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at both start-ups and corporates. A unique blend of knowledge in technology and marketing, combined with passion for the art and science of marketing to international enterprises, which helps me bridge the gap between development teams and the market, and make significant impact on business goals.
I help high-tech companies and start-ups define and execute winning market strategies, attract and retain customers, and increase sales. I focus on 4 main areas:
• Product marketing – Market research and competitive analysis for the product domain that will improve the product definition, positioning and roadmap; Working together with the development product managers to identify and deliver missing functionalities; Identify possible partnerships; Create sales materials and presentations.
• Strategy, planning and execution – messaging and positioning, branding, competitive analysis, content planning and execution, working effectively with industry analysts.
• Business development and partner enablement – Identify and develop the right partner eco-system to bring your technology to the market.
• Digital and content marketing - Building and improving your digital presence – web site, Linkedin, blogs, articles, videos; digital strategy and campaign execution, google ads etc.
My specialties:
Marketing Strategy, B2B Marketing, Go-to-market Strategy, Product Marketing, Content Marketing, Inbound and Outbound Marketing, Marketing Automation, Brand, Storytelling, PR, Advertising, Lead Generation and Nurturing, SaaS, Cloud, Cyber, Digital Marketing, SEO, PPC, Google Analytics, Events, Budget Management, Business Development, Social Media Marketing, Exhibitions, Product Launches, High-tech.