‎Watch the video version here: https://youtube.com/live/NrcpbnHouPk

2024 is the year when the cookie finally crumbles.

Google says by the end of the year, it expects to fully remove third-party cookies for all of its Chrome users.

Of course, the real advertisers know that the solution to all this is to invest in your own first-party data.

And that's what I discussed with Ronan Carrein in this episode of PPC Town Hall.

Ronan is a former Googler who worked in the product strategy, sales operations, and data solutions teams. Right now, he's the COO at Better & Stronger, a digital marketing agency based in Lyon, France.

Tune into this episode to learn:

- Why most marketers misunderstand first-party data

- Why actively collecting first-party data is great for your business

- How to improve your ad performance using first-party data

- How to maintain data hygiene and

- What's the future of data privacy regulation in the U.S.