The birth of Lexer's CDP: Shaping the next generation of retail technology
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21 min read
The birth of Lexer's CDP: Shaping the next generation of retail technology
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Wasted money, wasted time, and wasted experiences affect both companies and consumers. Every martech solution attempts to solve this problem in its own way, be it by tightening up timelines, strengthening confidence in decisions, or reinforcing the exchange of value between company and consumer with enhanced customer experiences.

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