As a social media manager, you know the importance of monitoring campaign performance and provide reporting for your team. But are you paying attention to the right metrics–or are you neglecting crucial data? Let's look at how to track the social media metrics that matter and learn why it's critical to focus on the right measurements. What Are Social Media Metrics? Social media metrics are measurements that marketers use to gauge a brand's performance on various social channels. Metrics typically refer to a category of data, such as likes or sentiment. Although social media marketing metrics are similar to key