In our tenth episode, Gil talks about category creation with two people that are making waves in the desktop cloud computing and business gift giving categories.

Panelists for this episode include:

Kris Rudeegraap, CEO, Sendoso and one of the pioneers in creating the corporate gifting / direct mail automation categories
Amitabh Sinha, CEO, Workspot, and one of the pioneers in the remote desktop category

You'll walk away from this episode with an understanding of:

The benefits of focusing on category creation from day one
How to pitch a new category to investors by using an anchor or proxy
The different metrics for measuring the success of a newly created category