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Metadata

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The State of the B2B Podcast Listener
Unlocked
Report
The State of the B2B Podcast Listener
The Juice Claimed The Juice
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Building Your 2023 Marketing Plan
Podcast Episode
Building Your 2023 Marketing Plan
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Best Calls to Action for Digital Marketing (Backed By Data) | Metadata.io
Article
Best Calls to Action for Digital Marketing (Backed By Data) | Metadata.io
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How To Make Big Demand Gen Bets That Beat the House (and Deliver ROI) | Metadata.io
Article
How To Make Big Demand Gen Bets That Beat the House (and Deliver ROI) | Metadata.io
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Prioritizing Customer Retention as a Marketing Team
Podcast Episode
Prioritizing Customer Retention as a Marketing Team
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B2B Marketing Trends for the Rest of 2022
Podcast Episode
B2B Marketing Trends for the Rest of 2022
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How B2B Brands Can Stand Out on LinkedIn
Podcast Episode
How B2B Brands Can Stand Out on LinkedIn
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Turning Sales Objections Into Marketing Content
Podcast Episode
Turning Sales Objections Into Marketing Content
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How to Recession-Proof Your Messaging in a Down Economy
Podcast Episode
How to Recession-Proof Your Messaging in a Down Economy
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Adjusting and Refocusing Your Marketing Strategy
Podcast Episode
Adjusting and Refocusing Your Marketing Strategy
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Latest Content

How Navvatic Cut Its Sales Cycle By 59% in Less Than Two Years
Article
How Navvatic Cut Its Sales Cycle By 59% in Less Than Two Years
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How the Best B2B Marketers Untangle the Mystery of Attribution and ROI
Article
How the Best B2B Marketers Untangle the Mystery of Attribution and ROI
Metadata Metadata
Creating a Seamless End-to-End Customer Experience in 2024 (Panel)
Event Session
Creating a Seamless End-to-End Customer Experience in 2024 (Panel)
Ascent Conference Claimed Ascent Conference
Modern Marketer Guide: Building the B2B Marketing Dream Team
Article
Modern Marketer Guide: Building the B2B Marketing Dream Team
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Slowing down your strategy
Podcast Episode
Slowing down your strategy
Metadata Metadata
How I cut my sales cycle by 50$ via a buyers first approach
Video
How I cut my sales cycle by 50$ via a buyers first approach
Metadata Metadata
The risks I took to make ClickUp the #1 brand in productivity
Video
The risks I took to make ClickUp the #1 brand in productivity
Metadata Metadata
Your guide to AI x marketing
Video
Your guide to AI x marketing
Metadata Metadata
How to use events and AI to create integrated multi-channel campaigns
Video
How to use events and AI to create integrated multi-channel campaigns
Metadata Metadata
Marketing and sales 101
Video
Marketing and sales 101
Metadata Metadata

Articles

137
How Navvatic Cut Its Sales Cycle By 59% in Less Than Two Years
Article
How Navvatic Cut Its Sales Cycle By 59% in Less Than Two Years
How the Best B2B Marketers Untangle the Mystery of Attribution and ROI
Article
How the Best B2B Marketers Untangle the Mystery of Attribution and ROI
Modern Marketer Guide: Building the B2B Marketing Dream Team
Article
Modern Marketer Guide: Building the B2B Marketing Dream Team
How I Reach B2B Audiences Across Channels in 2023
Article
How I Reach B2B Audiences Across Channels in 2023
Campaigns and budget setup
Article
Campaigns and budget setup
Boosting Paid Social ROI: The Impact of Enabling Pipeline Optimization
Article
Boosting Paid Social ROI: The Impact of Enabling Pipeline Optimization
Is paid social advertising still worth it in 2023?
Article
Is paid social advertising still worth it in 2023?
The Next Big Thing in B2B Marketing: LinkedIn Thought Leader Ads
Article
The Next Big Thing in B2B Marketing: LinkedIn Thought Leader Ads
We're Breaking Free: Why It's Time for Demand Gen Marketers to Own Their Data
Article
We're Breaking Free: Why It's Time for Demand Gen Marketers to Own Their Data
Unpacking the Rise of ABM and Ungated Content for B2B Marketers
Article
Unpacking the Rise of ABM and Ungated Content for B2B Marketers
Metadata for Finance Leaders | Get more out of your spend
Article
Metadata for Finance Leaders | Get more out of your spend
Marketers do more with Metadata
Article
Marketers do more with Metadata
Metadata.io Ranks No. 1870 on the 2023 Inc. 5000
Article
Metadata.io Ranks No. 1870 on the 2023 Inc. 5000
Budgeting, Pacing, and Optimizing to Maximize Your Ad Dollars
Article
Budgeting, Pacing, and Optimizing to Maximize Your Ad Dollars
Using Web Personalization to Create Better Buying Experiences
Article
Using Web Personalization to Create Better Buying Experiences
Building B2B Audiences Across Native Ad Channels with Metadata
Article
Building B2B Audiences Across Native Ad Channels with Metadata
Reporting Doesn't Have to Be a Nightmare
Article
Reporting Doesn't Have to Be a Nightmare
See what's under the Metadata hood
Article
See what's under the Metadata hood
Managing Your Paid Media Budget Like a Performance Marketing Pro
Article
Managing Your Paid Media Budget Like a Performance Marketing Pro
Don't let your traffic go to waste
Article
Don't let your traffic go to waste
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Case Studies

