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Google Confirms Inflating CPCs: What Advertisers Need to Know
Google Confirms Inflating CPCs: What Advertisers Need to Know
Oct 20, 2023
Article
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7 Ways to Stop Google Ads From Wasting Your PPC Budget
7 Ways to Stop Google Ads From Wasting Your PPC Budget
Oct 20, 2023
Article
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How to Use ChatGPT Code Interpreter to Analyze Your PPC Campaigns | PPC Town Hall 90
How to Use ChatGPT Code Interpreter to Analyze Your PPC Campaigns | PPC Town Hall 90
Mar 19, 2024
Podcast Episode
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10 Expert Tips to Create a High-Converting Video Landing Page for Your PPC Campaign
10 Expert Tips to Create a High-Converting Video Landing Page for Your PPC Campaign
Jun 19, 2023
Article
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PPC Town Hall 49: Deliver Top-Notch Results Using Responsive Search Ads
PPC Town Hall 49: Deliver Top-Notch Results Using Responsive Search Ads
Mar 18, 2022
Video
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Google Responsive Search Ads Guide for 2023
Google Responsive Search Ads Guide for 2023
Jul 20, 2023
Article
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‎PPC Town Hall: Google Analytics 4 for PPC: Step-by-step setup process, tips, tricks, & features | PPC Town Hall 75 on Apple Podcasts
‎PPC Town Hall: Google Analytics 4 for PPC: Step-by-step setup process, tips, tricks, & features | PPC Town Hall 75 on Apple Podcasts
May 18, 2023
Podcast Episode
Optmyzr Optmyzr
PPC automation: How the world's best PPC agencies adapt and thrive | PPC Town Hall 61
PPC automation: How the world's best PPC agencies adapt and thrive | PPC Town Hall 61
Aug 18, 2022
Webinar
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Performance Max:Google shares best practices for the 2022 Holiday season
Performance Max:Google shares best practices for the 2022 Holiday season
Nov 18, 2022
Podcast Episode
Optmyzr Optmyzr
Meta Ads: Running effective ads in an iOS 17 world + Tips for Q4 | PPC Town Hall 79
Meta Ads: Running effective ads in an iOS 17 world + Tips for Q4 | PPC Town Hall 79
Sep 19, 2023
Webinar

Latest Content

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The 2025 Tariff Crisis: What It Means for Advertisers (And How to Survive It)
The 2025 Tariff Crisis: What It Means for Advertisers (And How to Survive It)
Apr 17, 2025
Article
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Amazon PPC Audit: How to Cut Wasted Ad Spend
Amazon PPC Audit: How to Cut Wasted Ad Spend
Apr 11, 2025
Article
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Introducing RetroEdit™: Change Your Campaign Results...Retroactively!
Introducing RetroEdit™: Change Your Campaign Results...Retroactively!
Apr 01, 2025
Article
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How to Choose the Right PPC Bid Management Tool for Your Needs (+ 6 Top Picks)
How to Choose the Right PPC Bid Management Tool for Your Needs (+ 6 Top Picks)
Mar 14, 2025
Article
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Ecommerce PPC Experts Reveal the Biggest Mistakes Holding You Back in 2025
Ecommerce PPC Experts Reveal the Biggest Mistakes Holding You Back in 2025
Mar 12, 2025
Article
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Google Ads Bid Management 101: A Beginner's Guide to Higher Conversions
Google Ads Bid Management 101: A Beginner's Guide to Higher Conversions
Feb 26, 2025
Article
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The Secret to Lower CPCs and Higher Conversions: PPC Bid Management Explained
The Secret to Lower CPCs and Higher Conversions: PPC Bid Management Explained
Feb 11, 2025
Article
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How to Conduct A Google Ads Audit: A Step-by-Step Guide (+ Checklist)
How to Conduct A Google Ads Audit: A Step-by-Step Guide (+ Checklist)
Feb 04, 2025
Article
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When Help Documentation Is Wrong: PMax API Placement Exclusions Do Work Despite Google Claims
When Help Documentation Is Wrong: PMax API Placement Exclusions Do Work Despite Google Claims
Jan 28, 2025
Article
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9 Powerful Automations to Manage Small Google Ads Accounts
9 Powerful Automations to Manage Small Google Ads Accounts
Jan 23, 2025
Article

