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New North exists to help B2B technology companies grow with better marketing – because B2B technology marketing is hard.
We’ve found that companies in the B2B tech space are selling high-price-point offerings to niche audiences. That’s a difficult task, especially when clients don’t fully understand the value that companies provide. As a result, too many organizations are spending marketing budgets without a clear strategic plan and little hope for measurable results.
But marketing doesn’t have to be a mystery.
We’ve helped Fortune 500 firms and growing tech startups to hit growth goals, enter new markets, and get acquired. Our strategies are driven by data and our results are measurable. Today, after years of honing processes and assembling an expert team, New North is built to make B2B technology marketing easier – and more effective.
Partner
Justuno is an AI-powered visitor conversion platform trusted by Shopify retailers of all size. Utilizing billions of data-points, it provides intelligent lead capture, personalized website messaging, and actionable insights that turn clicks into conversions. From upsell and cross-sell to exit offers and abandoned cart recovery, messaging banners, and more — Justuno has it all.
• Advanced Pop-Ups & On-Site Messaging
The simplest and most effective way to build your email list, generate sales
MagicLinks powers social commerce through an exclusive marketplace for video influencers and the world’s leading brands. Our technology enables creators to share the products they love with their fans and serves leading brands seeking scalable, data-backed influencer campaign solutions, with dependable ROI and 100% sales data reporting.
Marketing AI Institute helps marketers build a competitive advantage with AI by providing expert content, online education, interactive tools, strategic consulting, and live events.
Since 2016, we've published more than 900 articles to help marketers understand, pilot and scale AI. We track and analyze hundreds of AI-powered vendors with $15+ billion in combined funding. And we partner with top AI-first companies to bring the industry-exclusive insights straight from the cutting-edge of AI adoption and implementation.
This work has turned our team into industry-leading experts on the potential opportunities and practical considerations presented by AI in marketing. We share this expertise through actionable content, online education, and in-depth resources to help you take your company and career to the next level with AI.
MediaRadar revolutionizes ad sales by helping sales executives spend their time pitching and closing deals, instead of researching and preparing. MediaRadar helps sellers determine the best prospects to pursue, which offerings to pitch, and how to position themselves most effectively against their competitors. This SaaS sales-enablement platform is built on the most comprehensive and up-to-date database of multimedia advertising information available.
Pathmatics turns the world’s marketing data into actionable insights.
Pathmatics provides a marketing intelligence platform that helps the world’s top agencies, brands, and publishers answer their digital advertising questions across Facebook, Instagram, Twitter, YouTube, display, mobile, and video.
PayPro Global (founded 2006) is a provider of premium e-commerce solutions designed for software, Saas and digital goods companies. We deliver complete automation of the online sales management & optimization process through highly efficient in-house tools.
Traction Complete enables account-based marketing and account-based selling in Salesforce. The app ensures the dollars marketing is spending on generating leads are given the best opportunity to convert. It instantly enriches a Lead with firmographic data, matches the Lead an Account if it exists in the org and routes it to the right rep. Fast response times matter when it comes to responding to a Lead. The routing capabilities enables sales to act fast and the visualforce component gives custom
WisePops is a conversion tool used by 2,000+ ecommerce and other websites to grow their email list, and promote important events (coupons, sales, new releases).