10
How Gainsight Segmented Their Way to $4.8M in Pipeline
Case Study
How Gainsight Segmented Their Way to $4.8M in Pipeline
How Monte Carlo Used Campaign Experimentation to Create $6.1M in Pipeline
Case Study
How Monte Carlo Used Campaign Experimentation to Create $6.1M in Pipeline
How Qualified Activated Their Intent Data and Influenced $6.9M in Pipeline
Case Study
How Qualified Activated Their Intent Data and Influenced $6.9M in Pipeline
How Automation Anywhere Increased Their Average Deal Size by 36% With Facebook Ads
Case Study
How Automation Anywhere Increased Their Average Deal Size by 36% With Facebook Ads
How ThoughtSpot Activated Their Intent Data and Generated $5M in Pipeline
Case Study
How ThoughtSpot Activated Their Intent Data and Generated $5M in Pipeline
How Fivetran Increased Conversion by 3X and Generated $6M in Pipeline Using Metadata
Case Study
How Fivetran Increased Conversion by 3X and Generated $6M in Pipeline Using Metadata
How Pendo Reduced Their Cost-per-MQL on Facebook by 80%
Case Study
How Pendo Reduced Their Cost-per-MQL on Facebook by 80%
How SocialChorus Generated $6M in Revenue Using Metadata
Case Study
How SocialChorus Generated $6M in Revenue Using Metadata
How Eightfold.ai Triggered 26 Opportunities and $8M in Pipeline With Metadata
Case Study
How Eightfold.ai Triggered 26 Opportunities and $8M in Pipeline With Metadata
How BigID Generated $1.5M in Pipeline with Metadata
Case Study
How BigID Generated $1.5M in Pipeline with Metadata

Event Sessions

1

Podcast Episodes

145
Slowing down your strategy
Podcast Episode
Slowing down your strategy
Let's get personal: transforming B2B GTM strategies to be more human
Podcast Episode
Let's get personal: transforming B2B GTM strategies to be more human
The Last Class of Demand Gen U... for Now
Podcast Episode
The Last Class of Demand Gen U... for Now
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Turning Sales Objections Into Marketing Content
Podcast Episode
Turning Sales Objections Into Marketing Content
Prioritizing Customer Retention as a Marketing Team
Podcast Episode
Prioritizing Customer Retention as a Marketing Team
Adjusting and Refocusing Your Marketing Strategy
Podcast Episode
Adjusting and Refocusing Your Marketing Strategy
Creating Laser-Focused Audiences for Your Campaigns
Podcast Episode
Creating Laser-Focused Audiences for Your Campaigns
How to Recession-Proof Your Messaging in a Down Economy
Podcast Episode
How to Recession-Proof Your Messaging in a Down Economy
Moving from MQLs to Pipeline and Revenue
Podcast Episode
Moving from MQLs to Pipeline and Revenue
Standing Up PLG at Metadata
Podcast Episode
Standing Up PLG at Metadata
How B2B Brands Can Stand Out on LinkedIn
Podcast Episode
How B2B Brands Can Stand Out on LinkedIn
Internal Marketing Is Just As Important As External Marketing
Podcast Episode
Internal Marketing Is Just As Important As External Marketing
How We Ran a No-Meeting Experiment and Got More Done
Podcast Episode
How We Ran a No-Meeting Experiment and Got More Done
How to Optimize Your Ad Accounts for Success
Podcast Episode
How to Optimize Your Ad Accounts for Success
What Good Demand Gen Will Look Like in 2023
Podcast Episode
What Good Demand Gen Will Look Like in 2023
Year in Review: Looking Back on 2022
Podcast Episode
Year in Review: Looking Back on 2022
Creatives vs. Marketers: Can't We All Just Get Along?
Podcast Episode
Creatives vs. Marketers: Can't We All Just Get Along?
Learning and Growing as a Marketing Leader
Podcast Episode
Learning and Growing as a Marketing Leader
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Marketing Campaign Planning (The Good, The Bad, and The Ugly)
Podcast Episode
Marketing Campaign Planning (The Good, The Bad, and The Ugly)
🧃
Changing the Narrative with Comparison Pages
Podcast Episode
Changing the Narrative with Comparison Pages
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Reports

