An insider look at B2B appointment setting agencies' costs and pricing models to help you choose the best vendor. Created by Kalyna Marketing for Belkins.

Choosing an outsourced appointment setting provider means committing to a long-term partnership. To establish reasonable expectations, you need to answer these 2 questions:

1. What is the pricing model itself really selling?

For example, the pricing page might promise you X amount of leads over a given period with no upfront cost. However, this structure's appeal lies in risk mitigation and cost saving, not a focus on results such as increased revenue.

2. What does the pricing model incentivize?

"Qualified leads" can mean just about anything. If you're paying for each and every poorly defined lead, expect a high volume of low-converting appointments and a very unhappy sales team.

Ultimately, the depth and quality of the deliverables received are based on the resources invested.

If you're ready to pull back the curtain on appointment setting pricing models, keep reading. By the end of this article, you'll have a clear view of what the different pricing models are, what they offer, and how they align with your company's future.

Covered in this piece:
- B2B appointment setting pricing models overview
- Fee-for-service pricing models
- Pay-for-performance pricing models
- Which pricing model is right for you?
- A final point on AI and automation.