Associated with
Jonathan Riftin
Posted Feb 24, 2022
•
5 min read
Using Retention Data to Fuel Acquisition? Well, Only if You Want To Acquire Better Customers
A few years ago, we told you how you can use Facebook Custom Audiences to run retention campaigns on the social media network. Now we're here to tell you how Optimove clients are leveraging their CRM Marketing behavioral data to improve their regular FB ads campaigns. Cause we're all about breaking siloes
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