1

Toolkits

2

Videos

45
How I cut my sales cycle by 50$ via a buyers first approach
Video
How I cut my sales cycle by 50$ via a buyers first approach
The risks I took to make ClickUp the #1 brand in productivity
Video
The risks I took to make ClickUp the #1 brand in productivity
Your guide to AI x marketing
Video
Your guide to AI x marketing
How to use events and AI to create integrated multi-channel campaigns
Video
How to use events and AI to create integrated multi-channel campaigns
Marketing and sales 101
Video
Marketing and sales 101
Demand KPI's you should be measuring (and probably arent)
Video
Demand KPI's you should be measuring (and probably arent)
Rethinking LinkedIn: How to drive demand using LinkedIn
Video
Rethinking LinkedIn: How to drive demand using LinkedIn
Adjusting investor expectations in the age of AI
Video
Adjusting investor expectations in the age of AI
Ask, listen, act: using insights to supercharge your marketing strategies
Video
Ask, listen, act: using insights to supercharge your marketing strategies
Find your B2B buyers on B2C channels
Video
Find your B2B buyers on B2C channels
Website Health: The Missing Piece in Your Demand Gen Machine
Video
Website Health: The Missing Piece in Your Demand Gen Machine
How to Maximize Ad Spend with the Trifecta for Marketing
Video
How to Maximize Ad Spend with the Trifecta for Marketing
The Billion Dollar Brand Cookbook
Video
The Billion Dollar Brand Cookbook
Doing More with Less
Video
Doing More with Less
5 Product Video Trends You'll See in 2023
Video
5 Product Video Trends You'll See in 2023
Using Data to Build a Demand Generation Engine
Video
Using Data to Build a Demand Generation Engine
What's Next for the Marketing OS
Video
What's Next for the Marketing OS
How AI Writing is Changing Demand Generation
Video
How AI Writing is Changing Demand Generation
How to Win Beyond The Product
Video
How to Win Beyond The Product
Customers | Metadata.io
Video
Customers | Metadata.io
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Webinars

27
How ProfitWell Abandoned Inbound Marketing To Become a Media Company
Webinar
How ProfitWell Abandoned Inbound Marketing To Become a Media Company
Blending Product-led Growth with a Sales-led GTM Motion
Webinar
Blending Product-led Growth with a Sales-led GTM Motion
Content-Led Growth: How to a Build a Wildly Effective Content Strategy
Webinar
Content-Led Growth: How to a Build a Wildly Effective Content Strategy
What the Top 1% of B2B Storytellers Do Differently
Webinar
What the Top 1% of B2B Storytellers Do Differently
Drowning in a Sea of Sameness: 8.5 Ways for Your Marketing to Stand-Out
Webinar
Drowning in a Sea of Sameness: 8.5 Ways for Your Marketing to Stand-Out
Moving from A/B Testing to Consistent Experimentation
Webinar
Moving from A/B Testing to Consistent Experimentation
5 Things Leaders Must Do To Build a Successful GTM Plan
Webinar
5 Things Leaders Must Do To Build a Successful GTM Plan
From Marketer to Marketing Leader
Webinar
From Marketer to Marketing Leader
Punchy Messaging: How to Write Messaging That Hits the Mark
Webinar
Punchy Messaging: How to Write Messaging That Hits the Mark
Crafting Landing Pages and Social Ads That Actually Convert
Webinar
Crafting Landing Pages and Social Ads That Actually Convert
Building a Paid Media Strategy In a Down Economy
Webinar
Building a Paid Media Strategy In a Down Economy
How SaaS Brands Can Win in Commoditized Markets
Webinar
How SaaS Brands Can Win in Commoditized Markets
How to Build the Highest Performing Ad Creative
Webinar
How to Build the Highest Performing Ad Creative
Why Creativity Matters in B2B Marketing
Webinar
Why Creativity Matters in B2B Marketing
Grow Your Audience With Shareworthy Content
Webinar
Grow Your Audience With Shareworthy Content
Creativity Class: 9 Ways to Have Good Copywriting Ideas
Webinar
Creativity Class: 9 Ways to Have Good Copywriting Ideas
How B2B Brands Can Use Creators To Build Awareness and Stand Out
Webinar
How B2B Brands Can Use Creators To Build Awareness and Stand Out
Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine
Webinar
Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine
Small Ops Wins Deserve Way More Credit
Webinar
Small Ops Wins Deserve Way More Credit
Category Creation: How to Build a Movement
Webinar
Category Creation: How to Build a Movement
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Metadata is a demand generation platform that helps B2B marketers automate their paid campaigns and drive more revenue. Through AI and machine learning, Metadata eliminates manual and repetitive work so you can focus on strategy and creativity. B2B marketers at Zoom, Okta, and ThoughtSpot rely on Metadata to generate more revenue from their paid campaigns.

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137
articles
10
case studies
1
event session
145
podcast episodes
1
report
2
toolkits
45
videos
27
webinars