Articles

417
The 2025 Tariff Crisis: What It Means for Advertisers (And How to Survive It)
The 2025 Tariff Crisis: What It Means for Advertisers (And How to Survive It)
Amazon PPC Audit: How to Cut Wasted Ad Spend
Amazon PPC Audit: How to Cut Wasted Ad Spend
Introducing RetroEdit™: Change Your Campaign Results...Retroactively!
Introducing RetroEdit™: Change Your Campaign Results...Retroactively!
How to Choose the Right PPC Bid Management Tool for Your Needs (+ 6 Top Picks)
How to Choose the Right PPC Bid Management Tool for Your Needs (+ 6 Top Picks)
Ecommerce PPC Experts Reveal the Biggest Mistakes Holding You Back in 2025
Ecommerce PPC Experts Reveal the Biggest Mistakes Holding You Back in 2025
Google Ads Bid Management 101: A Beginner's Guide to Higher Conversions
Google Ads Bid Management 101: A Beginner's Guide to Higher Conversions
The Secret to Lower CPCs and Higher Conversions: PPC Bid Management Explained
The Secret to Lower CPCs and Higher Conversions: PPC Bid Management Explained
How to Conduct A Google Ads Audit: A Step-by-Step Guide (+ Checklist)
How to Conduct A Google Ads Audit: A Step-by-Step Guide (+ Checklist)
When Help Documentation Is Wrong: PMax API Placement Exclusions Do Work Despite Google Claims
When Help Documentation Is Wrong: PMax API Placement Exclusions Do Work Despite Google Claims
9 Powerful Automations to Manage Small Google Ads Accounts
9 Powerful Automations to Manage Small Google Ads Accounts
Optmyzr's Customer Favorites: Top 6 PPC Tools of 2024
Optmyzr's Customer Favorites: Top 6 PPC Tools of 2024
Black Friday Beats Cyber Monday in Google Ads Sales 2024 – Here's Why
Black Friday Beats Cyber Monday in Google Ads Sales 2024 – Here's Why
7 PPC Automations That Save You From Burnout
7 PPC Automations That Save You From Burnout
How to Choose the Best Keyword Match Type for Your Google Ads Campaign
How to Choose the Best Keyword Match Type for Your Google Ads Campaign
How to Optimize Ecommerce Campaigns with Blended ROAS
How to Optimize Ecommerce Campaigns with Blended ROAS
6 Rule Engine Strategies: How Optmyzr Customers Bypass Google Ads Limitations
6 Rule Engine Strategies: How Optmyzr Customers Bypass Google Ads Limitations
Amazon TACoS 101: Reduce Ad Dependency and Sustain Growth
Amazon TACoS 101: Reduce Ad Dependency and Sustain Growth
Performance Max Study: Data & Tactics
Performance Max Study: Data & Tactics
How to Segment Products in Your Google Shopping Ads Like a Pro
How to Segment Products in Your Google Shopping Ads Like a Pro
Does Optimization Score Affect Google Ads Performance: A Study of 17,380 Ad Accounts
Does Optimization Score Affect Google Ads Performance: A Study of 17,380 Ad Accounts
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Case Studies

23
The Impact of Bidding Strategies on Google Ads Performance
The Impact of Bidding Strategies on Google Ads Performance
Campaign Automator helps SearchLab Digital boost their client's conversion rate by 42% since March 2022
Campaign Automator helps SearchLab Digital boost their client's conversion rate by 42% since March 2022
Eliminate Wasted Spend saves $6000 on irrelevant placements through automated optimizations
Eliminate Wasted Spend saves $6000 on irrelevant placements through automated optimizations
Optmyzr's strategic alerts trim Morefire's workload by 18% per account
Optmyzr's strategic alerts trim Morefire's workload by 18% per account
Matthieu Tran Van sees 10x productivity boost & 28% revenue surge through Optmyzr
Matthieu Tran Van sees 10x productivity boost & 28% revenue surge through Optmyzr
PixelRush reduces time spent on recurring tasks by 75% with Optmyzr's automations
PixelRush reduces time spent on recurring tasks by 75% with Optmyzr's automations
Group Twenty Seven Case Study
Group Twenty Seven Case Study
How Peak Ace AG Uses Optmyzr to Become One of the High-Performing Agencies in Germany
How Peak Ace AG Uses Optmyzr to Become One of the High-Performing Agencies in Germany
Optmyzr empowers WebSavvy to prioritize client profitability over Google's interests
Optmyzr empowers WebSavvy to prioritize client profitability over Google's interests
United Ads implements tailor-made PPC strategies to grow conversions by 40%
United Ads implements tailor-made PPC strategies to grow conversions by 40%
Optmyzr | Driva Case Study
Optmyzr | Driva Case Study
Optmyzr | Bruce Auto Group Case Study
Optmyzr | Bruce Auto Group Case Study
Optmyzr | Mabo Case Study
Optmyzr | Mabo Case Study
Optmyzr | Addi Marketing Case Study
Optmyzr | Addi Marketing Case Study
Optmyzr | Anicca Digital Case Study
Optmyzr | Anicca Digital Case Study
Optmyzr | B&S Media Case Study
Optmyzr | B&S Media Case Study
Optmyzr | Constellation Agency Case Study
Optmyzr | Constellation Agency Case Study
Optmyzr | DealerJazz Case Study
Optmyzr | DealerJazz Case Study
Optmyzr | Epurple Case Study
Optmyzr | Epurple Case Study
Optmyzr | SalesX Case Study
Optmyzr | SalesX Case Study
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Podcast Episodes

