What makes a world-class CMO in 2020? And what makes them fail?

Conversational Marketing / Intercom / Podcast Episodes

What makes a world-class CMO in 2020? And what makes them fail?

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Heather Zynczak

Geoffrey Keating

Posted Dec 12, 2020 • 10 min read

What makes a world-class CMO in 2020? And what makes them fail?

Over her 20-year career, Pluralsight's Heather Zynczak has learned a thing or two about what skills make a successful CMO – and what causes them to fail.

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