Preparing to Steer Through a Sea of Uncertainty - John Buten
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John Buten John Buten
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Preparing to Steer Through a Sea of Uncertainty - John Buten

This episode of Revenue Today features guest host Iris Zarecki, Director of Product Marketing at Explorium, for a discussion on Market Segmentation Strategies Steering Through Uncertainty. Today, she is joined by John Buten, Principal Analyst at Forrester, to talk about market segmentation going into 2023.