Closed ecosystems are now the structure of modern media
Associated with
Bill Wise Bill Wise
4 min read
Closed ecosystems are now the structure of modern media

In the annals of advertising, the phenomenon of closed ecosystems or 'walled gardens,' was a distinct, often contentious outlier in the realm of the omnichannel mix. The trifecta of internet behemoths – Google, Facebook, and Amazon – ascended the media hierarchy by integrating identity data with...

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