B2B Marketing Playbooks, Trashing Lead Gen, and Cracking The Code

Lead-to-Account Matching and Routing / Chili Piper / Podcast Episodes

Associated with

Kaylee Edmondson

Edward Ford

30 min read

B2B Marketing Playbooks, Trashing Lead Gen, and Cracking The Code | Edward Ford @ Supermetrics

Chili Piper

On today's episode I got to join Edward Ford on The Growth Hub Podcast. This episode is lifting the lid on where the marketing playbook is going. I share my thoughts on how B2B SaaS companies should be gearing up for the future, we talk about the old playbook, the dark funnel, getting buy in, and measuring success. Dive in! I'll see ya on the other side. ✌️

Other content from Chili Piper

Explore all

🧃