155
BONUS: 7 PPC Automations That Save You From Burnout
BONUS: 7 PPC Automations That Save You From Burnout
A PPC Data Analysis Masterclass by Cory Lindholm | PPC Town Hall 96
A PPC Data Analysis Masterclass by Cory Lindholm | PPC Town Hall 96
How Marketers Can Thrive in a Post-third-party Cookie Era
How Marketers Can Thrive in a Post-third-party Cookie Era
How Can PPC, Paid Social, & SEO Teams Unlock Higher Revenue by Working Together
How Can PPC, Paid Social, & SEO Teams Unlock Higher Revenue by Working Together
PPC Survey 2024: Insights, Benchmarks, and Trends in PPC, AI, PMax and More
PPC Survey 2024: Insights, Benchmarks, and Trends in PPC, AI, PMax and More
How to Run High-Performing LinkedIn Ads for B2B
How to Run High-Performing LinkedIn Ads for B2B
PPC Survey 2024: Insights, Benchmarks, and Trends in PPC, AI, PMax and More | PPC Town Hall 91
PPC Survey 2024: Insights, Benchmarks, and Trends in PPC, AI, PMax and More | PPC Town Hall 91
What's Working in Performance Max, First-Party Data, and Generative AI in 2024
What's Working in Performance Max, First-Party Data, and Generative AI in 2024
How to Use ChatGPT Code Interpreter to Analyze Your PPC Campaigns
How to Use ChatGPT Code Interpreter to Analyze Your PPC Campaigns
What's Working in Performance Max, First-Party Data, and Generative AI in 2024 | PPC Town Hall 89
What's Working in Performance Max, First-Party Data, and Generative AI in 2024 | PPC Town Hall 89
Avoid These Costly Mistakes to Create a High-Converting Landing Page | PPC Town Hall 88
Avoid These Costly Mistakes to Create a High-Converting Landing Page | PPC Town Hall 88
How to Use ChatGPT Code Interpreter to Analyze Your PPC Campaigns | PPC Town Hall 90
How to Use ChatGPT Code Interpreter to Analyze Your PPC Campaigns | PPC Town Hall 90
Mastering Competitive Intelligence in PPC | Learn With Optmyzr
Mastering Competitive Intelligence in PPC | Learn With Optmyzr
AI, Third-Party Cookies, CPCs, Attribution & More: How to Prepare for 2024 | PPC Town Hall 85
AI, Third-Party Cookies, CPCs, Attribution & More: How to Prepare for 2024 | PPC Town Hall 85
Ex-Googler Reveals How to ACTUALLY Work With First-Party Data | PPC Town Hall 86
Ex-Googler Reveals How to ACTUALLY Work With First-Party Data | PPC Town Hall 86
Generative AI tips for high-performing Meta Ads for Black Friday & Cyber Monday
Generative AI tips for high-performing Meta Ads for Black Friday & Cyber Monday
How ChatGPT can make you a PPC automation wizard | PPC Town Hall 83
How ChatGPT can make you a PPC automation wizard | PPC Town Hall 83
How to Sell Your Agency: Everything That Happens Before, During, and After | PPC Town Hall 81
How to Sell Your Agency: Everything That Happens Before, During, and After | PPC Town Hall 81
How to level up your PPC game with ChatGPT and PPC scripts | PPC Town Hall 80
How to level up your PPC game with ChatGPT and PPC scripts | PPC Town Hall 80
How to level up your PPC game with ChatGPT and PPC scripts | PPC Town Hall 80
How to level up your PPC game with ChatGPT and PPC scripts | PPC Town Hall 80
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Videos

