As one of the founding members of the PLG community, we see it as our responsibility to share insights and lessons learned for PLG entrepreneurs all over the world. We've noticed a number of subtle, but crucial shifts in the way leading PLG entrepreneurs are building their businesses and today are summarizing those shifts in OpenView's 11 Principles for PLG. Individually, each might not raise an eyebrow. Together, we believe these 11 principles constitute a new era for PLG: the Age of Connected Work.