Associated with
Trinity Nguyen
Christine Maxey
Brian Birkett
Sarah McConnell
Matt Lyman
Posted Jul 3, 2024
•
4 min read
4 B2B Go-to-Market Efficiency Trends to Watch in 2024
In a recent LeanData webinar, B2B sales and marketing leaders discussed the results of the 2024 State of GTM Efficiency Report, identifying trends they're seeing internally, with prospects, and with customers.
So here are the top four GTM efficiency trends to watch, monitor, and in many cases, adopt:
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