11
AI, Third-Party Cookies, CPCs, Attribution & More: How to Prepare for 2024 | PPC Town Hall 85
AI, Third-Party Cookies, CPCs, Attribution & More: How to Prepare for 2024 | PPC Town Hall 85
Learn With Optmyzr: The New Reports Experience
Learn With Optmyzr: The New Reports Experience
The Complete Toolkit to Expand Your Advertising Reach With Microsoft Ads | Learn With Optmyzr
The Complete Toolkit to Expand Your Advertising Reach With Microsoft Ads | Learn With Optmyzr
Supercharge your Amazon PPC campaigns this Q4 with this toolkit | Learn With Optmyzr
Supercharge your Amazon PPC campaigns this Q4 with this toolkit | Learn With Optmyzr
The Complete Q4 Shopping PPC Checklist (includes Performance Max) | Learn With Optmyzr
The Complete Q4 Shopping PPC Checklist (includes Performance Max) | Learn With Optmyzr
Automation Layering – Learn With Optmyzr
Automation Layering – Learn With Optmyzr
New Alerts for Greater Control – Learn With Optmyzr
New Alerts for Greater Control – Learn With Optmyzr
Introducing Campaign Automator - Learn With Optmyzr
Introducing Campaign Automator - Learn With Optmyzr
B2B PPC Advertising: How to Overcome Challenges and Generate Higher-Quality Leads | PPC Town Hall 55
B2B PPC Advertising: How to Overcome Challenges and Generate Higher-Quality Leads | PPC Town Hall 55
Automation Layering: How to Stay in Control in a World of PPC Automation | PPC Town Hall 50
Automation Layering: How to Stay in Control in a World of PPC Automation | PPC Town Hall 50
PPC Town Hall 49: Deliver Top-Notch Results Using Responsive Search Ads
PPC Town Hall 49: Deliver Top-Notch Results Using Responsive Search Ads

Webinars

95
PPC Survey 2024: Insights, Benchmarks, and Trends in PPC, AI, PMax and More | PPC Town Hall 91
PPC Survey 2024: Insights, Benchmarks, and Trends in PPC, AI, PMax and More | PPC Town Hall 91
How ChatGPT Can Make You a PPC Automation Wizard
How ChatGPT Can Make You a PPC Automation Wizard
Everything You Need to Manage Your Q4 Shopping Campaigns for 2023 | Learn With Optmyzr
Everything You Need to Manage Your Q4 Shopping Campaigns for 2023 | Learn With Optmyzr
A Day in the Life of a PPC Auditor: Tools & Strategies for Boosting Performance | Learn With Optmyzr
A Day in the Life of a PPC Auditor: Tools & Strategies for Boosting Performance | Learn With Optmyzr
Build, Manage, and Optimize Your Performance Max Campaigns With Optmyzr
Build, Manage, and Optimize Your Performance Max Campaigns With Optmyzr
Meta Ads: Running effective ads in an iOS 17 world + Tips for Q4 | PPC Town Hall 79
Meta Ads: Running effective ads in an iOS 17 world + Tips for Q4 | PPC Town Hall 79
How the Google Marketing Live 2023 announcements can impact advertisers | PPC Town Hall 76
How the Google Marketing Live 2023 announcements can impact advertisers | PPC Town Hall 76
GML 2023 Recap (Shopping Ads & Performance Max) with Kirk Williams | PPC Town Hall 76 [BONUS]
GML 2023 Recap (Shopping Ads & Performance Max) with Kirk Williams | PPC Town Hall 76 [BONUS]
How the Google Marketing Live 2023 announcements can impact advertisers | PPC Town Hall 76
How the Google Marketing Live 2023 announcements can impact advertisers | PPC Town Hall 76
Powerful ChatGPT applications for PPC and SEO marketers | PPC Town Hall 74
Powerful ChatGPT applications for PPC and SEO marketers | PPC Town Hall 74
How to Future-Proof Your Career in Marketing | PPC Town Hall 72
How to Future-Proof Your Career in Marketing | PPC Town Hall 72
Excel for PPC: Analyze PPC performance better and faster with these powerful tips | PPC Town Hall 73
Excel for PPC: Analyze PPC performance better and faster with these powerful tips | PPC Town Hall 73
Lessons learned from a FULL year of running Performance Max for ecom & lead-gen
Lessons learned from a FULL year of running Performance Max for ecom & lead-gen
ChatGPT for PPC: Use cases and impact of such powerful AI tools on our jobs
ChatGPT for PPC: Use cases and impact of such powerful AI tools on our jobs
Peak Season PPC Monitoring Checklist | Learn With Optmyzr
Peak Season PPC Monitoring Checklist | Learn With Optmyzr
Optimizing Ad Spend | Learn With Optmyzr
Optimizing Ad Spend | Learn With Optmyzr
Surviving the recession: How PPC agencies can prepare now to thrive in 2023
Surviving the recession: How PPC agencies can prepare now to thrive in 2023
Performance Max: Boost your campaigns with these tips, scripts, and checklists
Performance Max: Boost your campaigns with these tips, scripts, and checklists
Performance Max Holiday Season Playbook: 6 Tips to Help You Prepare for Q4 2022
Performance Max Holiday Season Playbook: 6 Tips to Help You Prepare for Q4 2022
Amazon PPC: How to launch a profitable holiday shopping campaign in Q4 2022 | PPC Town Hall 64
Amazon PPC: How to launch a profitable holiday shopping campaign in Q4 2022 | PPC Town Hall 64
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