As many casual tech observers might have recently seen, Samsung released a new device type at their latest Unpacked event (July 10th): the "Samsung Galaxy Ring". This signals a shift in the Smart Ring space.

The Smart Ring space is currently dominated by Smart Ring producing specialists like Oura and Ultrahuman but now the larger brands are beginning to compete by incorporating rings into their existing ecosystems of devices. It also potentially marks the shift from Smart Rings being a small segment of the wearables technology landscape to becoming a main stay in the space.