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Featured content

Belkins Case Study: How We Produce Content that Consistently Ranks and Converts
Case Study
B2B Appointment Setting Costs & Pricing Models Explained
Article
Why we should set higher standards for content production
Article
SparkToro Case Study: Increasing Product Usage and Educating Customers through Fan-Driven Content
Case Study
How to use fan-driven marketing to foster brand love
Article
How communication issues prevent you from getting buy-in for SEO
Article
Mariya Delano's Fan-Driven Marketing Flywheel | Marketing Powerups #54
Podcast Episode
First Month as a Fractional CMO of a B2B Tech Services Agency for Notion
Video

Most engaged

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Audience Persona Template
Toolkit
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Unleash the Power of LinkedIn: Our Strategy and Why It Works
Article
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Guest Feature: Why Our Content Marketing Agency Won't Adopt ChatGPT or Bing AI
Article
Content Distribution Live: Earning Content Opportunities Through Relationship Building
Article
Modern Day Marketer: Reaching Fewer People, But With Better Content with Mariya Delano of Kalyna Marketing
Podcast Episode
Analyzing Competitor Content
Toolkit
Content Distribution Live Earning Content Distribution Opportunities Through Relationship Building
Podcast Episode
Analyzing The Juice's Five Best-Performing Pieces in March with Mariya Delano
Podcast Episode
Why Our Content Agency Won't Adopt ChatGPT
Article
Google's SGE -  First Impressions from a B2B Content Marketer
Article

Latest Content

Belkins Case Study: How We Produce Content that Consistently Ranks and Converts
Case Study
SparkToro Case Study: Increasing Product Usage and Educating Customers through Fan-Driven Content
Case Study
How to use fan-driven marketing to foster brand love
Article
Why we should set higher standards for content production
Article
How to 'un-ruin' the internet: The ultimate guide for SEOs
Article
How communication issues prevent you from getting buy-in for SEO
Article
Mariya Delano's Fan-Driven Marketing Flywheel | Marketing Powerups #54
Podcast Episode
First Month as a Fractional CMO of a B2B Tech Services Agency for Notion
Video
Outsourced Sales Development vs. In-house: Pros, Cons & Cost
Article
Platform Responsibility: In Defense of Geraldine DeRuiter
Article
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Content Marketing Insights for 2023 Content Marketing Insights for 2023
Playlist Starter Kit
B2B Sales & Lead Generation B2B Sales & Lead Generation
Playlist
Emotional Marketing & Perspectives - ADMD Emotional Marketing & Perspectives - ADMD
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A Guide to SparkToro Playlist A Guide to SparkToro Playlist
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Develop Thought Leadership Content Develop Thought Leadership Content
Playlist

Kalyna Marketing is a boutique marketing agency founded by Mariya Delano in 2021. We provide content-driven marketing help to B2B brands, with a focus on SaaS and technical subject matter. Our services range from organic marketing strategy to content creation & distribution. We believe that companies can achieve better marketing outcomes at lower spend if they look past “best practices” and focus on effectively communicating with their target audiences.

We help B2B brands empower their superfans to build brand awareness, earn more traffic, and increase conversions.

Specialties: Marketing, Content Marketing, SaaS, Digital Marketing, Marketing Strategy, Cybersecurity, Fintech, B2B, B2B Content Marketing, Writing, Notion, Martech, SEO, Content Creation, Content Strategy, Blogs, Reports, Whitepapers, E-books, Technical Writing, Audience Research, Content Research, Content Audit, Content Insights, Helpful Content, SME Interviews, Original Research, Interviews, Content repurposing, Content refresh, SparkToro consulting.

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case studies
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infographic
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podcast episodes
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toolkits
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