The Case Study Is Dead. Long Live the Customer Story
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Patricia Lalisan Bautista Patricia Lalisan Bautista
Dan Kalmar Dan Kalmar
Posted Oct 18, 2022 9 min read
The Case Study Is Dead. Long Live the Customer Story

More of a watcher than a reader? Check out the webinar on this topic.   Let me start with a question. Of course, I won't know if you answer it, but I'll trust you and ask the question anyway: When you write case studies, why do you include customer quotes? I assume you think it's [...]

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