curating data to help marketers make better decisions. "Who's buying our products? How many impressions does it take to get a response? What is the optimal price?" Now, with so much consumer behavior taking [...]
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